The document discusses a panel discussion on the new role of software in an Internet of Things (IoT) world. The panelists represent companies ThingWorx, Progress Software, and Axeda. They discuss how IoT is changing businesses and software requirements, and the need for software vendors to develop platforms and solutions to connect devices, capture and analyze data, and develop applications for managing and building services in the IoT. Challenges include meeting new requirements for simplified and low-cost development, integration, security, and analytics across networks of connected things.

1. ©2012 MASSTLC ALL RIGHTS RESERVED.
The New Role of Software in an
Internet of Things World
John Canosa
ThingWorx
a PTC Company
Jeff Kaplan
THINKstrategies
Colleen Smith
Progress Software
Bill Zujewski
Axeda

3. • Enables connectivity.
• Controls/secures
connections.
• Captures data.
• Analyzes data.
• Shares data.
• Provisions services.
• Etc., etc., etc.
Software Makes IoT Work:
Scanners, Systems & Solutions

4. Panelists
John Canosa, Chief Strategist for Connected Products,
ThingWorx, a PTC business
Colleen Smith, VP of SaaS, Progress Software
Bill Zujewski, CMO & EVP of Product Strategy, Axeda

5. Discussion Topics
 How IoT is changing our customers’ businesses?
 How is IoT changing our software businesses?
 What are the new software requirements in the IoT?
 How must SW vendors change to meet new IOT needs?
 What are the biggest SW challenges in the IoT?
 How is the market segmentation for SW changing?
 What is the taxonomy of new IoT SW opportunities?
 Real-world case study examples.

6. Enables Users to Develop and Run
M2M and Internet of Things Applications
10X Faster
The 1st Application Platform for the Connected World that…

7. 50B
2020
1B
2010
New Applications
Rapid Growth from 1B to 50B
Smart Connectable “Things
1T
2035
Sensors, Devices, Machines

8. 50B
2020
5M APPS
1B
2010
New Applications
50B Connectable Things will
Require 5M Unique Apps
1T
2035
Sensors, Devices, Machines
500M APP

9. The Network
Internet, Device Clouds & Mobile Networks
Fixed
Apps
General
Purpose
Dev.
Tools
APIs APIsAPIs
Past – APPs Built w/General Purpose Tools
Sensors,
Devices
&
Equip.
Comm.
Elements
Wireless Provisioning
 Complex
Programming
 Build Platform
Services on a
Project
 Difficult to
Maintain/Evolve
 High Risk, High
Cost
 Barrier to
Innovation
Result: 1st
M2M/IoT
Era Failed
Rigid Packaged
Applications
Fragile Custom
Applications

10. The Network
Sensors,
Devices &
Equip.
ThingWor
x Rapid
Applicatio
n
Dev.
Platform
 Simplified
Development
 Core M2M/IoT
Services Built-in
 Low Risk & Cost
 Simple Business
Integration
 Catalyzes
Innovation
Result:
Accelerating
Pace of
M2M/IoT
ThingWorx – Complete & Designed for Purpose
Cloud
Big Data
Social
Enterprise

11. ThingWorx Marketplace™ Magnifies Ecosystem
Power
• Ecosystem extends ThingWorx capabilities and enhances its competitive
advantage
• Accelerating M2M/IoT adoption through global sharing of IP
• Creating additional revenue streams for extensions, apps, etc

12. Progress
Turning ideas into business reality—fast
Colleen Smith
June 2014

13. Made to
SHARE
Rapid to
BUILD
Flexible to
MOVE
Demands of Modern Business Applications
Ecosystems of data working togetherSimple to develop, deploy,
manage
Unity of on-premise, cloud,
mobile

14. © 2014 Progress Software Corporation. All rights reserved.14

15. © 2014 Progress Software Corporation. All rights reserved.15
Why Progress?
 The next generation of application software development
• Best-in-class, purpose-built products/services
• Data integration, big data, mobility, data analytics
 Global support, local presence
 140,000 organizations and over 4 million users
 Software for any cloud, any platform, any mobile device, or any “thing”
 30-year track record of success
Customer and Partner value… Now

16. 16 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
Axeda Mission
Connect Things, Collect Data, Change Outcomes
Machine Cloud
Intelligently collect and organize
the world's machine and sensor data
making it easy to access and use
Reduce Failed
Customer Interactions
Connected
Product
Improve Threat
Detection
Connected
Security
Predict Insurance
Claim risk
Connected
Car
Optimize Radiation
Treatment Delivery
Connected
Health

17. 17 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
Axeda’s IoT Platform
Manage
Build
Connected Machine Management Apps
Web applications to remotely monitor, manage, track,
service and control wired and wireless intelligent devices
and assets.
IoT Application Enablement Platform
Cloud-based platform and tools to simplify the
development of apps. Includes data management, scripting
engine, web services and SDKs.
Connect
IoT Connectivity Middleware
Cloud-based connectivity and communication software to
connect devices and process, transform, organize, store
and transfer machine and sensor data

18. 18 © 2014 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL
IoT Value Curve
Unconnected
 Fight fires
 Limited product
feedback
 High cost of
service
Connected
 Remote access
as allowed
 Fragmented
information
 Reactive
response to
issues
Serviceable
 Remote access
as needed
 Some proactive
monitoring
 Service cost
avoidance
 Electronic
software
delivery
 Predictive
maintenance
 Monitor and
report on services
 View and analyze
product data
 Leverage usage
data for new
product
enhancements
Intelligent
Optimized
 Enterprise
integration
 Configuration
and warranty
management
 Pay-per-use
models/billing
integration
 Track and
locate
/inventory
management
Differentiated
 New revenue-
generating
capabilities
 Cloud-delivered,
customer
applications
 Replenishment
management
 Remotely
control products
 Compliance and
audit reporting
 Mobile
integration
 Cloud-to-cloud-
to-mobile
mashups
Level 2
Level 3
Level 4
Level 5
Level 6+
Level 1
CONNECT
MANAGE
BUILD
Integrate
Reinvent the
Product
Experience
Analyze
Service