1. // SOCIAL
MEDIA MANAGERS:
WHY YOU NEED ONE & HOW TO FIND ONE
MASTERMINDS

2. GROWING SOCIAL MEDIA SPEND
Will remain unchanged
5%
39%
Somewhat more resources
Substantially more resources
57%
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS

3. INVESTMENTS IN SOCIAL SPENDING
57%
48%
39%
38%
25%
16%
Hiring full-time
employees
Services
provided
by partners
Creating
more content
Media
buyers
14%
Consulting/other IT Systems/ Hiring contractors,
professional partnerships
freelancers,
services
or part-time
employees
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS

4. SOCIAL MEDIA MANAGER
MASTERMINDS

5. SOCIAL MEDIA MANAGERS
MASTERMINDS

6. JOB TITLES
• Community Director
• Community Manager
• Social Media Manager
• Social Media Strategist
• Engagement Manager
• Content Strategist
• Social Marketing Manager
• Conversation Manager
• Analytics Manager
• Integrated Media Manager
• Application Developer
MASTERMINDS

7. FUNCTIONS
Community Management – listen, respond and converse
Strategy – effectively integrate social into marketing plans
Content Development – create relevant and interesting content
Measurement – set and measure KPIs
MASTERMINDS

8. KNOW THE MEDIUMS
MASTERMINDS

9. KNOW THE PROPERTY MARKETING
STRATEGY & BRAND
MASTERMINDS

10. EXTENSIVE PROPERTY KNOWLEDGE
MASTERMINDS

11. CUSTOMER-SERVICE ORIENTED
MASTERMINDS

12. INTERACTIVE SKILLS
MASTERMINDS

13. CREATIVE
MASTERMINDS

14. PROACTIVE
MASTERMINDS

15. TIME
MASTERMINDS

16. LET’S TALK
Jeff LaFrance
Director of Marketing Events
FIREKEEPERS CASINO
Noah Besheer
Interactive Media Specialist
LUMIÈRE PLACE & RIVER CITY CASINOS
Andrea Janssen
Social Media Manager
MASTERMINDS
MASTERMINDS

17. // SOCIAL
MEDIA MANAGERS:
WHY YOU NEED ONE & HOW TO FIND ONE
MASTERMINDS