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Introduction to Social Media Listening
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As a solution, the BER model uses a two-dimensional matrix to aid the evaluation of complex multi-unit programs, with quadrants to identify over and underperforming units. The BER model was inspired by portfolio management approaches from the Boston Consulting Group and the General Electric Grid, as well as quadrant analysis by Andreasen (1995). However, its core principles are based on the concept of social return on investment, where output is always compared to input. It provides a relative perspective on performance that allows evaluators to account for impact based on the resources invested in an initiative.
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Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations. Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions. The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
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Dwi Wahyono
“Sounds good, but what’s the ROI?” We’re so used to this question it could form part of a drinking game in marketing meetings. Since paid digital media is so transparent in the way it reports returns, it’s easy to question the ROI on organic content. Organic content doesn’t always spit out a neat little graph that marries up with how many leads, clicks and sales came from your content. But just because you can’t (always) print a picture-perfect report, doesn’t mean ROI doesn’t exist. Now that the theory got squared away in the previous session, let’s get our hands dirty. In this organic social masterclass let us take you through how you can measure ROI from organic content and the metrics that matter. You'll learn: Organic vs. paid: why both formats are essential and how companies can use organic content to build your brand. The ROI of organic content: How can you measure success. The ROI of organic content: Which tools to use to measure your success. Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Organic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & Report
Falcon.io
Setting up your 1st project
Creating your first Brand project.- Brand 24
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Najit Khan
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
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#Manship4002 Social Media Monitoring and Measurement - Lecture 12
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Social Media Measurement Ppt
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Social Media Data Analysis and Visualization Tools
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Social Media and its role in communications
Mediawave, social media monitoring & data analytics
Mediawave, social media monitoring & data analytics
Organic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & Report
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HatlingFlint KNOW Series
HatlingFlint KNOW Series
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