With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing. Here I suggest how you can do it the social media (well, social web) way.
Watch a YouTube vid of me presenting this talk in Cape Town (after the last slide).
7. “Selling tourism:
Instead of doing things for other people,
it’s now about doing things with them.
And it’s about changing from ‘I went there’ to
‘Hey! Someone invited me!’”
Ron Mader, founder and editor, Planeta.com
32. Martin Hatchuel
martin@barefootclients.co.za 0027(0)84 951 0574
www.barefootclients.co.za www.thistourismweek.co.za
Thank you:
Blue crane: Dick Daniels carolinabirds.org
Blue marble: NASA
Reveille: NASA
Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh
Harley Davidson & Little Spielberg: by me