Cloud Computing and Data Center Futures
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A copy of the presentation given to the Innovation Group Italy's Cloud Computing Summit March 19th 2014
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Cloud Computing and Data Center Futures
- 1. Cloud Computing 2014 Cloud Computing and the Data Centre of the Future Martin Hingley, CEO, ITCandor CLOUD COMPUTING SUMMIT 2014 – MILAN
- 2. Cloud Computing 2014 Clouds in the Eye of the Beholder Line of Business Data Center Manager/CIO •Infrastructure as a Service •Hardware •Management •Virtualization •Cluster •Grid •Web Apps •Self Service •Pay-per-Use •Utility Computing •Software as a Service Cloud Computing Software Developer •Free Development Platform •Internet-wide Distribution •Scalable Deployment •Simplified SDK Financial Director •Maximise Value •Enforce SLAs •Manage Suppliers •Cap Ex v Op Ex Balance
- 3. Cloud Computing 2014 Agenda • What Is Cloud? – Definition • Data Centre Trends – Software Defined … and Converged Infrastructure – Consolidation, Virtualisation, Integration • Cloud Adoption – Private, Hybrid, Public – Which Organisations? – Which Workloads?
- 4. Cloud Computing 2014 Cloud Computing - A Working Definition • Always – All ITC offerings used for the consumption or delivery of remote, browser-accessed applications – Delivery from resources unknown to the ultimate end-user • Typically – Applications purchased on a pay-as-you-go basis – Accessed by industry standard client devices such as PCs and Smart Phones • Specifically excluded – Applications requiring local processing and storage – Client Server computing and interactive processing • Single-customer applications not excluded if delivery mechanisms have been adjusted
- 5. Cloud Computing 2014 Data Centre Trends • Consolidation – Reducing the number of data centres – Rationalising server, storage and network hardware – Reducing the number of suppliers • Virtualisation – Moving from physical to virtual machines – Choosing SAN, NAS, DAS, flash, Unified storage strategy – Looking at Software Defined Networking, Storage, Data Centre • Integration – Simplifying vendor choice – Orchestrating the south side infrastructure – Speeding up application deployment for business agility Consolidate Virtualise Integrate
- 6. Cloud Computing 2014 The Rise of Server Virtualisation - Server Shipments (Millions) By Quarter And Type – 2003-2013 0 1 2 3 4 5 6 7 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Virtual Machine Physical-only Server Virtualised Server
- 7. Cloud Computing 2014 Software Defined … and Converged Infrastructure SystemsManagement Hypervisor/OS Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Orchestration/Automation Server Storage Network Converged Infrastructure Software Defined Data Centre Bring Your Own Hardware Server Storage Network Tool Application Workload SystemsManagement Hypervisor/OS Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Orchestration/Automation Server Storage Network Converged Infrastructure Software Defined Data Centre Bring Your Own Hardware Server Storage Network Tool Application Workload SecretSauce Hypervisor/OS Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Orchestration/Automation Server Storage Network Converged Infrastructure Bring Your Own Hardware Server Storage Network Tool Application Workload Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Orchestration/Automation Server Storage Network Converged Infrastructure Software Defined Data Centre Bring Your Own Hardware Server Storage Network Tool Application WorkloadTool Application Workload
- 8. Cloud Computing 2014 The Data Centre Journey Beyond Integration • Big Data Analytics and the Internet of Things drive a mass of new data at the Enterprise • Secret sauce software expands to cover heterogeneous devices • Hyperscale Web suppliers take business from the big Vendors • MSPs and new-style Outsourcing • Risk and Capital Investment move back through the Supply Chain • Fewer, but Much Larger Data Centres in Future • The evolution of ‘Data Stewards’
- 9. Which IT Elements Move Off Premise with Cloud Services? Network Storage Server Hypervisor Infrastructure Software Database Application Orchestration BYO IaaS PaaS SaaS
- 10. Cloud Computing 2014 The Pros and Cons of Private, Hybrid and Public Clouds Private Cloud (on premise) TCO Security ElasticityPerformance Average Hybrid Multi- Tennant Cloud (off premise) TCO Security ElasticityPerformance Average TCO Security ElasticityPerformance Average Hybrid Private Cloud (on/off premise) TCO Security ElasticityPerformance Average Public Cloud (off premise)
- 11. Cloud Computing 2014 IT and Communications Market Forecast ($US Trillion) – Traditional and Cloud Computing – 2003-2013 $0 $1 $2 $3 $4 $5 $6 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 IT Service 44.6% Telecom Service 31.2% Software 12.2% Hardware 12.0% 2013 $1.1T Traditional ITC Cloud Computing
- 12. Cloud Computing 2014 Leading Cloud Supplier Revenues ($US Million – excluding advertising) – 2010-2013 $0 $500 $1,000 $1,500 $2,000 $2,500 2010 2011 2012 2013 Rackspace Salesforce.com Amazon Facebook Google
- 13. IaaS/PaaS Market Share 2013: $27B Other 63.4% Amazon 9.9% Xerox 2.6%
- 14. Software as a Service Market Share 2013: $41B EA 3.4% IBM 3.8% Salesforce 7.3% Other 78.0%
- 15. Cloud Computing 2014 Cloud Computing Spending ($US) By Customer Size and Industry Sector - 2013 Large 12.0% Medium 10.1% Small 27.6% Consumer 50.2% Services 8.2% Health 5.5% Other 17.0% Manufacturing 19.2% Finance 12.7% Retail 18.5% Government 18.8% Customer Size All ITC: $1.1T Industry Sector Business ITC: $570B
- 16. Cloud Computing 2014 Which Workloads and Applications are Going to the Cloud? • Business processing – CRM, salesforce automation, some SAP, not much OLTP or Batch • Decision support – some business analytics, data warehousing stays mainly on premise • Collaboration – hosted workspace, email, sync and share • App dev/test – lots moving to the Cloud • Web serving – a strong adoption • Infrastructure – mainly internal, some firewalls and security moving • High Performance Computing – lots of data centre sharing
- 17. Cloud Computing 2014 Overcoming the Objections to Cloud • Data Location – Legislation is changing and restrictions lifting – Cloud Providers begin to allow you to choose service location – On/off premise data options • Selecting workloads – Dealing with complexity through more consolidation – Look for the ‘car park and canteen’ workloads – P2V, V2V, V2P – work on data portability • Trust and Security – Pick MSPs which understand your business – Find security to protect you from bad guys and governments – Look at flexible contracts and think about lock-in
- 18. Cloud Computing 2014 Cloud Computing and the Data Centre of the Future - Summary • Cloud Computing is still big news - ‘as a Service’ elements are a small part • Vendors are taking big steps towards Cloud business models • A choice of elasticity, TCO, performance and security • It’s a natural step beyond Integration in the data centre • ‘Software Defined …’ - a route into shared on/off premise solutions • Cloud appeals to enterprises who want ‘pay as you go’ workloads • ‘The canteen and the car park’ – pick the easiest workloads to let go • Many IT Managers will become ‘Data Stewards’
- 19. Cloud Computing 2014 Cloud Computing and the Data Centre of the Future Consolidate Virtualise Integrate Cloudify