Mpr Overview

Martin Public Relations

Martin Public Relations, Inc. is a marketing firm that tells our partners’ stories.

As your partner, we’re engaged in your business and constantly striving to bring more
It’s not enough for us to give
value to you and your organization.
you a campaign idea or a flashy logo. We like to go
the extra mile. Giving you more for your money is the norm when you work with
us. Why, because we’re vested in your success.

Success can be achieved in many ways, but our approach centers on connecting
organizations with their audiences through public relations, advertising and design.
Combining these tactics with strategic direction and creative thinking allows us to provide
strong and compelling story elements that have proven successful.

Enclosed are several story examples that we have told for our partners. Enjoy!

412.749.9299 MartinPublicRelations.com


Public Relations


Public Relations Media Coverage
For our partners we have earned media coverage in various media
outlets. In fact, our stories have appeared in …



Direct Mail


Union Ironworkers Direct Mail Series
This direct mail series, targeted to contractors, highlights the
many key benefits of a relationship with Union Ironworkers.


David Levdansky For State Rep Direct Mail Piece
This fold-out direct mail piece introduced David
Levdansky to voters of Elizabeth, PA.

Cover

DoE S work.
Hard work really
PRoMoTiNg CoMMuNiTy
iNVoLVeMeNT
• Belongs to St. Michael’s Parish, the

woRking foR your inteRests e. Monongahela Sportsmen’s Club, Polish
National Alliance & National Slovak Society.
CouNTiNg
Congratulations Dave
I see how your Hard Work really Has Worked!

oN youR
• Never voted for a pay raise; never accepted an un-vouchered • Former board member Allegheny Land - and want to help the campaign. Here’s what I can do:
expense account increase Trust, Womansplace, Steel Valley o Post a lawn sign o Host a coffee or tea in my home

TeAChiNg
• As Finance Committee Chairman, is leading fight to cut property taxes.
• Wrote laws that: Waive Local Services Tax for low income
Authority & united Way
SuPPoRT o Help make phone calls o Take Dave door to door in your neighborhood
o Help out at the polls on Election Day o Make a donation $________

LoVe oF ouR residents; Require disclosure of state tax loopholes • Anything you can do will o Other ____________
be most appreciated. Name _____________________________________

ouTDooRS
• Voted for strong state open records law.
• Please fill out this form Address ___________________________________
• Authored bill to make our neighborhoods safer by keeping handguns and mail it to the address
out of the hands of criminals. City __________________________ PA Zip_______
• Dave is a gardener, hunter, fisherman & outdoorsman. printed on the back.
Phone _____________________________________
• he shares these activities with his sons and many others. • Received Common Cause “Patriot Award” for good government advocacy. To contact Dave please visit:
Dave with his three sons, Shane, Joe and Tim. E-mail _____________________________________ www.levdanskyforlegislature.com

Inside


Arnie Klein For Judge Direct Mail Piece “Arnie K
experie
lein has
th
nce, uniq e extensive
insight u
Designed as a handout piece that fit in Arnie’s jacket pocket, and stea e skills, keen
we need dy temp
o era
this piece was also mailed to voters. Commo n Allegheny Co ment
n Pleas unty
Court.”
- Judy O
’Connor
Wife of
Mayor B
ob O’Con
Commo nor
n Pleas
Court T
rial Atto
Elder L rney for
aw Com 22 Years
mittee &
Past AA
Court-A R P Panel
ppointe Lawyer
d Guard
ian for E
Membe lder La
r Weste w Cases
rn PA T
rial Law
Served yers Ass
as Asst. ociation
Alleghe
ny Coun
ty Publi
c Defen
der

Married
to Sara
& Fathe
Son of F r of Mari
ormer C ssa, Sam
& Joel

IM
ommon

UDGE H EEDS
Pleas J
Raises udge H.
Funds fo Beryl K
r Chariti lein

J HIS D
es & Co
aches Yo
uth Spo
rts

BY

Unders
tands th
e Law a
Realize nd How
s Decisi to Apply
ons Imp It Fairly
act Fam
Works H ilies & C
a rd to Re ommun
solve Is ities
Juris D sues &
octor U Create
niv. of P Solutio

Inside
ittsburg ns
B.A. Un h Schoo
iversity l of Law
o f Pittsb 1986

Cover
urgh, S
Rated “R umma C
ecomm um Lau
ended” de
by Alleg
heny Co
. Bar Ass
n.

412-391
-8713 •
www.Kle info@kleinforj
inForJu ud
dge.com ge.com

WesBanco Bank Direct Mail Piece
This direct mail piece was die-cut in the shape of a jar of pennies.
It emphasized the importance of a home equity loan.

Cover Inside


WesBanco Bank Direct Mail Piece
This WesBanco direct mail piece, in the shape of a wallet, introduced their
$50 Home Equity promotion. Inside, photos in the wallet showcased what
you could do with a home equity loan.

