With competitions growing stronger online, aggressive and unethical SEO strategies are still rampant. A good example is Black Hat SEO. Since 2011, Google’s search algorithms have gone through regular change, making it challenging for SEO specialists to pin them down precisely. Recently, Google informed Search Engine Journal that it has released an algorithm refresh, revamping the old version to Panda 4.2.

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SEO Campaigns Warned
About Destructive Black
Hat Techniques

2. “The rollout means anyone who was penalized by Panda in the last update has a
chance to emerge if they made the right changes,” says SEJ.
SEO specialists may not be able to notice the full impact shortly after implementation,
but there will be noticeable changes in their organic rankings over time. This gives a
fresh start for penalized SEO campaigns in the past who have updated their strategies.
But the algorithm refresh can mean more force against Black Hat techniques.
From The Bad to the Downright Nasty
In an article released in July, Forbes lists
some of the most common and worst black
hat techniques that continue to be practiced
today.
They categorized each technique according
to its severity, ranging from “the bad”, to
“the very bad”, to “the downright nasty.”
The “bad” refers to practices that SEOs
carry out “unwittingly”, providing a
temporary increase in rankings. It includes
link buying, link selling, keyword stuffing,
and posting guest blogs for the purpose of
building links, among others.
With competitions growing stronger online,
aggressive and unethical SEO strategies are
still rampant. A good example is Black Hat
SEO.
Since 2011, Google’s search algorithms have
gone through regular change, making it
challenging for SEO specialists to pin them
down precisely. Recently, Google informed
Search Engine Journal that it has released an
algorithm refresh, revamping the old version
to Panda 4.2.

3. The “very bad” are strategies implemented
by SEOs who are more informed of their
questionability. Using irrelevant keywords,
manual article spinning, meta-keyword
stuffing and others fall under this
category.
The “downright nasty”, as the label indicates, pertains to techniques that
SEOs do to deliberately rank, having knowledge of their unethical nature.
Cloaking, automated article spinning, using hidden text to disguise
keywords, comment spamming, scraping, etc. are included on the list.
According to John Ramp ton, author of the article, SEOs are attracted to
these underhanded strategies because they offer upfront increase in
rankings. He advised website owners to not rely on these temporary
rewards. Especially now that Google has come out with Panda 4.2, the
rules have only gotten stricter.

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RESOURCES:
http://www.truelogic.com.ph/
http://www.forbes.com/sites/johnrampton/2015/07
/29/25-black-hat-techniques-that-are-killing-your-
seo/2/
http://searchengineland.com/google-panda-4-2-is-
here-slowly-rolling-out-after-waiting-almost-10-
months-225850