2. Not Just a Website
• Website
• Blog
• Social Networks
• Incoming links
• Articles / Mentions
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3. Own Your Web
Presence
• not myname.wordpress.com
• not myname.blogspot.com
• myname.com
• twitter.com/myname
• facebook.com/myname
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4. Consistent Voice
Branded / Consistent Look
• Logo
• Site Design
Branded / Consistent Message
• Site Content
• Social Networks
• Forums
• Twitter / Facebook
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5. Get Found
• How do you want to be found?
• I should be found when people search for
_______________.
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6. Defining Your
Keywords
• Be specific.
• Use locations.
• Use “Long Tail” terms.
• Long Tail definition on Wikipedia
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7. Long Tail Terms
• photography - too general
• portrait photography - a little better
• los angeles portrait photography - location
• Beverly Hills Hilton wedding reception -
venue
• Portrait photography prices - anything
related, very specific
http://photographyblogsites.com
8. Keyword Tool
• Google Keyword Tool
• Use to generate ideas
• Start with terms you know
• Shows the number of searches for a term
per month.
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9. Types of SEO / Traffic
Building
• On-Page ( What you do to the site itself -
content, etc. )
• Incoming Links
• Traffic
• Page Rank
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10. Getting Keywords into
Your Site
• Search engines see text.
• All sites are text (HTML) on some level.
• But how much text is being seen?
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11. What You See
What Search Engines See
Text
In your browser,
click View->Source
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12. HTML Basics
• HyperText Markup Language
• Structured elements called tags
• Tags have content
• Tags have attributes
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13. Tags
• Start and end in brackets
• <a></a>
• <p></p>
• Some are self contained
• <br/>
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14. Content
• Between brackets - the content
• <p>This is a paragraph.</p>
• <a>This is a link</a>
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15. Attributes
• Attributes describe the tag
• Are placed inside opening bracket
• <p id=”attribute”>text</p>
• <a href=”http://site.com”>Link</a>
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16. “Alt” Attributes
• <img src=”http://mysite.com/image.jpg” />
• <img src=”http://mysite.com/image.jpg”
alt=”Some Text That Describes Picture”/>
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17. Meta Tags
• Describe the entire page / site
• Tell search engines what the page is about.
• Three types of Meta Tags:
• Title
• Description
• Keywords
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20. Keywords
• Was the first method of telling search
engines about a page.
• Lead to ‘keyword stuffing’.
• Now ignored by Google.
• Need to find other ways to get those
keywords into the site.
http://photographyblogsites.com
21. Using Your Keywords
• The content itself.
• Proper use of heading tags
• <H1>Page Title</H1>
• Ideally only one per page
• <H2>Sub Heading</H2>
• Can have more of these
• Alt Attributes for Images
http://photographyblogsites.com
22. Your Site is For People
• Keep it readable
• Keep it informative
• Don’t cram as a many keywords as you can.
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23. Incoming Traffic
• Sites with lots of traffic rank well
• Source doesn’t matter
• Famous / well-known person
• Ads
• Lots of Twitter followers / Facebook friends
• Search results
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24. Building Traffic Cheaply
• Rank better in search results
• Be active in social networks
• Leave comments on blogs / sites
• Write guest posts on more popular sites
• Always link to your site
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25. Page Rank
• A number assigned to every page by
Google from 1-10.
• Measure of the page’s authority and quality.
• Ranks all of the factors - on page content,
incoming links, traffic, etc.
• Exponential -
• 2 is 10 times better than 1
• 3 is 10 times better than 2
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26. Why Page Rank is
Important
• Links from high page rank sites are worth
more.
• Sites with high page rank show up higher in
search results.
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27. You should (almost)
forget Page Rank
• Only really useful in determining quality of
incoming links.
• No real equation to figure it out.
• Look at the factors that make it up -
traffic, quality of site, etc.
• Other than spammy links or paid links,
basically all link are good. Just get them all.
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28. Make Links More
Powerful
• Meaningful Anchor text
• <a href=”http://site.com”>Anchor Text</a>
• Meaningful Title Attributes
• <a href=”” title=”More info about link”>
• Bad - Click Here
• Good - Visit my Photography Site
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29. Keep Search Engines on
Your Site
• You can block search engines from
following links.
• Useful when linking out, especially to large
sites - a link to your Twitter or Facebook
page.
• By block the search engines, you keep them
crawling your own site.
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30. External Nofollow
• Within the link, use the ‘rel’ attribute
• rel=”external nofollow”
• <a href=”http://twitter.com/”>Link</a>
• <a href=”http://twitter.com/” rel=”external
nofollow”>Link</a>
http://photographyblogsites.com
31. Link Within Your Own
Site
• Reference old posts
• Link to other similar content
• Use strong Anchor Text for those links
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32. Optimizing Images
• Use ALT attributes on all images
• Give the images themselves meaningful
names
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33. Which one is a picture
of a cat?
• <img src=”http://mysite.com/image001.jpg”
• <img src=”http://mysite.com/cat.jpg”
alt=”This is my cat, Snowball” />
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34. Flash
• Flash hides most content
• Might use a ‘mirror’ html site to be
readable.
• Can be setup to display text to search
engines.
• Hides image info though - Alt Attributes,
image names, etc.
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35. Better Flash
• separate pages - not one flash site
• text urls
• Think of flash as an image or movie
• It should be something embedded within
the page. Not the whole site itself.
http://photographyblogsites.com
36. WordPress
• More than just a blog
• Can be any type of site
• According to Google, it is THE best
platform for SEO Article & Video
• Takes care of 80-90% of everything SEO.
• With a couple plugins, it does the rest.
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37. WordPress Settings
• By default URLs looks like this ‘/?p=234’
• Should be words, using the post titles
• Change your permalinks
• Settings->Permalinks
• Select custom
• Use month/day structure
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38. WordPress Plugins
• All In One SEO Pack
• Google XML Sitemaps
• SEO Friendly Images
• SEO Image Galleries
• Yet Another Related Posts Plugin
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39. Which WordPress?
• Not WordPress.com
• Download from WordPress.org
• Install on your own hosting account.
• With Cpanel access, look for One-Click
installs
• ‘Fantastico’ or ‘Simple Scripts’
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40. Analyzing Your Site
• Google - site:domain.com
• Results are all the pages Google has
crawled on your site
• Google - links:domain.com
• Results are pages that link to your site.
• http://www.prchecker.info/
• Find out the page rank of any site.
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41. Monitor Your Site
• Google Webmaster tools
• Also use this to submit your site to
Google
• Google Analytics
• Track visitors, keywords they found you
with, etc.
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