Cover

Inside Reveal

Inside



Collateral


Shady Side Academy View Book
Pittsburgh’s largest private school, Shady Side Academy, underwent many changes including the redesign
and layout of the school’s admissions view book. The piece highlighted the learning process while te lling
a story that was understood by both parents and students.


Union Ironworkers Brochure/Folder
This brochure, explaining the many aspects of the Union Ironworkers, also
doubled as a folder that held fact sheets specific to each Ironworker Local Hall.


Make-A-Wish Annual Report
The narrative of this annual report for Make-A-Wish focused on how wishes make
kids feel. The financials were inserted in a custom folder on the back cover.


Make-A-Wish Annual Report
This Make-A-Wish annual report tells the story of
a wish with a childrens book feel.


Genco Folder
This folder was in the shape of a box that, when opened,
displayed fact sheets about Genco and their services.

Cover

Inside



Non-Traditional
Advertising


St. Vincent Hospital Sidewalk Advertising
Cracks in the sidewalks outside the hospital were
stitched up with stencils.


St. Vincent Hospital Non-Traditional Advertising
Trees outside the hospital with branches resembling arms
were wrapped in a plaster cast and hung by a sling.


Union Ironworkers Bar Coasters
These bar coasters were placed in bars/restaurants
in the South Bend, Indiana area.

WE BENT IRON
WE BUILT WE WORKED WITH OUR OWN
YOUR OFFICE. OUR ASS OFF. BARE HANDS.
WHAT DID YOU DO TODAY? WHAT DID YOU DO TODAY? WHAT DID YOU DO TODAY?
IronworkersDoMore.com IronworkersDoMore.com IronworkersDoMore.com


Union Ironworkers Bumper Stickers
Bumper stickers helped assist the Union Ironworkers marketing campaign
by emphasizing the idea that Ironworkers do more than you may realize.

I IMPROVED
YOUR COMMUTE.
IronworkersDoMore.com
GE
HAT BRIDED.
I BUILT T TCROSS
YOU JUoSersDoMore.com I HELPED YOU GET
w rk Iron TO WORK TODAY.

I BUILT THE OFFICE
YOU’RE HEADING TO.



Print Ads


Union Ironworkers Trade Ads
These trade ads focused on the main benefits of the Union Ironworkers.


Pittsburgh Pirates Newspaper Ads
These newspaper ads showed the dedication and attitude of the Pittsburgh Pirates.


Great Stuff Magazine Ads
These ads for the Dow Chemical Company promote
the easy-to-use product Great Stuff.



Posters


Shady Side Academy Banners
To launch the Shady Side Academy Capital Campaign, banners were designed and
placed along the driveways and roads of the school’s three campuses.


Union Ironworkers Jobsite Poster Series
These jobsite posters show the many aspects of the Union Ironworkers.

UNION IRONWORKERS built a gladiator arena. Not to mention the city that surrounds it.

Ironworkers Local 3 and Century Steel, Forest City Erectors, Tri-City Steel, A C Dellovade, IronworkersDoMore.com 1-877-592-IRON
West Penn Door, Dillion Construction and EPI built Heinz Field in Pittsburgh, PA.

UNION IRONWORKERS do more than just beams and bolts.

Ironworkers Local 5, with Superior Iron, installed the many statues at the Korean War Veterans Memorial. IronworkersDoMore.com 1-877-592-IRON


Zippo 75th Anniversary Poster Series
Highlighting Zippos 75th anniversary, these posters show
that there’s a story behind every Zippo.



websites


Union Ironworkers Website
This website (targeted to contractors and apprentices) showcases the various projects Union Ironworkers complete, the training
they receive and a challenge for contractors to help them further understand the benefits of the Union Ironworkers.


Union Ironworkers Apprenticeship Competition Website
The website for the Union Ironworkers International Apprenticeship Competition featured
photos and videos of the competition. It also served as our media kit.


Union Ironworkers Social Networking Sites
To connect Union Ironworkers to each other from coast to coast (and to gather
data to help our campaign) we created various social networking sites.


Arnie Klein For Judge Website
The website for Arnie Klein highlighted his many endorsements
as well as info on the Judge candidate.



Bios


Martin Public Relations Bios

As founder and president of Martin Public Relations, Chris oversees the storytelling campaigns that the company
has built its reputation on. Throughout his fifteen year career, he has told stories for American icons and national
heroes as well as directed campaigns for national and international corporations and small businesses alike. Along
the way Chris has learned to direct not only public relations programs, but implement and execute marketing and
advertising campaigns.

