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Pg. 1 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 2 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Adoption
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Pg. 3 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Location
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Pg. 6 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 9 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 13 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 14 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Speed == $$$
100ms = 1% lost sales (Amazon)
0.5s = 20% traffic drop (Google)
Pg. 15 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Measuring Global Cloud Adoption
•  DNS data (twitter.com -> 199.16.156.6)
•  Sampled more than 12% of Alexa 500
•  IP Location
•  P#>9'
•  C<@9"#/9*2/*9>'
•  Track changes
Pg. 16 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
Pg. 17 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
Pg. 18 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
Pg. 19 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
Pg. 20 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
Pg. 21 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
What has the cloud changed?
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Pg. 22 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Where are the users?
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Pg. 23 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 24 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Deployed across how many continents?
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Pg. 25 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Traffic connecting to the cloud?
Pg. 26 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Traffic by region, by cloud
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Pg. 27 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 28 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 31 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 32 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 33 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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Pg. 38 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
Conclusions
•  Cloud growth is strong in the top 1M sites
•  Location matters, can’t break speed of light
•  Substantial user growth outside US, need an
effective technology strategy
Pg. 39 2013 Global Cloud Adoption - @cvwdyn and @jcsalem
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CLOUD REPORT SUMMARY

  • 1. Pg. 1 2013 Global Cloud Adoption - @cvwdyn and @jcsalem !"#$%&'()*'%+'(,-%.-(/0(1% !"##$%&'&()*+',*--./'0'12/'34'5678' &)9:';)<'="((><#/>.<' &?.>@'$>2?<)()A.#/4'' B:<'C<2D' 2;EF+:<D2)-' F2;E+:<' G.-',"(>-' HI'J<A.<>>9.<A4'' J<+*9"<2>'C</>9<"K)<"('L9)*M' N#"(>-F-".(>.AD2)- '' FN2#"(>-' '
  • 2. Pg. 2 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Adoption Vectors C"",' I"",' ,"",' O->9.2"#' J!JO' OIO&' Stack Location
  • 3. Pg. 3 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Location P#>9' C<@9"#/9*2/*9>'
  • 4. Pg. 4 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Location P#>9' C<@9"#/9*2/*9>'
  • 5. Pg. 5 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Location P#>9' C<@9"#/9*2/*9>'
  • 6. Pg. 6 2013 Global Cloud Adoption - @cvwdyn and @jcsalem P,O' 56-#' 56!QM#'
  • 7. Pg. 7 2013 Global Cloud Adoption - @cvwdyn and @jcsalem 8D7#'
  • 8. Pg. 8 2013 Global Cloud Adoption - @cvwdyn and @jcsalem G"M"<' 5R6-#' S6!QM#'
  • 9. Pg. 9 2013 Global Cloud Adoption - @cvwdyn and @jcsalem G"M"<' 5R6-#' S6!QM#'
  • 10. Pg. 10 2013 Global Cloud Adoption - @cvwdyn and @jcsalem SD5#' 8TU'#()E>9'
  • 11. Pg. 11 2013 Global Cloud Adoption - @cvwdyn and @jcsalem ,)*/?'O@9.2"' S66-#' S!QM#'
  • 12. Pg. 12 2013 Global Cloud Adoption - @cvwdyn and @jcsalem VDT#' 7STU'#()E>9'
  • 13. Pg. 13 2013 Global Cloud Adoption - @cvwdyn and @jcsalem ?WMXYYEEED2)A></2)D2)-YZ(>#Y.-"A>#Y<>/E)9[Y<>/E)9[-"MY<>/E)9[-"MA()Q"(("9A>DM<A' ,M>>+')@'(.A?/' 5]]4V]5DSR3'[-Y#>2)<+' ^.<'"';"2**-_' $?>)9>K2"('`$$' aS6-#' `>"('`$$' a]6-#'
  • 14. Pg. 14 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Speed == $$$ 100ms = 1% lost sales (Amazon) 0.5s = 20% traffic drop (Google)
  • 15. Pg. 15 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Measuring Global Cloud Adoption •  DNS data (twitter.com -> 199.16.156.6) •  Sampled more than 12% of Alexa 500 •  IP Location •  P#>9' •  C<@9"#/9*2/*9>' •  Track changes
  • 16. Pg. 16 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed?
  • 17. Pg. 17 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed?
  • 18. Pg. 18 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed?
  • 19. Pg. 19 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed?
