Across the globe, new word-of-mouth messaging methods are emerging. Many of these involve new technologies. The strategic use of media has become a game changer for both local and global businesses. Traditional media platforms are outpaced by the speed of flash movements as they unfold. Technical discoveries outpace the scientific journals available to announce them. Journalists, entertainers, academics, scientists, and citizens are experimenting with new tools and platforms for content creation, consumption and curation. When the news about Tahir Square, or Occupy Wall Street or, more recently the Brazilian protests, hit the headlines of newspapers and magazines, they were already outdated. Documentaries were equally incapable of tracking and fully describing these movements. Traditional narratives – and the technologies used to tell them - fall short of accurately portraying the ideas and behaviors that are emerging through new modes of communication. Information travels so fast, that news is no longer "new". Ubiquitous media disintermediates traditional business ecosystems. And every company must take on roles of a media company. The world of digital content is experiencing an explosion of innovation in both creation and consumption of media. It may well have been consumer applications that ignited the transformation, but business, enterprise and government interests have joined the party. Across the entire innovation ecosystem of media, new technologies and new uses of it by people are creating a sea change in the way people participate and in the responses they expect, Streaming coverage, both amateur and professional – both business and community, is powered by cutting edge technology in combinations of smartphones, 4G, drone cameras and, even, Google Glass can report on events and movements, products and services. The new role of the Chief Digital Officer has emerged in many organizations - to help management bridge the changing roles usually played by Chief Information Officers, Chief Marketing Officers, and Chief Technology Officers. Labs affiliated with mediaX at Stanford University study how people and information technology interact. We invite discovery collaborations on the future of content for business, education, and entertainment.

1. Current
Disrup,ons
in
Media:
Earthquakes
or
New
Openings?
Stanford
as
Catalyst
@martharussell
hGp://mediax.stanford.edu
Martha
G
Russell
Execu0ve
Director,
mediaX
at
Stanford
University
Senior
Research
Scholar,
HSTAR
December
10,
2013

3. In
a
period
of
Exponen,al
Change
Empowerment
is
key
to
Abundance
•
•
•
•
•
mediaX
at
Stanford
University
as
Catalyst
Transforma0ons
Changed
Expecta0ons
New
Algorithms
for
People
and
Technology
Opportuni0es
for
Co-­‐Crea0on
Who
is
the
CDX
in
your
organiza0on?

4. Stanford University
What
can
we
do
together
that
neither
of
us
can
do
alone?

5. mediaX at Stanford University
Deep Knowledge with Wide Applicability
IN
THE
HEART
OF
SILICON
VALLEY
IN
A
CULTURE
OF
RAPID
ITERATION,
WHERE
DISRUPTION
IS
CELEBRATED,
WHERE
TALENT,
INFORMATION
&
CAPITAL
RESOURCES
FLOURISH
THE
ISSUE
IS
NOT
THE
RATE
OF
TECHNOLOGY
TRANSFER
THE
ISSUE
IS
THE
EFFECTIVENESS
OF
INNOVATION
AND
KNOWLEDGE
TRANSFER
WE
CALL
THIS
“COLLABORATIVE
DISCOVERY”
The
mediaX
approach
WORK
ON
BOLD
IDEAS
WITH
BUSINESS,
TEST
SUCCESS/FAILURE
CONDITIONS,
ITERATE
RESULTS
QUICKLY,
TRANSFER
INSIGHTS
AT
EVERY
STAGE
at S T A N F O R D U N I V E R S I T Y
H-­‐STAR
HUMAN
SCIENCES
AND
TECHNOLOGIES
ADVANCED
RESEARCH
INSTITUTE

6. Intellectual and Thinking Futures
hGp://www.youtube.com/watch?v=FgZ204lvbUI

7. Stanford University Medical Media
& Information Technology
!
!
!
a t S T A N F O R D U! I V E R S I T Y
N
Discovery Collaborations !
Span Stanford Labs!
Distributed Vision Lab
SUMMIT
DVL
Electrical Engineering
Computer
Science
Philosophy
EE
Psychology
Psy
CS
Linguistics Communication Between Humans
and Interactive Media
Ling
CHIMe
Phil
SHL
VHIL
Stanford Humanities Lab
Graduate School
Of Business
GSB
Virtual Human
Interaction Lab
Center for the Study Of
CSLI
Language & Information
SCIL
Art
EngineeringEng
& Product
Design
Law
PBLL
Work
Technology &
Organization
Project Based
Learning
Laboratory
PBLL
SSP
Symbolic
LIFE
Systems Program
Center for
Legal
Informatics
Ed
Stanford Center
for Innovations
in Learning
Digital Art
Center
School of Education;
Education and
Learning Sciences
Des
Stanford Joint
Program in Design
d.school
Learning in Informal and
Formal Environments

