One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals. Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?

1. The Definitive Guide to a
Website Redesign:
Everything you need to redesign a
website effectively from
conception to launch.
Presented by:
Richard Sharp and Amberlie Denny

2. #1. It’s all about timing.
Doing a redesign at the wrong time,
is DANGEROUS.

3. The big question is: Who should do
a redesign and why?

4. # 2. Don’t get started on the wrong foot.
If you don’t know what ISN’T working,
you don’t know where to improve.

5. Get started on the right foot: Do
a comprehensive audit.

6. # 3. Your website goals define website
requirements.
If you don’t know where you want to
go, how do you know what you need
to get there?

7. Don’t get more or less than
you actually need.

8. What might your website
goals be?

9. # 4. Manageability is essential for ongoing
success.
Your website needs to be USABLE
and SUSTAINABLE, or else it won’t
grow with your organization.

10. If your website isn’t optimized
for usability, then it isn’t
then it isn’t optimized for
the customer experience.

11. # 5. Structuring your site effectively
makes it better for search engines
AND humans.

12. Developing a strong Information
Architecture helps keep
your site organized.

13. # 5. Attracting people to your site,
and engaging them once they’re
there is reliant upon strong content.

14. People are attracted to content.
the better your content is
the more people will come to you.

15. Unfortunately, you can’t just make
something compelling once.
You need an ongoing strategy.

16. # 6. Basic Demand Generation is how you get
people to your website.
Optimized Demand Generation is
how you make them stay.

17. Your Demand Generation strategy
needs to be a well-oiled machine.

18. Demand for your brand is key to
building a community of fans.

19. # 7. The last minute details make all the
difference.
Launching successfully relies upon
you getting those details right.

20. Launching isn’t the end of a process.
It’s a process in itself.

21. # 8. Launch is only the beginning.
There is a long optimization road
ahead.

22. The launch of your website is the start
of your optimization process.
Launch.

23. Thank You!
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Contact me!
Richard Sharp, VP Marketing
richard.sharp@marqui.com
604.484.8453

24. Image Sources
• http://www.flickr.com/photos/exfordy/128576390/sizes/o/
• http://www.flickr.com/photos/jon_marshall/260978898/sizes/l/
• http://www.flickr.com/photos/uwebkk/4114774698/
• http://www.flickr.com/photos/nasahqphoto/4109862241/sizes/l/
• http://www.flickr.com/photos/massenpunkt/47436435/sizes/z/
• http://www.flickr.com/photos/joeshlabotnik/3707230247/sizes/l/
• http://www.flickr.com/photos/hensever/4827196010/sizes/l/
• http://www.flickr.com/photos/london/2424648436/sizes/l/
• http://www.flickr.com/photos/davo39/24860585/sizes/l/
• http://www.flickr.com/photos/peterfuchs/1239380935/sizes/l/
• http://www.flickr.com/photos/mukumbura/4043364183/sizes/l/
• http://www.flickr.com/photos/goodrob13/2664214748/sizes/l/