  • 20. Pg. 20 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed?
  • 21. Pg. 21 2013 Global Cloud Adoption - @cvwdyn and @jcsalem What has the cloud changed? •  &)</></'B>(.;>9:'b>/E)9[#' •  =>Q'O22>(>9"K)<' •  OMM(.2"K)<'B>(.;>9:'b>/E)9[#' •  C<(.<>'1MK-.c"K)<'
  • 22. Pg. 22 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Where are the users? 6U' 76U' 56U' 86U' S6U' R6U' T6U' O@9.2"' 12>"<."' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"' JCL' B:<'
  • 23. Pg. 23 2013 Global Cloud Adoption - @cvwdyn and @jcsalem 6D63U' 5DT5U' ]DS8U' 87D67U' 8RDSVU' ]3D8]U' O@9.2"' ,)*/?'O->9.2"' 12>"<."' O#."' J*9)M>' b)9/?'O->9.2"' Traffic connecting to local infrastructure?
  • 24. Pg. 24 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Deployed across how many continents? RTU' 7]U' 58U' 7D7]U' 6D85U' 2%(3%4(5*'%46*78% 1<>' $E)' $?9>>' d)*9' d.;>'
  • 25. Pg. 25 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Traffic connecting to the cloud?
  • 26. Pg. 26 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Traffic by region, by cloud 5RU'e5Ye8' R6U' 85U' T6U'
  • 27. Pg. 27 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Stack ,"",' I"",' C"",' Alexa 1 Million
  • 28. Pg. 28 2013 Global Cloud Adoption - @cvwdyn and @jcsalem !>/?)+)()A:'f'B"/"<:c>'
  • 29. Pg. 29 2013 Global Cloud Adoption - @cvwdyn and @jcsalem L9)E/?'.<'&()*+',)(*K)<#' 12/f75' 12/f78' &6(95:% g)#K<A' 57743RT' 5R54356' #;<$=2% !"9[>K<A'O*/)-"K)<' 784RRT' 7S47SR' =<$=2% &()*+'Bb,'I9);.+>9#' V74VTR' 3S4T6S' #><?;2% &Bb'I9);.+>9#' RV4666' T647S7' @<@#2%
  • 30. Pg. 30 2013 Global Cloud Adoption - @cvwdyn and @jcsalem !"9[>K<A'O*/)-"K)<'I9);.+>9#'' .'AB*%#"C% !"9[>/)' 6D3TU' J()h*"' 6DV5U' P<.2"' 6DS5U' B>-"<+i"#>' 6D8]U' g*Q#M)/' 6D53U' 4A8:% +(D/*1EAF%% g*Q#M)/' 5D6TU' !"9[>/)' 7D]7U' %>"+("<+>9' 7DTSU' J()h*"' 6D]VU' I"9+)/' 6DVTU' G15A6/6EFAF% J()h*"' 7D63U' !"9[>/)' 6DVRU' g*Q#M)/' 6DR6U' P<.2"' 6DSTU' %>"+("<+>9' 6D53U'
  • 31. Pg. 31 2013 Global Cloud Adoption - @cvwdyn and @jcsalem g)#K<A'I9);.+>9#'' .'AB*% #"C% O-"c)<'O=,' TD7]U' ,)j%":>9' 8DSRU' &()*+d("9>' g)#K<A' 8D53U' `"2[#M"2>' 5D35U' 1;?',:#/>-#' 7D8RU' 4A8:% +(D/*1EAF%% O-"c)<' O=,' 76D5U' L)B"++:' g)#K<A' VDRU' `"2[#M"2>' TD3U' ,)j%":>9' 8DTU' !>+."' $>-M(>' 5D8U' G15A6/6EFAF% `"2[#M"2>' 8D]7U' O-"c)<' O=,' 7DTTU' H>9.c)<' 7DT7U' L)B"++:' g)#K<A' 7D53U' ,)j%":>9' 7D68U'
