Adaptive Personalized Persuasion

•

3 recomendaciones•611 vistas

Keynote Presentation at Persuasive Technology Conference, June 2, 2011, Columbus Ohio. There is a privacy friendly alternative in the world of personalized adaptive persuasion. Call to action for designers, developers, marketers and advertisers to respect digital identity of the people on whom their businesses depend.

Tecnología Noticias y política

Adap%ve
Mediated
Persuasion

Martha
G.
Russell

June
2,
2011

Seman%c
Integra%on
Technologies

•  Sensors

•  Mobile
devices

Persuasive
Technologies
Use

In%mate
Personal
Informa%on

content
tagging
-‐
geoloca%on
interference
maps
-‐
personal
iden%ﬁca%on
-‐
device
synchroniza%on
-‐
privacy
protocols

$300B
US
ad-‐based
Internet
industry

Addicted
to
in%mate
personal
data

Erosion
of
Privacy

In%mate
Personal
Informa%on

Preferences
&
Permissions

Argumenta%on,
Nego%a%on
&
Appeal

Personal
Informa%on
Exposed

Preferences
Revealed

Nego%a%on
Compromised

No
ForgeTng

Informa%on
Security
–
Material
World

Informa(on
Collec(on:
Surveillance,
interroga%on

Informa(on
Processing:
Aggrega%on,
iden%ﬁca%on,
insecurity,
Secondary
Use,
Exclusion

Informa(on
Dissemina(on:
Breach
of
conﬁden%ality,
disclosure,
exposure

Increased
Accessibility:
Blackmail,
Appropria%on,
Distor%on,
Invasion,
Intrusion,
Decisional
Interference

Data
Privacy
&
Self-‐Regula%on

Consumer Bill
of
Digital Rights

Information Disclosure

Confidentiality of Information

Security of Information

Participation in Advertising Decisions

Respect and Nondiscrimination

Complaints and Appeals

Privacy
Friendly
Alterna%ve

Personalized
Intelligent
Adapta%on

An
Alterna%ve
Cloud
Business
Model

•  Perform
computa%on
using
customer

equipment

•  Store
private
informa%on
in
data
centers
that

can
be
decrypted
only
using
the
customers’

private
keys

•  Service
adver%sing
using
customer
equipment

•  Perform
social
compu%ng
using
customer

equipment

Call
to
Ac%on

•  Develop
protocols
and
measures
of
audience

engagement
that
will
protect
the
privacy
of

individual
users
at
the
same
%me
as
they

support
the
mone%za%on
of
persuasion

technologies
in
new
media
and
the

eﬀec%veness
of
posi%ve
societal
changes

Adap%ve
Mediated
Persuasion
Technologies

Personalized
and
Intelligent

Martha
G
Russell

Senior
Research
Scholar,
HSTAR
Ins%tute

Innova%on
Ecosystems
Network

Associate
Director,
Media
X
at
Stanford
University

With
Apprecia%on
to
Carl
Hewi`,
Visi%ng
Professor
Stanford

Más contenido relacionado

Similar a Adaptive Personalized Persuasion

Creating Secure Social Applications

Tyler Browning

This paper was presented at the 'Towards a Magna Carta for Data' workshop at the RDS in Dublin, Sept 17th. It discusses how considerations of the ethics of big data consist of much more than the issues of privacy and security that it often gets boiled down to, and argues that the various ethical issues related to big data are multidimensional and contested; vary in nature across domains, and which ethical philosophy is adopted matters to the deliberation over data rights.

Ethics and Politics of Big Data

robkitchin

In recent years, the emergence of deepfake technology has captured the attention of both researchers and the general public. Deepfakes, created using advanced artificial intelligence algorithms, have the potential to deceive and manipulate digital content to an unprecedented degree. While their application in entertainment and creative fields is intriguing, the implications for cybersecurity are significant. This article delves into the impact of deepfake technology on cybersecurity, examining the challenges it poses and the need for proactive measures to mitigate its potential risks.

Deepfake Technology's Emergence: Exploring Its Impact on Cybersecurity

PC Doctors NET

Privacy (1).pptx

Eng. Ala' Zayadeen- MBA,CEH,ISO Lead Implementer, MCP

Mobile Solutions and Privacy – Not One at the Expense of the Other

bradley_g

What is the difference between fingerprinting and background checks

1st Choice Fingerprinting

Cyber Security Conference - A deeper look at Microsoft Security Strategy, Tec...

Microsoft

Putting data science into perspective

Sravan Ankaraju

Drainware Corporate

Jose Palanco

Keys To Better Data Security In the Cloud

Armor

Protecting Accounting Firms and their Clients - Eric Vanderburg - JurInnov

Eric Vanderburg

Halvorsen on Risk Cyber Webinar

Halvorsen on Risk

Information Security Risk Management

ipspat

Future of privacy - Insights from Discussions Building on an Initial Perspect...

