The document summarizes Wikitude SDK and Wikitude Studio, which are augmented reality technology platforms from Wikitude. Wikitude SDK allows creation of AR content using HTML5, JavaScript and CSS and supports Android, iOS and BlackBerry. It features geo-based and image recognition, integration with PhoneGap and Titanium, and an in-house built image recognition engine. Wikitude Studio is a web-based tool that allows non-developers to easily create AR experiences without coding through a drag-and-drop interface.

1. The global leader in Augmented Reality
Updated 15.1.2013
The Wikitude SDK
and the
Wikitude Studio
Martin Lechner - CTO
martin.lechner@wikitude.com | www.wikitude.com

2. Wikitude SDK Technology Overview
• Geo-based and Image Recognition
features unified
• Content is created using HTML5,
JavaScript and CSS
• Available for Android, iOS and
BlackBerry 10
• Phonegap and Titanium (closed beta)
plugin available
JavaScript API and Webview
Wikitude SDK Core
Native OS
Native OS

3. In-house built Image Recognition & Tracking
IR &
Tracking
Plug-in
AR Content presentation
and user interface
3D
engine
“geo” AR
engine
IR & Tracking
engine
AR content presentation
and user interface
3D
engine
“geo” AR
engine
Yesterday:
1 puzzle piece missing…
Announcing today!
Complete and seamlessly integrated AR
technology platform solution.

4. Image Recognition
• Optimized in-house solution
• Track more than 1000 targets
at the same time – offline!
var tracker = new AR.Tracker("path/to/target/collection.wtc");
var trackable1 = new AR.Trackable2DObject(tracker, "imageId1", {
drawables: { cam: [model] }
});
var trackable2 = new AR.Trackable2DObject(tracker, "imageId2", {
drawables: { cam: [htmlDrawable] }
});

5. Selected Wikitude SDK Features

6. HTML Drawables
var poiHTMLdrawable = new AR.HtmlDrawable(
{uri:"myHotel.html"},
4, {
scale : 1,
updateRate:AR.HtmlDrawable.UPDATE_RATE.STATIC
}
);

7. 3D Models
• fbx and dae (COLLADA)
supported
• Convert with the Wikitude 3D
Encoder
• Animation Support
• Transformations

8. And more ...
• Radar
• Relative
Locations
• Direction
Indicator
• Animations &
Event
Handling

9. SDK Showcases

10. What if ...
What if ...
• You are not a developer
• You do not want to start development from scratch
• You look for a tool to ease development

11. Easy AR creation for everyone!
EASY TO USE - You don't need to be a programming guru. Simply
log on and let you creativity go wild, it's that easy.
WEB-BASED - No desktop software installations needed. Simply log
on to Wikitude Studio in your favorite web browser.
DRAG'N'DROP - Move things around the way you want, work
quickly and efficiently.
3D MODELS - Engage your users and customers: Visualize your
products, entertain with fun interactions, bring things to live with
3D models.
AR CONTENT MANAGEMENT - Maintain your app over time.
Change AR content and target images - Wikitude Studio is your
powerful AR CMS.

12. Video

13. Where to start?
• http://studio.wikitude.com
– Sign up for Newsletter
• http://www.wikitude.com/developer/
– Downloads
– Tutorials and Samples
– Documentation
– Getting Started-Guide
– Newsletter-Registration
• http://forum.wikitude.com
– Get in touch with developers and Wikitude staff

14. Thank you
Martin Lechner, CTO
martin.lechner@wikitude.com