6/3/2011, JP Guilbault, VP of Direct Sales for Constant Contact presented at MassTLC's Sales Enablement Summit; Increasing Volume, Velocity & Value through Sales Enablement and Alignment

1. Constant Contact June 3, 2011

2. CONSTANT CONTACT: MISSION & VISION Help small organizations create and grow customer relationships Revolutionize the success formula for 5 million small organizations

3. DIFFERENTIATED BUSINESS MODEL BUILT TO SERVE SMALL BUSINESSES Solutions Built for Small Businesses DeliverMeasurable Results Try BeforeYou Buy Coaching Education Support Ease of Use Affordable No Risk, Free Trial Full Product Experience Daily Product Tours Regional Seminars Hints and Tips Phone/ Email / Chat / Twitter Support Community Best Practices Personal Coach Even in Trial High ROI Customer Engagement

4. Business Situation Unclear KPI’s No visibility to efficiency and effectiveness measures Lots of Leads >30,000 per month A Winning Culture Customer Centric 24-48 Hours To Get A Lead No Prioritization Lots of Wasted Time Excellent Brand Expanding Video & On-Demand Tools Not Integrated Limited Connection To Customer & Sales Activity Objective: Implement a CRM application to support our customer’s purchase decision process while enabling an integrated sales and marketing workflow

5. #1…. Mapped The Path To Conversion

8. Value – How was Success Measured? Increased Conversion Rate Grew 90 Day Conversion Rate 3pts y-o-y… Accelerated 30 Day Conversion Rate by 5pts y-o-y… >$3mm In Incremental Revenue Increase Lead Penetration 2pt increase in lead penetration… 10K more customer contacts without incremental headcount Single source of truth for data Consistency of data through sales as an organization and fact based informed decisions