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LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
3. TO
GROW
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
5. TOP THREE START-UP PRIORITIES
Reach
Relationship
Revenue
Alan Wells, game producer for the iPhone version of Live Poker,
offered in response to Tomasz Tunguz, Redpoint Ventures, distribution,
engagement, monetization.
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
6. For a steady pipeline of engaged
buyers &
influencers
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
8. Leverage
influence
at the core
The number of
connections is less
important than
proximity to the core
Diagram Source: Dr. Hernan Makse, professor of physics at The City College
of New York (CCNY) – identifying social influence in networks
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
11. Standing on the
Shoulders of giants
-Sir Isaac Newton
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
13. 27,389
views | one partner video in five days
1,709
guest blog views
Results
150+
tweets and retweets for each PR / partner announcement
25-30
media/analyst interviews for partner announcement
Community of thousands
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
15. Start here:
Identify your ecosystem
Build the right relationships
Leverage large brands, people &
partners
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
16. OTHER PEOPLE’S MONEY
OTHER PEOPLE’S NETWORKS
THE OPRAH EFFECT
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
17. HOW
Co-marketing
Content marketing
Guest blogging high-traffic blogs
Follow large
Engage social media celebrities (authentic)
PR engagement hi-traffic pubs & journalists
Hi-profile conferences
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
18. Tools
Triberr – blogger collaboration
Buffer – spreads communications over time
Blogs
Twitter
Facebook
List.ly
Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012
22. @martikonstant
www.konstantchange.com
LEVERAGE LARGE™
Marti Konstant © Konstant Change 2012