3. Executive VP of Sports and Brand Experiences
• Major focus on brands, not just sports
• Creates sponsorships with sports and other companies
• Essentially the main liaison between companies, similar to a
marketing firm
4. Career Path
• NBA – Manager of Sales and Business Development (1993-1998)
• Sesame Street – Director of Licensed Products and Marketing
(1998-2000)
• Octagon – Account Manager (2000-2001)
• PepsiCo – Brand Marketing Manager and Director of Sports
Marketing (2001-2009)
• NBC Universal – VP of Marketing and Partnerships (2009-2010)
• Team Epic- Executive of VP of Sports and Live Brand Experiences
(2010-2015)
5. Career Advice
• Always keep your eye on the prize, you have to be patient with all
of your endeavors.
• His favorite brand to market is Mountain Dew because it allowed
him to make connections to the X Games
8. • Born on September 25th, 1969, in Marlborough, Massachusetts
• Started writing a column for his college newspaper at College of
the Holy Cross
• Received a masters in Print Journalism at Boston University
• Worked at the Boston Herald on the high school sports section
• Created TheBostonSportsGuy.com
• Hired by ESPN 4 years later
9. • Started writing because of his love of sports and his inspiration
from The Breaks of the Game
• Biggest challenge of the job is meeting deadlines and long hours
• An average day is made up of writing meetings, interacting with
the ESPN office or the Grantland office, recording podcasts, and
writing columns
• 50-65 hours a week
• Never stop pursuing your dream