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own the aisle that holds the exquisitely delicious
and exotic treats at stores such as: Hiller’s Market,
Papa Joe’s, Randazzo’s and Cantoro, you can find a
beautiful box of honey cakes with a young girl’s face on it.
Marlenka is her name, and the savory honey cakes named
after her have a rich and extraordinary history of their own.
For anyone who frequents local quality markets and bakeries
around the Metro Detroit area, the name Marlenka is
familiar to you. Although they have been widely celebrated
MARLENKA
844.627.5365 | usmarlenka.com
The Honey Miracle
By Mary Meldrum
throughout Europe for ten years,
Marlenka honey cakes have been
available in the United States for
less than a year. Their rapid rise
to fame is justified. You just need
to taste a Marlenka honey cake to
understand its universal appeal.
The taste is exceptional. Served
with coffee or tea, or even a nice
liquor, the taste is ultimate bliss.
Aside from the flavor, part of
the strong consumer attraction
to Marlenka has also been its
ingredients. Made using an old
Armenian family recipe, the
honey cakes boast a short list
of ingredients. There are no
preservatives or artificial colors
used in the production of these
delicious treats. Additionally,
to ensure consistent consumer
satisfaction, the flour, milk, nuts, and, of course, the honey
used in Marlenka products must meet stringent standards
for dependable quality and flavor. The result is a divine treat
with a distinctly homemade taste.
Commonly found now at events like family gatherings,
holidays, weddings, and birthdays, the standard size
Marlenka cake can feed up to 12 people. All Marlenka
products are packaged in beautiful, ecologically friendly
boxes that make them great ready-to-go gifts.
The captivating story behind this delightful treat is one of
an incredible journey that started with a family a long time
ago, at the foot of a Mount Ararat. The Armenian people
2. have baked a honey cake delicacy for
many years to eat with their coffee and
tea. The cakes were made with milk,
flour, nuts, and honey. Because of its
outstanding taste and longevity, it was
dubbed “The Honey Miracle”.
It was 1995 when Gevorg Avetisyan
came from Armenia to the Czech
Republic with his family. He and his
sister began to make the honey treats
for his family and friends, and it didn’t
take long for word to spread about the
family’s delicious honey cakes. In need
of a way to support his family, Gevorg
began to sell the cakes to local bakeries
and shops. It quickly became a favorite
in the Czech Republic. In just a few
short years, Marlenka’s popularity spread from the local small
towns and villages as demand for the product increased.
The first Marlenka factory was established in the Czech
Republic in 2002 with one employee. By 2008, there were
186 employees, and the sales territory had spread to cover
Europe. Today, they produce over 100,000 cakes a month.
The incredible story of this baked honey treat started in
a humble immigrant family kitchen in the late 1990s, and
quickly grew to a factory operation in 2002. Word of these
treats spread, and the honey cakes’ popularity grew so
quickly that a bigger facility was quickly being planned.
In order to satisfy the growing demand for Marlenka
and, at the same time, update hygienic standards while
maintaining the same family bakery flavor that rocketed
the Marlenka honey cakes to success, the family decided to
modernize their operations. Another new, fully automated,
10,000 square foot, certified hygienic factory needed to
be constructed to increase capacity. After just six years in
the first facility, they broke ground on a new, state-of-the-
art manufacturing facility in 2008. Not even a year passed
between laying the cornerstone for the new facility and
completing construction.
The sweet aroma of the production line fills the entire hall,
and four continuous lines of dough produce four honey
cakes at a time. The finishing line comes next, where
cream is applied to the dough layers, and then the layers
are stacked on top of one another. Finally the entire cake
is garnished with crumbs, nuts, and icing. Marlenka is
constantly seeking to improve the quality of its ingredients
by holding suppliers to high standards and regularly fine
tuning the production process to ensure the Marlenka
cakes and other products best represent the traditional
recipes and flavors they are based on, and, at the same
time, conform to modern quality conditions. Regular quality
testing is completed and certified, and Marlenka has
received national awards for longevity. Due to the fact that
honey is nature’s natural preservative, Marlenka cakes can
stay fresh for 90 days at room temperature with no change
to its quality or taste.
Modern technology has increased the ability to provide
Marlenka cakes and treats to customers around
the globe, but it has not completely displaced the
handmade operations for some of the other Marlenka
products. The production line for the honey cakes has
enabled Marlenka to focus on creating other traditional
Armenian treats that are also gaining wide acclaim from
consumers. There are Lemon Honey Cakes, Napoleon,
Paklava, three flavors of Honey Nuggets, and Marlenka
snack bars as well.
Marlenka’s traditional honey cake is five layers of smooth
dough baked until golden brown. Honey holds the cake
layers together, and it is the only cake in the Czech Republic
to be designated as a natural product. Marlenka’s superior
taste and exceptional standards of production have earned
great respect and many outstanding awards in several
countries. Since 2010, Marlenka honey cakes have been
regularly delivered to the Prague Castle for the president
of the Czech Republic, Vaclav Klaus. Available in over 40
countries worldwide, Marlenka products have become
international favorites.
Marlenka USA’s mission is simple: “We strive to provide
our customers with the freshest and most flavorful honey
cakes possible.” With North American distribution in place,
Americans and Canadians can now share in the enjoyment
of the wonderful variety of these “Miracles from Honey”,
made possible by Marlenka USA.