Financial service organizations can elevate their brand, better connect with customers and improve their microcontent to give it legs and have it shared online. This presentation provides a solid understanding of how those in the financial services sector can optimize their social media use.
7. Context Canadians online
Your clients are looking for you,
your products, and services online.
percentage of life insurance shoppers who used each channel for research:
39% 38% 24% 16%
online in-person mail phone
Source: Forrester Research 2009 (US/Canada)
8. brand affiliates are more likely
to spread word of mouth, refer friends, and make purchases
9. Context Canadians online
successful social media initiatives require that we
go where the people are...
image credit: Moriza
image: child of Atom
20. objectives: thought leadership, brand elevation
corporate social responsibility
social media for social good
philanthropy & public
service messages
55. optimizing Twitter streams
3 quick tips!
Curious about how
effective your branding is?
Check out which lists
Build some lists.
you're on. That's how
others see you.
60. what to count?
metrics
Site traffic
Click-thrus
Network growth
P2P conversation
Media mentions
Leads generated from
web promo code.
61. about the author
Sidneyeve Matrix, PhD.
Queen's National Scholar, Media. Queen's University
Online: MatrixMediaFX.com + SidneyeveMatrix.com
This research was funded by:
Thank you to Dr. Yolande Chan and to
Alexandra Macgregor for research assistance.
Contents of this presentation including images
have Creative Commons Attribution‐
Noncommercial‐Share Alike 3.0 Licenses.