Are you interested in redesigning your website for the New Year? Your website's layout, graphics and navigation can make a big difference to your overall marketing ROI, do you know which website design trends can help you meet your goals? This webinar covers: • The main characteristics of an effective website • Marqui’s approach to website design • Top design trends for to implement for 2011

1. Top Website Design Trends for 2011:
Learn how you can make sure your website is current for the
New Year.
Presented by:
Richard Sharp

2. 5 things you want to know about
this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions during
the presentation and save the rest for the Q & A
period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation

3. Marqui’s approach to web design
1. Your website design needs to support your overall
business goals (not just look pretty!)
2. It needs to focus on usability and the customer
experience as much as eye-catching design.
3. Design elements should support your goals, and
should encourage users to take the actions that you
want them to take.
4. Your website’s design is as much a part of your
website optimization process as search engine and
conversion rate optimization.
5. Design can either encourage or discourage readers to
interact with your site and take action. It can have
emotional motivation factors for your audience.

4. Characteristics of effective websites
1. Effective usability
2. Search engine optimization (SEO)
3. Compelling content
4. Ease of maintenance and evolution
5. Continuous measurement and improvement

6. http://www.energycell.co.uk/

8. http://booyant.com/

11. Even the words in
the bubble are text
http://atedrake.com/

12. http://getfinch.com/

14. http://www.good.is/

15. Over 10 pieces of content
available on their homepage
http://www.sanfranmag.com/

17. http://encourageothers.com/

18. http://www.pixelbot.ro

20. http://www.mariecatribs.com/

22. http://www.tidypsd.com/

24. http://www.volll.com/

25. http://www.salesforce.com

27. Simple
Navigation
Primary call-to-
action
Secondary call-
to-action

29. http://www.rga.com

30. 9.

31. http://www.august.com.au/

32. http://www.ringvemedia.com/

33. Summary of 2011 Web Design Trends
1. HTML 5 and CSS 3
2. Using typography as a design element
3. Editorial-style layouts
4. Minimalist layouts and color schemes
5. Large and interactive website headers
6. Link-rich footers
7. Mobile compatible websites
8. Wide layouts
9. Full image backgrounds

34. Definitive guide to a website redesign
How do you combine web marketing strategy, design &
usability, SEO, information architecture, social media and
lead capture to deliver ROI for your next website?
• E-book: The website redesign playbook
• Toolkit including checklist and whitepaper
• Supporting webinar: December 16, 2010

35. Thank You!
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Contact me!
Richard Sharp, VP Marketing
richard.sharp@marqui.com
604.484.8453

36. Image Sources
http://www.flickr.com/photos/adactio/4741536181/sizes/l/
http://www.flickr.com/photos/pixer/4681732186/sizes/l/
http://www.flickr.com/photos/fontshop/
http://www.flickr.com/photos/heilemann/38225027/sizes/o/
http://www.flickr.com/photos/noodlepie/5160072261/sizes/l/
http://www.flickr.com/photos/yipinglim/2885370300/sizes/l/
http://www.flickr.com/photos/partsnpieces/409444769/sizes/l/
http://www.flickr.com/photos/mzn37/993261848/sizes/o/
http://www.flickr.com/photos/lwr/68589669/
http://www.flickr.com/photos/aidanwojtas/2109523579/
http://www.flickr.com/photos/brentdanley/2284108316/sizes/l/
http://www.flickr.com/photos/ravages/2831688538/sizes/l/
http://www.flickr.com/photos/llimaorosa/1351327769/sizes/l/