What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

1. Introduction to Boomi AtomSphere
November 16, 2009
Rick Nucci – Founder/CTO
SAAS
CLOUD
WEB
SERVICES
DATABASES
ON-PREMISE

2. About Boomi
AWARD WINNING TECHNOLOGY
• Market Leader in On
Demand Integration
• Boomi AtomSphere
Launched in January 2008
• Headquartered Near
— SYS-CON
Philadelphia “Top 100 Cloud
Players”
• 500+ Clients, 11 Countries
• Venture-Backed by
FirstMark Capital
Boomi Inc. Confidential

3. No Software – No Appliances – No Coding – No Hassles!

4. How It Works How We Do It
Using the AtomSphere library of connectors and
maps, visually design your integration processes
and load them into a lightweight, dynamic run-time
engine called an “Atom” for execution.
Deploy your Atoms to the AtomSphere for SaaS,
PaaS, or Cloud integration or safely behind your
firewall for on-premise applications.
Monitor and maintain the status of all your deployed
Atoms, integration processes and trading partners,
regardless of location, using a feature-rich web-based
dashboard.
Boomi Inc. Confidential

5. Use Cases
(i.e. why should I care?)
Boomi Inc. Confidential

6. Your API
" DETAILS"
• Unlock Legacy Assets"
• Minimal-to-no changes
to legacy apps"
• No coding required"
Boomi Inc. Confidential

7. DETAILS"
• Provide pre-built
Your API"
connectivity to your API"
• User consume your API via
“Connector Wizard”"
• No coding required"
Your API Users"
Back-office
applications"
Boomi Inc. Confidential

8. Success Stories
Boomi Inc. Confidential

9. BUSINESS CHALLENGE WHY BOOMI?
• Wanted to provide customers with • Enabled Zuora to offer
seamless integration (SaaS-to-SaaS pre-packaged integration with SaaS
and SaaS-to-on premise) with major sensibility; deployment, maintenance,
financial packages. and pricing.
• Needed pre-packaged integration to • Customers have no worries about
strategic SaaS and on-premise mapping, coding or software.
applications.
• Relies on Boomi’s network of SaaS,
• Zuora does not desire to learn the PaaS, on-prem connectors,
nuances of integrating with the abstracting away technical details.
numerous applications required for
integration.
“ Boomi removes integration as a barrier for SaaS adoption and companies of all
sizes can join the subscription-model revolution.”
Boomi Inc. Confidential

10. BUSINESS CHALLENGE WHY BOOMI?
• Needed integration service to sync • Enables Intuit to “build once and
data from apps including deploy many”
QuickBooks with the Intuit Partner
Platform with no mapping required. • No firewall changes for sync’ing with
on-premise applications
• Integration needed Pass-to-On
Premise, PaaS-to-Saas • Centralized management of
integrations for all deployments
• All sync setup must be performed
• Widget-based integration
centrally to scale across the 4+
million QuickBooks customers functionality for business users.
“Integration is a tricky problem. Having the experts at Boomi
on our team eliminates that problem for the 14,000 developers
in the Intuit Developer Network.”
Boomi Inc. Confidential

11. Testimonials
Boomi Inc. Confidential

12. Thank You!
Boomi, Inc.
801 Cassatt Rd. Suite 120
Berwyn, PA 19312
info@boomi.com
Tel:610-854-0700
Fax: 610-854-0708
West Coast Office
473 Jackson St. 3rd Floor
San Francisco, CA 94111
Boomi Inc. Confidential