I had the opportunity to see a Van Halen concert last year. I recently found some of my at-concert social media notes and pictures from the event. It struck me, while reviewing my nearly first-row seat experience at this sold-out event, that there are some real similarities between rockers like Van Halen and social media content. It’s always important to try to find lessons in experiences that are outside of your job, specialty or normal circle of influence. My attendance at this very cool Van Halen concert was just one of those moments! Please sit back and enjoy this ‘free ticket’ and think about what you can learn about content marketing from Van Halen. What can rock bands teach us about content marketing? A whole lot! @GerryMoran

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What Can Rock Bands Teach Us About
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2. @GerryMoran
Preview Summary
I had the opportunity to see a Van Halen concert last year. I recently found some
of my at-concert social media notes and pictures from the event. It struck me,
while reviewing my nearly first-row seat experience at this sold-out event, that
there are some real similarities between rockers like Van Halen and social media
content.
It‟s always important to try to find lessons in experiences that are outside of your
job, specialty or normal circle of influence. My attendance at this very cool Van
Halen concert was just one of those moments!
Please sit back and enjoy this „free ticket‟ and think about what you can learn
about content marketing from Van Halen.
What can rock bands teach us about content marketing? A whole lot!
@GerryMoran

3. @GerryMoran
Every Song Is Part Of An Album
(OK, CD) and Them
All of your content, such as whitepapers, blogs, videos
needs to be part of a unified story.

4. @GerryMoran
Turn Up The Volume So The
Back Row Can Hear You
Make sure you use “enough” Tweets, blog posts and other
messaging to connect with the customers!

5. @GerryMoran
Free Tickets Got People To Try
Van Halen
You need to give away some content to get customers to
try your site, blog and brand out.

6. @GerryMoran
New Music Keeps Fans Coming
Back For More!
Always generate new and fresh content to keep people
engaged with your social media brand.

7. @GerryMoran
Music Sells The Album, T-shirts
and Concert Tickets
Like music, content does not always have to ask for the order,
just consistently keep everyone in a ready to act state.

8. @GerryMoran
You Need To Be Talking To Your
Band Mates In Real Time
Like a well-tuned band, your social media content
distribution needs to be in sync with all of your stakeholders

9. @GerryMoran
Fan Conversation Happens, No
Matter How You Try To Control
There is no stopping social media, so you need to be a part
of the conversation

10. @GerryMoran
Make The Fans Hot For Teacher
Think about brand advocates as “groupies” … AKA
influencers … and leverage them

11. @GerryMoran
Have Fun With The Fans And
Talk To Them
Put some voice in your content messaging and give it
personality

12. @GerryMoran
Sing So The Fans Dance The
Night Away With You
Use the right content to connect with your followers and
they too, will dance the night away!

13. @GerryMoran
Jump Into It!
Tell your followers and customers that you love them by
delivering relevant content delivered in relevant ways.

14. @GerryMoran
The band is arguing like
mad. They are fighting”
Van Halen Postpones Summer
Tour Dates
Social media needs to integrate with other marketing
tactics. No one tactic can be counted on alone.

15. @GerryMoran
What Is Your Next Step?
Social media needs to integrate with other marketing
tactics. No one tactic can be counted on alone.

16. @GerryMoran
Your Next Steps
1. All of your content, such as whitepapers, blogs, videos needs to be part of a unified story.
2. Make sure you use enough Tweets, blog posts and other messaging to connect with your customers.
3. You need to give away some content to get customers to try your site, blog and brand out.
4. Always generate new and fresh content to keep people engaged with your social media brand.
5. Like music, content does not always have to ask for the order, just consistently keep everyone in a
ready to act state.
6. Like a well-tuned band, your social media content distribution needs to be in sync with all of your.
Stakeholders.
7. There is no stopping social media, so you need to be a part of the conversation.
8. Think about brand advocates as “groupies” … AKA influencers … and leverage them
9. Put some voice in your content messaging and give it personality.
10. Use the right content to connect with your followers and they too, will dance the night away!
11. Tell your followers and customers that you love them by delivering relevant content delivered in
relevant ways.
12. Social media needs to integrate with other marketing tactics. No one tactic can be counted on alone.
13. Contact Gerry Moran at 215-817-4085 to get a free social media assessment

17. @GerryMoran
Thanks!
@GerryMoran
gerry.moran@marketingthink.com
MarketingThink.com
Social Media And Marketing Coaching Blog