3. Facts about Judo
Jigoro
Judo (柔道 jūdō?, meaning "gentle way") is a modern martial art,
Kano, Founder of combat sport and Olympic sport created in 1882 by 22 year old
Judo (right). scholar, Jigoro Kano - http://en.wikipedia.org/wiki/Judo
• Judo is the most widely practiced martial art on earth with 13 million
participants in 111 countries. - Links - http://www.usjudo.org/funfacts.asp
• Judo is the second most-practiced sport worldwide, behind the most-
widely practiced sport of soccer.
• Judo is the safest contact sport for children under 13 (American College of
Sports Medicine).
• The US Government is one of the only countries that does not provide
funds for Olympians (Fortune Magazine June 2012)
4. About Nick
Ranked # 1 in the USA
Ranked # 12 in the World
2012 USA Olympic Judo
Team Member 73kg
*Will become the 1st
American to win Olympic
Gold in Judo
*When Nicky was 12 years old he convinced his parents Dominick and Joyce to let him
live with his Judo Coach, for two years.
5. Greatness is within
• Adopted as an infant from a Montenegro orphanage
• Began training in Karate & Judo at 5 years old
• At age 7, vowed to win a gold medal in Judo
• Youngest 73kg competitor in 2008 Olympic Trials
• May 12th 2012 qualified for the US Olympic Team
• At 23, Nick will attempt to become the 1st American to
win a Gold Medal in Judo
6. Team Delpopolo
Mind Body Spirit
Carlon Colker Carrie Chandler
Jason Morris
M.D. FACN Executive Admin &
Judo Coach
Sports doctor to Coaching
4x Olympian &
the worlds top 2005 Pan American
1992 Silver
athletes and Champion 52 kg
Medalist
celebrities
Batool Kazim M.D. Ingram PR Frank Shamrock
Sports Psychiatrist , a Publicist Mentor &
competitive athlete for
Sports Visionary
over 25 years, who
specializes in the marketing firm Brand Builder UFC,
mental aspect of sports for athletes WEC, Strikeforce
and performance
enhancement
7. Olympic Marketing
In 2011 when Nick convinced his
childhood idol Frank Shamrock to
manage him, The retired Legend of
combat sports set out an Olympic
Marketing Strategy to back the fellow
adoptee on his quest to Gold.
This includes traditional press releases
and a proven social media plan
including:
Live tweets with unique #hashtags
from events/Olympics with photos,
interviews product placement and a
docu-diary to the Gold Medal win on
youtube.com
Follow the Journey!
8. Olympic Schedule
Pre Olympic Appearances
June 9th Brazil Grand Slam
June 18th - New Jersey, USOC Olympic Ambassador
Jun 20-27th - “Texas Tour” Nick in Texas to give 3 different
Camps/Clinics at 3 different Dojo’s
July 12-14th - RAW Health Media weekend and fundraising dinner.
Pittsburgh TV and Radio shows including Pittsburgh's “Today
Show” - Fund Raiser Dinner expecting 2-300 people.
July 15-19th Boston Training Camp (TBD)
Olympic Schedule:
July 24th - Depart for Olympic Games
July 30th – Gold Medal Day!
9. Olympic Television
Historical Olympic Television Data
Vancouver 2010 Olympic Winter Games was broadcast on television in over 220 territories
The total television broadcast hours of Vancouver 2010 was almost double (+96%) the level
of coverage that was achieved by Torino 2006 and over three times (+206%) the level that
was enjoyed by Salt Lake City 2002 - * More and more television time!
37% of coverage (11,692 hours) was aired on free-to-air terrestrial channels
16% of confirmed television coverage (5,045 hours) was aired during prime viewing hours
(19:00-23:00)
Live coverage accounted for 44% (14,017 hours) of the total time – people are watching live!
*When Nick wins the Gold Medal his life-story will captivate the American media
Four billion people to watch the opening ceremony for the London 2012 Olympics
10. Olympic Dream Sponsorship
“I have been preparing for this moment for 18 years. Nothing will stop me”
11. Sponsorship Opportunities
Medal Count
Gold = 1
Silver = 2
Bronze = 3
• Gold Medal
Sponsor
• Logo – Full Lower back of
Competition Gi Jacket
• Silver Medal
• Sponsor mention in all media Sponsor
• Logo on website for 12 months • Logo on Competition GI
• Use of name and likeness for 12 Jacket
months • Logo on GI Pants
• Brand Featured in Social Media
Campaign
• Logo placement on website
for 6 months • Bronze Medal
– Live tweets, hastags and •
photos from the Olympics
Image release for 6 months Sponsor
• Brand Included in Social
– @brand @nickdelpopolo Media Campaign • Video thank you on
• 5 – Branded 30 second videos with • Silver Medal Appearance at website and social
product placement for Youtube.com Sponsor location after the
Olympics media
• *Gold Medal Appearance at Sponsor • 1 – Branded 30 second video • Signed poster from
location after the Olympics with product placement for
• And, the Bronze Medal youtube.com Nick
• And, the Bronze Medal
12. Sponsorship Costs *Total Sponsorship Goal is 23k
Gold Medal = 10k
Silver Medal = 5k
Bronze Medal = 1k
**Buy the complete Medal Package (Bronze, Silver and Gold) for 20k & become the
Official Sponsor to Nick Delpopolo for the 2012 Olympics
13. Contact Information
Ready to make the Olympic Dream come true!
With these three easy steps you can help Nick
win Gold:
1. Decide on your choice of Medals
2. Contact Frank Shamrock via email, phone or
fax for payment details OR visit
www.nickdelpopolo.com
3. Send logos and watch the Olympics Live on
NBC
That’s it, you are officially on Team Delpopolo!
Sponsors Manager:
Frank Shamrock
frank@frankshamrock.com Need to sponsor
Phone # 818.584.1417 Nicky right now!
Fax # 775.659.2151 Click the link…
Like PayPal? So do we!
14. More Fine Print
• Short on Cash? You can always volunteer your time or company
team for promotional events
• All sponsors, logos and media restrictions set forth by the Olympic
Committee will be respected
• Olympic Jacket is worn at all post Olympic Media Appearances
• Competition Jacket is worn in all IJF approved International
competitions, open works and group seminars
• We can not guarantee that Nick will win a Gold Medal in the 2012
Olympics
• We can not do this without you!