8. Stanford University today
§ 2,043
faculty
members
§ 22
living
Nobel
laureates
§ 8897
graduate
students
and
6890
undergraduate
students
§ 2012-­‐2013
budget
for
sponsored
research
support
at
$1.35
B
§ 5,100
externally
sponsored
projects
§ About
10%
a
year
from
corpora0ons,
founda0ons
and
individuals

9. We LOVE Grand Challenges
Changing
Residen0al
Energy
Behavior
COLLECT
&
CAPTURE
TECHNOLOGY
PLATFORM
PROGRAMS
MODELING
12/8/13
ECONOMETRIC
ESTIMATION
COMMUNICATION
NETWORK
MEDIA
PROGRAMS
SEGMENTATION
POLICY
PROGRAMS
PRESENT
&
INFORM
MULTI-AGENT
SIMULATION
ANALYTICS
ENERGY
USE
FOUNDATIONAL
WORK
DATABASE
PERVASIVE
SENSORS
SENSOR
DEVELOPMENT
SYSTEM
COMMUNITY
PROGRAMS
TRANSFORMATION
ENGINE
WEB
ENABLED
DEVICES
INDIVIDUAL
GROUP
BEHAVIOR
CHANGE
9

10. Knowledge Worker Productivity
Productivity of Knowledge Workers
7 projects selected from 25 proposals
Measuring
&
Increasing
Knowledge
Worker
Produc0vity
Detecting States of Mind Through
Non-Verbal Behavior
Technologically Mediated
Cooperation and Collaboration
EteRNA: Accelerating Knowledge Creation for
RNA Bioengineering through Internet-Scale
Gaming
Process Integration Platform: Enabling
Process Transparency Within Teams and
scaling of Process Knowledge Across the
Entire Firm
The Utility of Calming
Technologies in Improving
Productivity
Creativity and Culture: Understanding
Team Creativity and What Fosters It
A Journey from Islands of Knowledge to
Mutual Understanding In Global Business
Meetings
10
at S T A N F O R D U N I V E R S I T Y

11. Alumni Leadership Networks
The unique culture at Stanford:
• Is strongly oriented toward world-class research
• Expects socially-conscious, business-relevant intellectual leadership
at every level of its research, education, and service
• Facilitates frequent and fluid interaction with the business community
• Respects contributions from non-academic colleagues
• Fosters expectation that alumni will become innovators
• 12% students involved in startups

12. •
•
•
•
•
•
Par,cipate
in
the
Media
X
HSTAR
Community
Membership
Visiting Scholars
Research Initiatives
Workshops
Seminars
Conferences
at S T A N F O R D U N I V E R S I T Y

13. Memberships
for
Discovery
Collabora0ons

14. What Can We Do Together
That Neither of Us Could Do Alone?

15. We are in the midst of major transformations
It has happened before . . .

16. Prin0ng
From this . . .
. . . to this.

17. Medicine

18. Tools As Social
Actors
http://www.google.com/imgres?q=smart+machine

19. Decision
systems
that
are
hybrid
of
AI
and
HI

20. Microsensors Drive
Macro Impacts
Users
and
content
Device
components
and
design,
compu0ng
plakorm,
Social Network
service
opera0ons,
human
behavior,
and
content
Technology Infrastructure and Support
Compu0ng
Infrastructure
hGp://www.vaqueronet.com/coloca0ng.php
Service Operations
hGp://www.alpheuscommunica0ons.com

21. New organizational structures

22. Personal is Global

23. Other
Transforma0ons
Were
Never
Quite
Like
This!
• Mobile
Devices
• Social
Media
• Big
Data
• Sensors
• Loca0on-­‐based
Services

25. Mobile
Devices
• Cell
phones
– 2012
–
#
mobile
phones
surpassed
people
• Tablet
computers
– 120million
in
2012;
665
m
in
2016*
• Wearable
computers
– 15million
units
in
2013;
70m
units
in
2017**
• Mobile
aps
– Average
6
aps
per
person
on
Earth
&
growing*
*Gartner
Group
**Juniper
Research