Future Agenda

Privacy-Enhanced Personalization

IHM'10

We live in a time where digital technology is profoundly impacting our lives, from the way we connect with each other to how we interpret our world. First and foremost, this digital transformation is causing a tsunami of data. In fact, IDC estimates that in 2025, the world will create and replicate 163ZB of data, representing a tenfold increase from the amount of data created in 2016. In the past, organizations primarily dealt with documents and emails. But now they’re also dealing with instant messaging, text messaging, video files, images, and DIO files. The internet of things, or IOT, will only add to this explosion in data. Managing this data overload and the variety of devices from which it is created is complicated and onerous as the market for solutions is fragmented and confusing. There are many categories of solutions, and within each, there are even more solutions to choose from. Many companies are struggling to decide how many of those solutions they need and where to start. Additionally, using multiple solutions means they won’t be integrated, so companies end up managing multiple applications from multiple disparate interfaces. The question we often get asked is, “How can Microsoft 365 help me?”

Microsoft 365 Compliance

David J Rosenthal

Storytelling is a powerful tool for cybersecurity leaders aiming to improve communication with IT and non-IT stakeholders alike; the most trusted advisors are effective storytellers. With the right data—like the recently released 2019 Verizon Data Breach Investigations Report—CISOs and their teams can tell meaningful and relevant stories that help organizations strengthen their security cultures and empower executives to make better decisions about resource allocation and risk tolerance.

Data-driven storytelling and security stakeholder engagement - FND326-S - AWS...

Amazon Web Services

Top Risks of Enterprise Mobility

Symantec

They’re crafty, covert, and silent. They have the tools, skills, time, and patience to unleash underground attacks on even the most fortified walls. Last year, these masters of stealth managed to sneak into some of the world’s biggest establishments, resulting in millions of dollars in loss and throwing the tech world into chaos. We’re talking about cyber attackers though, not ninjas. Although, the two are remarkably similar. Cyber-ninja proof your data by working with a trusted IT solutions provider that knows how to detect and fight the breed of criminal. Learn more about enterprise security and compliance solutions at www.centretechnologies.com

Cyber Attacks: How to Ninja-Proof Your Data - Centre Technologies

Centre Technologies

Anonos PR Newswire Press Release 07-09-15

Ted Myerson

Similar a Adaptive Personalized Persuasion (20)

Creating Secure Social Applications

Ethics and Politics of Big Data

Deepfake Technology's Emergence: Exploring Its Impact on Cybersecurity

Privacy (1).pptx

Mobile Solutions and Privacy – Not One at the Expense of the Other

What is the difference between fingerprinting and background checks

Cyber Security Conference - A deeper look at Microsoft Security Strategy, Tec...

Putting data science into perspective

Drainware Corporate

Keys To Better Data Security In the Cloud

Protecting Accounting Firms and their Clients - Eric Vanderburg - JurInnov

Halvorsen on Risk Cyber Webinar

Information Security Risk Management

Future of privacy - Insights from Discussions Building on an Initial Perspect...

Privacy-Enhanced Personalization

Microsoft 365 Compliance

Data-driven storytelling and security stakeholder engagement - FND326-S - AWS...

Top Risks of Enterprise Mobility

Cyber Attacks: How to Ninja-Proof Your Data - Centre Technologies

Anonos PR Newswire Press Release 07-09-15

Más de Martha Russell

Ecosystemic Resilience in Uncertain Times

Martha Russell

Computation enables routine and predictable tasks to be automated; it leverages massive amounts of data to extract patterns, turn them into rules and apply those rules. Computer programs not only capture the “how” of human tasks but also the “what” of complex tasks. In a few decades, we’ve gone from machines that can execute a plan to machines that can plan. We've gone from computers as servants to computers as collaborators and team members. The expanding capabilities and applications of intelligent machines call for a more sophisticated understanding of the relationships between people and AI, especially as concerns the future of work for humans. Around the world, organizations seek open channels and compete aggressively to recruit the best and the brightest minds to inspire, invent and implement a digital transformation – toward the Trillion Sensor Economy, toward the Internet of Things, AI-driven services, and a culture of abundance. Productive citizens, high performing workers and a fluid exchange of information are all essential for a high performance future. Preparations for this future must accommodate new organizational structures, evolving skill requirements and differences in what work means to diverse groups of people.

Tasks, Teams and Talent for the Future of Work

Martha Russell

1. A Perfect Storm for Change and Transformation • Data is the new gold – for digital cities, digital living, digital working • Technologies, talent, markets, and resources are local & global 2. The Human Dimension of “Smart Futures” is Crucial • Partnerships of people and technology • Smart people needed to make smart decisions • Smart Futures (IoT) are Identity Systems • Skilling and reskilling are urgent • System leadership is crucial 3. Shared Vision and Trust Accelerate Innovation • Innovation ecosystems are built on relational capital • Stories matter -‐ we are “HomoNarrative.”

