1. ©2012 MASSTLC ALL RIGHTS RESERVED.
Analyzing data to get actionable
intelligence
Poul Petersen
BigML
Jeffrey Kelly
Wikibon
Nicholas Arcolano
Runkeeper
Javed Jahangir
Oracle

2. Internet of Things
Analyzing data to get actionable intelligence
The Internet of Things bringing the physical
world online …
… but that’s just the start.

3. Internet of Things
Analyzing data to get actionable intelligence
Deriving value from IoT requires …
- Data creation via intelligent devices and sensors
- Analytics on device, at the edge and in the cloud
- Streaming, real-time and historical analytics capabilities
- Business process management, data integration &event
orchestration capabilities
- A secure, stable & scalable platform for application
development
- Open collaboration and development of common data
standards

4. Internet of Things
Analyzing data to get actionable intelligence
Investment, Innovation, & Collaboration
So Why Bother?

5. Fitness guidance, tracking, and motivation
● Launched 2008
● GPS and manual tracking of running, walking,
cycling, and many other types of activities
● Set long-term fitness goals and track progress
● Training plans and performance insights
Daily fitness companion (for iPhone 5S)
● Launched April 2014
● Passive movement and activity tracking
● Automated goal setting based on
past behavior
● Motivation and insights around the small
choices you make every day

6. OUR TEAM
● Based in Boston
● CEO Jason Jacobs
● 50 employees
● 5-person data team THE DATA
● 32 million users
● 400 million activities
● 12 billion app events
● 175 billion GPS points
GOALS AND CHALLENGES
● Providing deep historical insights per-user and across users
● Prediction, personalization, and recommendation
● Integration of a wide variety of data sources (geo, motion, events,
social, third-party apps and wearables)
● Doing it all fast, with a small team, and on a tight budget!

7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7
 Complex value chain
 Lack of standardization to build, deploy &
manage IoT applications
 Need to analyze Fast data in real time
 No consistency in managing security of
data and identity of devices
 No integration platform to convert data
into business automation
Challenges for Your Business
Industrial
Automation
Health
Care
Home
Automation
Smart
Grid
Automotive
Telematics
Internet of Things| Open a World of Possibilities

8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8
Why IoT platform?
Standardization
Streamline how
IoT applications
are developed,
secured &
deployed
1
Real-Time
Analytics
Manage IoT data
from collection,
storage,
processing and
analysis
2
Integration
Connect
intelligent devices
to existing
enterprise
applications
3
Security
Manage security
and identity of
data, devices,
enterprise
applications
4

9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9
Technical Benefits
 Open event management platform
 Highly scalable – proven to scale to millions of
transactions per hour
 Flexible integration of events into enterprise
business processes and systems
 Industry-standard data hub and data model for
remote data capture
 Integrated row-level, role-based security, PCI
compliance
 Integrated Advanced Analytics: Analyze
Petabytes of data using Big Data technologies
Oracle’s Remote Service Delivery Platform enables brand new revenue streams from innovative new
services delivered through connectivity to customer assets. It also enables higher levels of customer service
by being able to anticipate, identify and remedy issues proactively.
Key Challenges
 Infrastructure to Deliver Connected Services
 Leverage Connectivity to Transform Customer Service Processes
 Convert massive data volumes into Insights and Actionable Intelligence
Business Benefits
 New Business Models and New Revenue
Streams
 Transform Customer Service through
Connectivity
 Improved Customer Loyalty
 Lower Service Cost through predictive
diagnostics and proactive services
 Comprehensive Customer Self Service
 Predictive models by leveraging event data:
Quality, Warranty, Failure Modes, Usage
Patterns
Value: Enabling New Revenue Streams
Remote Service Delivery Platform

10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10
Oracle Remote Service Delivery Platform
Business Benefits
 New Business Models and New
Revenue Streams
 Transform Customer Service
through Connectivity
 Improved Customer Loyalty
 Lower Service Cost through
predictive diagnostics and proactive
services
 Comprehensive Customer Self
Service
 Predictive models by leveraging
event data: Quality, Warranty, Failure
Modes, Usage Patterns

11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11
Oracle Remote Service Delivery Platform
Technical Benefits
 Open event management platform
 Highly scalable – proven to scale to
millions of transactions per hour
 Flexible integration of events into
enterprise business processes and
systems
 Industry-standard data hub and data
model for remote data capture
 Integrated row-level, role-based
security, PCI compliance
 Integrated Advanced Analytics:
Analyze Petabytes of data using Big
Data technologies

12. ©2012 MASSTLC ALL RIGHTS RESERVED.
BigML Inc

13. ©2012 MASSTLC ALL RIGHTS RESERVED.
BigML Inc
Local Tools
licenseserver
license
server
server
license
server
API

14. ©2012 MASSTLC ALL RIGHTS RESERVED.
BigML Inc
Actionable
Insights
Data
✓Easy to use
✓Powerful
✓Cost Effective
What is BigML?

15. ©2012 MASSTLC ALL RIGHTS RESERVED.
BigML Inc
• Startups - Disrupting existing business
• Small/Mid - Can not invest in ML process
• Enterprise - Disrupting internal ML process
Who uses BigML?
• HR ranking job candidates: retention, best fit
• Prioritizing marketing / web leads
• Predicting mobile engagement
• Predicting customer churn
• Targeted marketing - what channel to use, etc
• Fraud detection
Examples