It takes a lot of ingredients to create great web content, but with Marqui’s recipe for success you won’t have to worry about stale content ever again. By developing sustainable creation strategies and understanding your visitors, you can engage your customers in meaningful conversations and help build relationships with prospects. This presentation will help you understand how you can: * Create content your visitors want to read * Engage your customers in a dialogue with meaningful content * Ensure that your content is always “fresh” * Develop a plan to maintain your ongoing content creation efforts

1. Marqui’s Recipe for Compelling Content March 18th, 2010

3. Common Perceptions of Content Website Copy Images Whitepapers, Case Studies Videos Webinars Email Whitepaper

4. Web Marketing Ecosystem Website Subscriber Database Sales

5. Content Creation Challenges Not enough time or commitment Content doesn’t have a consistent tone or message Expertise doesn’t come across Content isn’t properly distributed across ideal channels Content isn’t relevant to target audience

6. Ingredients for Compelling Content

7. Frequency Keeping content updated often Creating a maintenance schedule Understanding what content is needed and when Establishing a content workflow

8. Consistency Maintaining a uniform tone across all content Recognizing brand message and articulating it Understanding keywords Keeping your content focused on your customers Remember the WeWe test!

9. Expertise Establishing a qualified/dedicated content development team Ensuring your subject matter experts are creating the right content Demonstrating expertise helps build trust

11. Mapping Content to the buying process

12. Understanding customer pain points

14. Recognition Measure results Followers, Retweets Subscribers Leads Sales Return on investment

15. Summary Creating compelling content is hard work but the payoff is huge! Master the key ingredients of frequency, consistency, expertise and make sure you audience can consume it when they are hungry Measure your success and enjoy the recognition Technology can be your friend. Put your effort into the parts that can’t be automated

16. How Marqui Can Help Attract Web Content Management Engage Capture Nurture Lead score Campaign Management Sales-cycle Sales-cycle CRM / SFA Revenue Revenue

17. Richard Sharp, VP Marketing richard.sharp@marqui.com 604.484.8543 Amberlie Denny, Web Content Specialist amberlie.denny@marqui.com 604.630.3712