At Martin Public Relations, Chris oversees a talented team who create great stories for partners such as the Union
Chris Martin Ironworkers; Ironworker Management Progressive Action Trust (IMPACT); ARMS Insurance Group; PeriOptimum;
President James, Smith, Dietterick & Connelly; Arnie Klein for Judge; David Levdansky for PA State Representative; and West-
cmartin@martinpublicrelations.com inghouse.
412.749.9299 x 204

Prior to starting Martin Public Relations he told stories for many clients including BP, Bryant Heating and Cooling,
The Dow Chemical Company, Equitable Resources, Gabriel Brothers and Zippo among others. His work has led to
various awards and ongoing client praise. Additionally, he has worked with various government agencies including
the Flight 93 National Memorial, the City of Pittsburgh, Pennsylvania Department of Health and the Pennsylvania
Department of Transportation.

Not only has he overseen the story telling aspect for various partners, but he has also led seminars and workshops
on crisis communications and working with the media. Chris has been awarded various honors from several public
relations and client associations including the Public Relations Society of America, the
International Association of Business Communicators and the American Society of
Highway Transportation Officials. He has also been published in various industry journals
including PR Tactics, PR News and Advertising Age along with sharing his thoughts on
client and industry issues with several blog and Web sites.



As creative director of Martin Public Relations, John is responsible for telling stories visually; maintaining the
creative output of the company, as well as developing the many creative ideas that help our partners’ reach their
objectives. John has been instrumental in telling our political partners’ stories through strong design and a keen
understanding of their needs while establishing a strong foundation for the growth of Martin Public Relations by
creating an industry leading campaign for the Ironworkers.

During his twelve year career, John has created his unique and creative story telling approach while working
John Miller at Pittsburgh’s two largest advertising agencies. At these shops he worked for the Pittsburgh Pirates,
Creative Director Make-A-Wish, Checkers/Rally’s Drive-Thru Restaurants, Rite Aid, Saint Vincent Hospital, WesBanco Bank and
jmiller@martinpublicrelations.com Musselman’s Apple Sauce.
412.749.9299 x 200

At Martin Public Relations, John has created great stories for partners such as the Union Ironworkers; Ironworker
Management Progressive Action Trust (IMPACT); ARMS Insurance Group; James, Smith, Dietterick & Connelly; Arnie
Klein for Judge and David Levdansky for PA State Representative.

John’s creative style has not gone unnoticed as evidence from the awards sitting on his mantle. John has been
awarded several addys (Judges Award of Excellence and Gold at District 2) a Mobius award and his work has been
featured in the Creativity Annual.



Telling stories comes natural to Elisha. As an on-air talent for a Midwest radio station she not only developed
scripts for clients, but also produced and provided her considerable voice talents to the spots. Additionally, she
has served as an event marketer for various clients throughout Florida focusing on recruitment and training within
the non-profit and retail categories. In each of her previous roles she also oversaw the administrative functions in
addition to lending her creative and marketing expertise.

As manager, Elisha oversees the organizational structure of Martin Public Relations. In addition to telling stories
elisha Bowling for our partners, she will work closely with Chris Martin to ensure a high level of quality partner relations.
Manager
ebowling@martinpublicrelations.com
412.749.9299 x 205



Jennifer’s career includes time at several prominent agencies where she gained experience in telling stories
for many national and international brands in various categories. Her categorical experience ranges from
business-to-business, travel and tourism, health and beauty, education, retail and non-profit.

Her expertise in media relations includes extensive contacts within regional and national print, television, radio
and Internet outlets including consumer/trade fashion and beauty magazines, women’s, men’s, family and home
publications, celebrity outlets and recognized Web-zines and blogs.
Jennifer Taylor
Manager She has told stories for such clients as Morton’s of Chicago, Columbia Gas, AT&T Wireless, the Greater Pittsburgh
jtaylor@martinpublicrelations.com Convention and Visitors Bureau and BAA Airmall. Additionally, she has developed events and media relations
412.749.9299 x 205
campaigns for such clients as Estee Lauder, Nivea, Herbal Essences, Secret, Head & Shoulders, Coppertone,
Swarovski, Cover Girl, Dr. Scholl’s, Hickory Farms, the Canadian Tourism Commission, The Islands of the Bahamas,
Marriott International, Singapore Airlines and Virgin Atlantic Airways.

At Martin Public Relations she will work directly with clients to appropriately tell their stories and also manage
accounts accordingly.



We think our work speaks for itself, so now is the time to explain how it was created.
Martin Public Relations’ approach is to take the
time to listen to our partners, develop an authentic
strategy based on partner needs and start telling
the story. Our golden rule is simple – is it the right approach for our partner? In fact,
our partners are integral in every phase of our work.

Strategic thinking, market knowledge and experience have led us to develop this
philosophy, but we also have built a creative place based on our unique personalities. Our
company’s personality is based on fun, but also is reliable and committed to telling stories that
help our partner’s businesses grow. Our team works hard to ensure that our partners receive
the highest personal service combined with well planned strategies that generate results.

So, why do we do it? We truly enjoy telling stories and would like to tell yours.


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