Talent Pipelines for Smart Cities, Hong Kong Productivity Council, 21 sept2017

Martha Russell

PUT ME IN THE STORY Russell 27 oct 2016

Martha Russell

Presentation given on December 11, 2016 in Hong Kong, hosted by Savantas Policy Institute, The Hong Kong Computer Society, Hong Kong Industry-University-Research Collaboration Association, Invotech, Internet Professional Association (iProA), and Savantas Liberal Arts Academy. We stand on the thresh hold of abundance. Higher productivity is possible. Better quality of life is possible. We have new opportunities in personal and family wellness. The technological advances in sensors, connectivity and data now provide a perfect storm of change – for smart cities, smart workplaces, smart education, and smart communities. In this perfect storm, relationships, trust and vision are essential for innovation leadership. Shared vision among smart citizens allows people operating independently to arrive together at the same future. Massive data permits continuous feedback for high quality decisions. Change is an imperative. Change is continual. In order to move forward, we must be both the architects and the engines of change. The question before us is: Are we moving forward – and, are we doing so fast enough?

Smart Cities, Smart Citizens and Smart Decisions

Martha Russell

PERSONALIZATION IN SENSOR-RICH ENVIRONMENTS

Martha Russell

Smart Workspaces

Martha Russell

Visualizing Transformative Networks in Innovation Ecosystems

Martha Russell

Simpler, Gentler Design Priorities That Benefit Human-Centered Design: The re...

Martha Russell

Relationship Capital for Innovation - May 2015 Russell presentation

Martha Russell

Contextual Complexity in Meaningful Consent

Martha Russell

Developing a Shared Vision for the Future

Martha Russell

Service Ecosystems for Afterschool Care in High Risk Urban Communities

Martha Russell

Across the globe, new word-of-mouth messaging methods are emerging. Many of these involve new technologies. The strategic use of media has become a game changer for both local and global businesses. Traditional media platforms are outpaced by the speed of flash movements as they unfold. Technical discoveries outpace the scientific journals available to announce them. Journalists, entertainers, academics, scientists, and citizens are experimenting with new tools and platforms for content creation, consumption and curation. When the news about Tahir Square, or Occupy Wall Street or, more recently the Brazilian protests, hit the headlines of newspapers and magazines, they were already outdated. Documentaries were equally incapable of tracking and fully describing these movements. Traditional narratives – and the technologies used to tell them - fall short of accurately portraying the ideas and behaviors that are emerging through new modes of communication. Information travels so fast, that news is no longer "new". Ubiquitous media disintermediates traditional business ecosystems. And every company must take on roles of a media company. The world of digital content is experiencing an explosion of innovation in both creation and consumption of media. It may well have been consumer applications that ignited the transformation, but business, enterprise and government interests have joined the party. Across the entire innovation ecosystem of media, new technologies and new uses of it by people are creating a sea change in the way people participate and in the responses they expect, Streaming coverage, both amateur and professional – both business and community, is powered by cutting edge technology in combinations of smartphones, 4G, drone cameras and, even, Google Glass can report on events and movements, products and services. The new role of the Chief Digital Officer has emerged in many organizations - to help management bridge the changing roles usually played by Chief Information Officers, Chief Marketing Officers, and Chief Technology Officers. Labs affiliated with mediaX at Stanford University study how people and information technology interact. We invite discovery collaborations on the future of content for business, education, and entertainment.

Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst

Martha Russell

Presentation by Martha G Russell to Wireless World Research Forum in Vancouver BC on October 21, 2013. Smart meters and related sensing technologies promise that energy information will change energy use. However, information complexity, poorly designed interfaces, and lack of engagement jeopardize billion dollar infrastructure investments because sensors, signals and sense-making are not designed to modify behavior and because context is ignored. Information and resources flow through human relationships when context and values are shared. Using social media to harvest Twitter data about energy use and online press release type information about business innovation, social network analysis provides insights about issue framing, public engagement, and innovation ecosystems. These signals are seen in the larger context of the Stanford ARPA-E Sensor and Behavior Initiative to develop a comprehensive human-centered solution that leverages the anticipated widespread diffusion of energy sensors to significantly reduce and shift energy use.

Sensors, Signals and Sense-making in Human-Energy Relationships

Martha Russell

The Transformation of Innovation Ecosystems in Global Metropolitan Areas A...

