Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close more business in the New Year, but only if it is optimized effectively. This webinar helps you learn how to increase your website conversion rates and improve your marketing ROI for 2011. This web seminar covers: • Marqui's approach to website optimization • Live expert optimization of 3 selected attendees’ websites including: analysis of the websites’ usability, search engine visibility and calls-to-action

1. Live Website Assessment:
Learn how to optimize your website, get more leads
and close more business in 2011.
January 20th, 2010
Presented by:
Randa Codron

2. 5 things You want to know about this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions
during the presentation and save the rest for the Q
& A period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the
day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation

3. 7 Steps to Optimizing your site in 2011
Getting Traffic is Good…Getting Sales is Better
1. Have clear, measurable objectives for your site
2. Understand your audience and how they use the web
3. Clean design focused on content
4. Cover the on-page SEO basics to drive the right traffic
to your website
5. Create reasons for visitors to engage
6. Keep the site evolving with fresh content
7. Use Google Analytics to make strategic decisions

4. Live Assessment #1: Army and Navy Academy
Find at: armandnavyacademy.org
1. To increase enrollment
2. To garner donations
3. To reach out to students, alumni, parents and prospects
4. To share information about ANA’s courses, services and
programs

5. Doesn’t clearly define brand
Too much navigation
Placement

6. Distracting navigation
Non-essential information
Too many calls-to-action

7. Live Assessment #2: Pacific Source Health Plans
Find at: Pacificsource.com
1. To educate prospects about Pacific Source’s plans
2. To inform customers about their account information
3. To help customers and prospects find providers of pacific
source health plans

8. Good customized in-site search
Good CTAs, but they All font is the same size, this
don’t stand out is bad for usability

9. No XML or HTML sitemap.
It’s a bad practice to have
“coming soon” or “under
construction” pages
These types of CTAs are
usually located in header or
footer (usability standards)

10. Live Assessment #3: Advanced Data Systems Corp
Find at: adsc.com
1. To inform prospects about the importance of electronic
health records
2. To engage with target audience through demos, content
and social media
3. To generate leads online to help drive sales

11. Having logo under main
navigation is a bad
practice
Nice big, eye-catching CTAs

12. Nice, easy-to-use form to convert
Form draws users’ eyes to CTAs

13. Thank You!
REGISTER to receive our blog posts via email TODAY and
you’ll be entered to receive a FREE SEO assessment.
Follow our blog at http://www.marqui.com/blog
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Contact me!
Randa Codron, Senior Web Marketing Consultant
randa.codron@marqui.com
604.484.8547