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Boosting ROI Despite Shrinking Budgets and Dwindling Resources Presented by:  Thom Brodeur Senior Vice President, Global Strategy & Development Jan 06, 2008
Strategy #1   PR (2.0) – Not Advertising – is the Strategy of Choice  ,[object Object],[object Object]
Strategy #2  Maintain Your Brand through a Regular Web Presence ,[object Object],[object Object]
Strategy #3  Get Smart with Your Mix of Web 2.0 Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #4  Integrate Your Internal Forces for Optimal Results ,[object Object],[object Object]
Strategy #5  Lower Your Paid Search Costs by Raising Your Search Engine Results ,[object Object],[object Object]
Strategy #6  Employ Online Communities to Help You Do Your Job ,[object Object],[object Object]
Strategy #7  Set Goals and Measure Your Results.  ,[object Object],[object Object],[object Object],[object Object]
Strategy #8  Get Creative to Keep Your Current Customers Happy and Coming Back ,[object Object],[object Object]
Strategy #9  Appeal to News Media with New Tools and Ready-to-go Content  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #10  Monitor Your Competition; Boost the Inbound, Reduce What and Who May Be Tempted To Stray ,[object Object],[object Object],[object Object]
Thank you. Follow the below link for additional information related to this presentation including additional tips, tools, and examples in Marketwire’s white paper: Top 10 Strategies for Boosting ROI  Despite Shrinking Budgets and Dwindling Resources www.marketwire.com http://www.slideshare.net/marketwire   800-774-9473 (US) 888-229-0338 (Canada) 44-20-7562-6550 (International)

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Boosting ROI Despite Shrinking Budgets and Dwindling Resources

  • 1. Boosting ROI Despite Shrinking Budgets and Dwindling Resources Presented by: Thom Brodeur Senior Vice President, Global Strategy & Development Jan 06, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Thank you. Follow the below link for additional information related to this presentation including additional tips, tools, and examples in Marketwire’s white paper: Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources www.marketwire.com http://www.slideshare.net/marketwire 800-774-9473 (US) 888-229-0338 (Canada) 44-20-7562-6550 (International)