26. Social
Media
• 1.5
B
people
on
social
networks*
• 2013:
a
billion
tweets
posted
every
48
hrs**
• Two-­‐way
communica0on
channel
woven
into
fabric
of
business
• Integrates
mobile,
data,
sensors
and
LBT
• Fount
of
personalized
content
that
allows
IT
to
understand
CONTEXT
*Searchenginewatch
**MediaBistro

27. Big
Data
• The
OXYGEN
of
the
era
of
CONTEXT
• 90%
of
world’s
data
was
created
in
last
2
yrs*
– Every
day
more
data
is
uploaded
than
was
created
in
your
life0me,
un0l
several
years
ago
• The
miracle
of
liGle
data
– Page
Rank,
Social
Graph,
Graph
API,
Graph
Search
• Finding
paGerns
in
unstructured
data
*IBM

28. Sensors
• Measure
and
report
on
change
– Barometer,
error
detec0on,
Mars’
Curiosity
•
•
•
•
Machine
to
machine
communica0on
Diges0ble
sensor
–
Protonics
Smart
phones
include
average
7
sensors
Coming
–
sensor
fusion

29. Loca0on
Based
Services
• Mobile
mapping
– Crowd-­‐sourced
data
– Track
changes
– Personalize
through
integra0on
• Foursquare
–
20m
reg
users
in
first
2
yrs*
• Living
on
connected
GRIDS
– Energy
grid,
transporta0on
grid,
smart
ci0es,
health
care,
security
(weather,
retail),
educa0on
*Wikipedia

30.
THE
PERFECT
STORM
• Mobile
Devices
• Social
Media
• Big
Data
• Sensors
• Loca0on-­‐based
Services
TO
USHER
IN
THE
AGE
OF
CONTEXT

31. New Expectations
•
•
•
•
•
•
Engagement
Immersion
Mul0tasking
Choice
Iden0ty
Meaning

32. • What
can
we
learn
from
past
transforma,ons?
• What
ques,ons
do
we
need
to
ask
about
people
and
technology?
• What
are
the
new
algorithms
for
an
abundant
future?

33. New Algorithms
• Total
Engagement
• Shared
AGen0on
• Balance
of
Par0cipa0on
– Crea0ng,
consuming,
cura0ng
• Hybrid
and
blended
iden00es
– Personaliza0on,
collec0ve
intelligence,
context
• Ecosystems
of
Value

34. Gamification at Work and Play
New
Algorithm
-­‐
Total
Engagement

35. Gamification at Work and Play
hGp://www.youtube.com/watch?v=GRvoC3cBbk0
at S T A N F O R D U N I V E R S I T Y

36. Multitasking – Productivity & Memory
New
Algorithm
-­‐
Shared
AGen0on
Cogni0ve
and
Affec0ve
Load

37. Social Awareness – Shared Attention
Detec,ng
States
of
Mind
Through
Nonverbal
Behavior
• Preliminary
results
show
that
gesture
can
predict
the
quality
of
a
two-­‐person,
face-­‐to
face-­‐interac0on
at S T A N F O R D U N I V E R S I T Y

38. Knowledge Worker Productivity
hGp://www.youtube.com/watch?v=8W3V4S6P0Gw
at S T A N F O R D U N I V E R S I T Y

39. New
Algorithm
–
Blended
Iden0ty

40. Iden0ty
is
Dynamic:
Mo0va0on
&
Persuasion

41. Iden0ty
is
Personal
Trust,
Transparency,
Security

42. Iden0ty
is
Contextual

43. Art & Science of Feedback
hGp://www.youtube.com/watch?v=u5xNG7lb100
at S T A N F O R D U N I V E R S I T Y

44. New
Algorithms
–
Par0cipa0on
I
AM
my
Content
I
Create
–
I
Curate
–
I
Consume

45. Rapid Prototyping Based on Research
On-­‐body
Systems
&
Wearable
Compu0ng
at S T A N F O R D U N I V E R S I T Y

46. Knowledge Worker Productivity
Using
Self
Tracking
Data
to
Design
Habits
of
Mind
at S T A N F O R D U N I V E R S I T Y

47. Sensor
technology
ecosystem
Device
components
and
design,
compu0ng
plakorm,
service
opera0ons,
human
behavior,
and
content
Users
and
content
Social Network
Technology Infrastructure and Support
Compu0ng
Infrastructure
hGp://www.vaqueronet.com/coloca0ng.php
Service Operations
hGp://www.alpheuscommunica0ons.com