Martha Russell

12 sept2013 imd network orchestration martha g russell

Martha Russell

Discovery Collaborations with mediaX at Stanford University

Martha Russell

Innovation Ecosystems refer to the inter-organizational, political, economic, environmental, and technological systems through which a milieu conducive to business growth is catalyzed, sustained, and supported. The orchestration of relationships through which talent, information and financial resources flow is a critical capability for regional transformation. Using data-driven visualizations of relationships for co-creation, examples from Norway, Europe and Austin are described in the context of technology-based wealth creation.

Orchestrating Ecosystem Transformation with Data-Driven Network Visualizations

Martha Russell

Russell uia 4-19-2013

Martha Russell

Más de Martha Russell (20)

Ecosystemic Resilience in Uncertain Times

Tasks, Teams and Talent for the Future of Work

Talent Pipelines for Smart Cities, Hong Kong Productivity Council, 21 sept2017

PUT ME IN THE STORY Russell 27 oct 2016

Smart Cities, Smart Citizens and Smart Decisions

PERSONALIZATION IN SENSOR-RICH ENVIRONMENTS

Smart Workspaces

Visualizing Transformative Networks in Innovation Ecosystems

Simpler, Gentler Design Priorities That Benefit Human-Centered Design: The re...

Relationship Capital for Innovation - May 2015 Russell presentation

Contextual Complexity in Meaningful Consent

Developing a Shared Vision for the Future

Service Ecosystems for Afterschool Care in High Risk Urban Communities

Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst

Sensors, Signals and Sense-making in Human-Energy Relationships

The Transformation of Innovation Ecosystems in Global Metropolitan Areas A...

12 sept2013 imd network orchestration martha g russell

Discovery Collaborations with mediaX at Stanford University

Orchestrating Ecosystem Transformation with Data-Driven Network Visualizations

Russell uia 4-19-2013

Último

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

How to convert PDF to text with Nanonets

naman860154

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

CNv6 Instructor Chapter 6 Quality of Service

giselly40

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Slack Application Development 101 Slides

praypatel2

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Adaptive Personalized Persuasion

1. Adap%ve Mediated Persuasion Martha G. Russell June 2, 2011

2. The Universe that is ME!

3. The Universe that is ME!

4. The Universe that is ME!

5. The Universe that is ME!

6. Seman%c Integra%on Technologies •  Sensors •  Mobile devices

8. Quan%ﬁed Self

10.

11. Persuasive Technologies Use In%mate Personal Informa%on content tagging -‐ geoloca%on interference maps -‐ personal iden%ﬁca%on -‐ device synchroniza%on -‐ privacy protocols

12. $300B US ad-‐based Internet industry Addicted to in%mate personal data

13. Preferences and Permissions

14. Argumenta%on, Appeal & Nego%a%on

15. Erosion of Privacy In%mate Personal Informa%on Preferences & Permissions Argumenta%on, Nego%a%on & Appeal Personal Informa%on Exposed Preferences Revealed Nego%a%on Compromised No ForgeTng

16. Personal Informa%on Exposed

17. Preferences Revealed

18. Nego%a%on Compromised

19. No ForgeTng

20. Informa%on Security – Material World Informa(on Collec(on: Surveillance, interroga%on Informa(on Processing: Aggrega%on, iden%ﬁca%on, insecurity, Secondary Use, Exclusion Informa(on Dissemina(on: Breach of conﬁden%ality, disclosure, exposure Increased Accessibility: Blackmail, Appropria%on, Distor%on, Invasion, Intrusion, Decisional Interference

21. Data Privacy & Self-‐Regula%on Consumer Bill of Digital Rights Information Disclosure Confidentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals

22. Disclosure

23. Conﬁden%ality of Informa%on

24. Security

25. Par%cipa%on in Adv Decisions

26. Respect & Nondiscrimina%on

27. Complaints & Appeals

28. A Revolu%on is Coming!

29. Privacy Friendly Alterna%ve Personalized Intelligent Adapta%on

30. An Alterna%ve Cloud Business Model •  Perform computa%on using customer equipment •  Store private informa%on in data centers that can be decrypted only using the customers’ private keys •  Service adver%sing using customer equipment •  Perform social compu%ng using customer equipment

31. Call to Ac%on •  Develop protocols and measures of audience engagement that will protect the privacy of individual users at the same %me as they support the mone%za%on of persuasion technologies in new media and the eﬀec%veness of posi%ve societal changes

32. Adap%ve Mediated Persuasion Technologies Personalized and Intelligent Martha G Russell Senior Research Scholar, HSTAR Ins%tute Innova%on Ecosystems Network Associate Director, Media X at Stanford University With Apprecia%on to Carl Hewi`, Visi%ng Professor Stanford

Adaptive Personalized Persuasion

Recomendados

Recomendados

Más contenido relacionado

Similar a Adaptive Personalized Persuasion

Similar a Adaptive Personalized Persuasion (20)

Más de Martha Russell

Más de Martha Russell (20)

Último

Último (20)

Adaptive Personalized Persuasion