Molly Campanella of Marketwire and Doug Hay of Expansion Plus explain search engine optimization, the social media press release and its place in the world of Web 2.0. An optimized press release, when written using relevant keywords, may improve your visibility in search engine results pages. And with the advent of universal search, the new breed of social media or Web 2.0 press releases will give you the extra advantage of reaching traditional media as well as online influencers.

11. Google Universal

23. Social Media 2.0

26. Social Media Example Embedded Video, Social Media Bookmarking, Live Search tracking, and embedded hyperlinks – all for the web 2.0 community

27. Trackbacks to measure blog postings, embedded comments that the client can moderate, and keyword searches

28. External links, interactive thumbnail image of the client’s website of choice, and Custom Technorati search tags

29. Sharing Options Share or bookmark this release on over 50 different social media websites including Facebook, Digg, Del.icio.us, and SlashDot

30. Search Stats Reader gets 1-click access to all search results for the release headline on Google, Yahoo!, MSN Live, Digg.com and Technorati… Instant search stats.

31. Options Email to a friend or print this release 1-click access to other releases by this company issued over Marketwire Search engine, blog post and social bookmark-friendly “permalink” URL Trackback URL Keyword cloud, created automatically, that links to all other client releases containing these keywords. Easy navigation and improved SEO.

35. Twitter ½ Million Users iTunes 70 Million Users Facebook 50 Million Users Photobucket 38 Million Users Top Blog Sites 24 Million Users YouTube 13 Million Users Second Life 9.5 Million Users Google Video 8 Million Users Flickr 1.5 Million Users Expanded Reach… Over 200 Million Users!

36. Traditional Press Release

37. Social Media Press Release

45. PRESS RELEASE BLOG MYSPACE PAGE FACEBOOK PAGE