Abbas Alidina presented Social Media Marketing | Social Media Masters Business Seminar #SMMF2012 #Bahrain

1. Social Media Masters
Business Seminar
Session 2:
Social Media Marketing
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com

2. About
Us
ra
of
Marke4ng
The
New
E
Forrester Research Inc.

3. The
Marke4ng
Mix

4. The
Social
Marke4ng
Mix
(The
Human
Element)
The
Four
Five
P’s
of
Marke2ng.
people

5. People
and
Word
of
Mouth

6. The
Dunbar
Principle
(150)

7. Social
Media
=
Dunbar
on
Steroids

8. Word
of
Mouth
Audiences
with
Audiences.

9. Social
Media
Marke4ng

10. Social
Media
Marke4ng



Socialized
Business Strategy ?

11. Developing
a
Social
Media
Marke4ng
Strategy

12. Developing
a
Social
Media
Strategy
4-­‐Step
Approach
to
Developing
a
Social
Media
Strategy.
Listen
Define
Engage
Measure

13. (1)
LISTEN

14. The
Conversa4on
Prism

15. What
to
Listen
For?
Where
are
people
talking
about
you
online?
What
are
people
saying
about
you
or
your
compe2tors?
What
are
your
compe2tors
saying?
What
are
people
saying
about
your
industry/market?
Are
there
any
gaps/opportuni2es?

16. (2)
DEFINE
OBJECTIVES

17. Define
Objec4ves
Ensure
Digital/Online
Objec2ves
are
Aligned
with
Business
Goals.
• Improve
Awareness
• Increase
Reten2on/Loyalty
Clearly
defined
goals
• Generate
Leads
help
brands
to
focus
• Increase
Sales
efforts
towards
• Build
Database
achieving
results
• Thought
Leadership
• Support
Customer
Service

18. Define
Objec4ves
Clearly
Defined
Goals
help
Brands
to
Avoid
PiSalls.
• Brand
Inconsistency
• Wasted
2me
and
effort
Defined
goals
help
• Communica2on
Fa2gue
brands
to
avoid
• Misunderstanding
of
consumers
• Brand
Dilu2on

19. Exercise:
Define
Objec4ves
Identify the top 2-3 objectives for using Social Media in your
business.
1.
2.
3.

20. (3)
ENGAGE

21. Content
Strategy
Customers
will
not
visit/trust/buy
from
you
if
you
don’t
provide
value.

22. (4)
MEASURE

23. Measurement

24. Ques4ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com