  • 32. Pg. 32 2013 Global Cloud Adoption - @cvwdyn and @jcsalem &Bb'I9);.+>9#'' .'AB*% #"C% O-"c)<' TD77U' O["-".' 5D8VU' J+A>2"#/' 6DVRU' b>/BbO' 6DRSU' &()*+d("9>' &Bb' 6D87U' 4A8:% +(D/*1EAF%% O["-".' 7RDS5U' O-"c)<' 8DVVU' J+A>2"#/' 5D]5U' b>/BbO' 7DT6U' (k+<#D2)-' 7D8RU' G15A6/6EFAF% O["-".' SDS]U' O-"c)<' 7D56U' %.->(.A?/' 6D5RU' J+A>2"#/' 6D5SU' %>;>('8' 6D5SU'
  • 33. Pg. 33 2013 Global Cloud Adoption - @cvwdyn and @jcsalem J<+*9"<2>'C</l('L9)*M' •  $>2?<)()A:'#>9;.2>#'@)9',!i#' –  7R6'M9)+*2/#'^?)#K<A4'+)-".<#4'#>)4';M#4'#>2*9./:4m_' –  !)N)'!"9[>/M("2>'^766#')@'"MM#'"<+'2)-M)<></#_' –  I9>/*<>+'#/"2[#'^=)9+M9>##4'B9*M"(4'G))-("4m_' •  8D8'!.((.)<',!i'#*Q#29.Q>9#'"<+'#./>#' •  5Rn'Q9"<+#o'M9.-"9.(:'P,' •  54R66'>-M():>>#'.<'76n'()2"K)<#'
  • 34. Pg. 34 2013 Global Cloud Adoption - @cvwdyn and @jcsalem J<+*9"<2>'L()Q"('$9"p2' 6D8U' 7DVU' TD5U' 77DVU' 57DSU' R3D8U' 6U' 76U' 56U' 86U' S6U' R6U' T6U' V6U' 12>"<."' O@9.2"' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"' g$$I'$9"p2' 6D3U' 6D]U' RD5U' 7SD3U' 58D]U' RSD7U' 6U' 76U' 56U' 86U' S6U' R6U' T6U' 12>"<."' O@9.2"' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"' Bb,'$9"p2' JCL'&*#/)->9#'"9>'("9A>(:'P,'Q"#>+D' 53U')@'.<2)-.<A'/9"p2'E"#'9)Q)/#q'
  • 35. Pg. 35 2013 Global Cloud Adoption - @cvwdyn and @jcsalem >&)-->92>'&)<2></9"/>+'.<'P,' 6U' 76U' 56U' 86U' S6U' R6U' T6U' V6U' 12>"<."' O@9.2"' ,)*/?' O->9.2"' O#."' J*9)M>' b)9/?' O->9.2"' b)',,%' ,,%' 6D6U' 6D5U' 6D5U' 6DSU' 7D7U' RDTU' 6U' 76U' 56U' 86U' S6U' R6U' T6U' V6U' 12>"<."' O@9.2"' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"'
  • 36. Pg. 36 2013 Global Cloud Adoption - @cvwdyn and @jcsalem !)Q.(>'=>Q'P#"A>' 6D7U' 6D5U' 6DSU' 7D3U' 5DTU' ]D8U' 6U' 56U' S6U' T6U' 36U' 12>"<."' O@9.2"' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"' B>#[/)M' !)Q.(>'B>;.2>' d>"/*9>'I?)<>' 6U' 56U' S6U' T6U' 36U' 766U' 12>"<."' O@9.2"' ,)*/?'O->9.2"' O#."' J*9)M>' b)9/?'O->9.2"'
  • 37. Pg. 37 2013 Global Cloud Adoption - @cvwdyn and @jcsalem d"2>i))[X'L()Q"('L9)E/?'O22>(>9"K)<' ,)*92>X'$>2?&9*<2?''
  • 38. Pg. 38 2013 Global Cloud Adoption - @cvwdyn and @jcsalem Conclusions •  Cloud growth is strong in the top 1M sites •  Location matters, can’t break speed of light •  Substantial user growth outside US, need an effective technology strategy
  • 39. Pg. 39 2013 Global Cloud Adoption - @cvwdyn and @jcsalem !"#$%&'()*'%+'(,-%.-(/0(1% !"##$%&'&()*+',*--./'0'12/'34'5678' &)9:';)<'="((><#/>.<' &?.>@'$>2?<)()A.#/4'' B:<'C<2D' 2;EF+:<D2)-' F2;E+:<' G.-',"(>-' HI'J<A.<>>9.<A4'' J<+*9"<2>'C</>9<"K)<"('L9)*M' N#"(>-F-".(>.AD2)- '' FN2#"(>-' ' ,M>2."('/?"<[#'@)9'`"N'H:#>W:'"<+'i><'I>/9.<'@9)-'B:<q'