48. Knowledge Worker Productivity
hGp://www.youtube.com/watch?v=1Q-­‐Unnokxw
at S T A N F O R D U N I V E R S I T Y

49. Publish on Demand
New Algorithm – Value Ecosystems
What insights are needed to optimize technologies,
user experiences and business infrastructures for
content in the publish on demand mediascape?
at S T A N F O R D U N I V E R S I T Y

50. Publish on Demand
hGp://www.youtube.com/watch?v=h5KTnRrjhXs
at S T A N F O R D U N I V E R S I T Y

51. SIPX
CloudLeap

52. Innovation Ecosystems
Stakeholder
Infrastructure
=
Rela0onships
The Way We USED to Think About Organizations
New
Organiza0onal
Chart
Based
on
Rela0onships
Relationship-Focused Co-Creation Infrastructure
(Companies
are
interlocked
through
key
people
–
informaQon
flow,
norms,
mental
models.(Davis,1996)

53. Innovation Ecosystems
Networks
Show
Ecosystem
Changes
DIGITAL
MEDIA
GROWTH
INDUSTRY
• Acquisi,ons
&
mergers
•
Eager
investors
•
Opportuni,es
for
change
Innova,on
Ecosystem
Visualiza,on
and
Analysis:
A
Study
of
the
Emerging
Digital
Media
Industry
Martha
G
Russell,
Stanford
University;
Neil
Rubens,
University
of
Electro-­‐Communica0ons;
Rahul
C.
Basole,
Georgia
Ins0tute
of
Technology;
Jukka
Huhtämaki,
Tampere
University
of
Technology,
Tim
McCormick,
Palo
Alto,
CA;
Russell
Thomas,
George
Mason
University;
Kaisa
S0ll,
VTT;
and
Jiafeng
Yu,
Shanghai,
CA,
Presented
at
Workshop
on
Innova0ons
in
Networks,
New
York
Stern
School
of
Business,
September
29-­‐30,
2010.

54. Innovation Ecosystems
STARTUPS
IN
DIGITAL
MEDIA
INDUSTRY
Dynamic
innova,on
University
par,cipa,on
Eager
investors
Many
related
sectors
Digital
media,
Saas
Social
media,
mobile
eBooks
Many
geographic
areas
NY,
SF,
LA,
London,
Innova,on
Ecosystem
Visualiza,on
and
Analysis:
A
Study
of
the
Emerging
Digital
Media
Industry
Martha
G
Russell,
Stanford
University;
Neil
Rubens,
University
of
Electro-­‐Communica0ons;
Rahul
C.
Basole,
Georgia
Ins0tute
of
Technology;
Jukka
Huhtämaki,
Tampere
University
of
Technology,
Tim
McCormick,
Palo
Alto,
CA;
Russell
Thomas,
George
Mason
University;
Kaisa
S0ll,
VTT;
and
Jiafeng
Yu,
Shanghai,
CA,
Presented
at
Workshop
on
Innova0ons
in
Networks,
New
York
Stern
School
of
Business,
September
29-­‐30,
2010.

55. 21st Century Skill = Network Orchestration
55

56. In
sum
• We’re
in
the
midst
of
a
perfect
storm
of
transforma0ons
– Mobile,
social,
data,
sensor,
loca0on-­‐based
technologies
• New
Expecta0ons
require
new
algorithms
for
media
&
content
– Total
engagement,
shared
aGen0on,
hybrid
iden0ty,
par0cipa0on,
unlimited
choice,
value
&
meaning
• With
shared
vision
transforma0ons
can
be
accelerated
– mediaX
at
Stanford
University
is
a
catalyst
at S T A N F O R D U N I V E R S I T Y

57. Empowerment
is
the
key
to
abundance
at S T A N F O R D U N I V E R S I T Y

58. What Can We Do Together
That Neither of Us Could Do Alone
Thank You
Martha.Russell@stanford.edu
http://mediax.stanford.edu

59. mediaX
–
Hong
Kong
• Educa0on’s
Digital
Future
– Life
long,
life-­‐wide
learning
support
for
change
• Urban
Beyond
Measure
– Social
economy,
governance,
technology
– Social
impacts
of
reform
on
urban
growth
and
development
• Human-­‐Technology
Interfaces
– Eastern
social
psychology
for
tech
development
– Iden0ty,
immersion,
boundaries,
choices