2. Hungary
Location: Cent r al
Eur ope
Capital: Budapest
Population: 9,879,000
Ethnic Make- up:
83.7% Hungar ians
3.1% Roma
1.3% Germans
14.7% undeclar ed
Government: par liament ar y
democr acy
GDP (PPP)
Tot al $202.356 billion
Per capit a $20,455
GDP (nominal)
Tot al $137.228 billion
Per capit a $13,872
Currency For int (HUF)
(250.00 HUF = 1.03 USD)
4. Power Distance
Scor e: 46
Char act er ist ics:
Being independent
Hier ar chy f or convenience only
Equal r ight s
Super ior s accessible
Management f acilit at es and
empower s
5. Individualism vs. collectivism
Scor e: 80
I ndividualist ic societ y
Char act er ist ics:
High pr ef er ence f or a loosely-knit
social f r amewor k
Loss of self -est eem
The employer / employee
r elat ionship is a cont r act based on
mut ual advant age
6. Masculinity vs. femininity
Scor e: 88
Masculine societ y
Char act er ist ics:
“live in or der t o wor k”
Emphasis is on equit y
Compet it iveness
Asser t iveness
Ambit ion
7. Uncertainty avoidance
Scor e: 82
Hungar y has a pr ef er ence f or
avoiding uncer t aint y
Char act er ist ics:
Emot ional need f or r ules
Pr ecision and punct ualit y ar e t he
norm
I nnovat ion may be r esist ed
8. Pragmatism
Scor e: 58
Pr agmat ic count r y
Char act er ist ics:
St r ong pr opensit y t o save and
invest
Thr if t iness
Per sever ance in achieving r esult s
9. Indulgence
Scor e: 31
Rest r ained societ y
Char act er ist ics:
t endency t o cynicism and
pessimism
cont r ol t he gr at if icat ion of desir es
10. Recommendations
For doing business wit h Hungar ians
it is necessar y:
To be punct ual. (Uncer t aint y
avoidance: 82)
Any document s must be ver y det ail-or
ient ed, clear and concise.
(Pr agmat ism:58)
Avoid conf r ont at ional behaviour or
high-pr essur e sales t act ics. (Power
Dist ance:56)