Red Cross Disaster Academy Emergency Management 101

1. Emergency Management 101
Matt Ankley
Emergency Preparedness Program Manager,
Disneyland Resort
American Red Cross of Orange County
Disaster Preparedness
Academy
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Overview
• Today’s Emergency Manager
• Why Plan?
• The cooking approach to Emergency
Management
– Prep Work
– Ingredients / Recipe
– Putting it all together
• FREE Resources

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Our Group
• Non profits
• Small businesses
• Large businesses
• Government
• Many of us start the same way..

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• It is likely you:
– Were handed the responsibility …..
– Don’t have an abundance of time, money,
people, etc….
– Want to do a good job with this responsibility...
– Are struggling with finding resources

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Reasons Why to Plan
• “XX% of businesses that fail to
plan/prepare cease to be viable after
disasters”
• Strong organizational support can be an
employee retention factor
• Strong organizational support can be a
factor in awarding contracts for business
• Failure to plan can negatively impact your
image

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Reasons Why to Plan
• People assume things will return to normal
soon
It’s the right thing to do

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Emergency Management
Planning Excuses
• “the (insert responding agency) will take
care of me”
• “I’ll figure it out on the fly”
• “We don’t have enough (insert resource
here)”
• “It’s too complicated”
• “people at work don’t care…”
• “I don’t have help”

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The Good News….
• Be prepared for people to resist you (this
is a positive thing, really!)
• Help- its out there!
• Plagiarize!
• Your local Emergency Manager wants
your help
• Marathon Runner vs. Sprinter
• Your employees and clients want you to
succeed

10. The Cooking Analogy….
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12. THE PREP WORK
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Where to begin?
• Learn ICS, SEMS, and NIMS
– Incident Command System
– Standardized Emergency Management
System
– National Incident Management System
• Understand what are your Goals?
– Life Safety
– Protect the business / property / financial
interests

14. NIMS Incident Management
Incident
Command
System
Multi-Agency
Coordination
System (MACS)
Unified
Command (UC)
Public
Information
System
The management
system used to
direct all operations
at the incident
scene. The IC is
located at an
Incident Command
Post (ICP) at the
incident scene.
An activity or a
formal system used
to coordinate
resources and
support between
agencies or
Jurisdictions. MACs
are useful for
regional situations.
(MAC Groups are
normally composed
of Agency
Executives)
UC provides
guidelines to enable
agencies with
different legal,
geographic, and
functional
responsibilities to
coordinate, plan,
and interact
effectively.
Public Information
Systems will
establish protocols
for communicating
timely and accurate
information to the
public during a crisis
or emergency
situation.
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Field Response
• Teams of responders and their command
structure responsible for the “hands on,
boots on the ground” actions

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Emergency Operation Centers
• Teams and their command structures that
are responsible for:
– Providing assets to the field
– Creating overall situational awareness
– Attempt to develop strategies to get ahead of
the incident
– Provide high level policy decisions
– Track financial aspects
– May implement / guide Business Continuity

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19. THE INGREDIENTS / RECIPE
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The Emergency
Management Life Cycle
• Mitigation- to reduce, lessen, or decrease
• Preparedness- the state of having been
made ready for action
• Response- provision of assistance or
intervention during or immediately after a
disaster
• Recovery- get back to the original state
Mitigation
Preparedness
Recovery
Response

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Mitigation
Response
Preparedness
Recovery
•Planning / Plan Writing
•Training
•Drills and Exercises
•Evaluation

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Where to begin?
• Hazard Assessments
– Look beyond your physical layout
– Rank frequency vs. severity
– Consider
• Man Made Hazards- hazardous materials,
transportation corridors, airports, possible terrorism
targets, utility supply routes, etc.
• Natural Hazards- storms, flooding, extreme heat,
earthquakes, etc.
– Use this matrix to develop your priorities
Mitigation

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You are Here

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34. Natural Hazard Matrix
Hazard Severity Frequency Weighting Priority
Earthquake 5 4 9 2
Severe
Storms
(wind/rain)
3 3 6 4
Tornado 3 1 4 5
Man-Made Hazard Matrix
Hazard Severity Frequency Weighting Priority
Railway Issue
(HAZMAT)
2 2 4 6
Building Fire 5 4 9 1
Active
Shooter
5 2 7 3
Anytown Industries Hazard Matrix
Mitigation
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Where to begin?
• Once you understand your hazards, try to
mitigate their impacts on your operation
– Seismic equipment, better drainage, improved
fire sprinkler systems, building security
systems, etc.
– Utility / IT redundancies
– Back up equipment
• Rarely can you mitigate away the hazards
Mitigation

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• Strong preparedness efforts benefit your
organization by:
– Ultimately saving lives and reduce property
damage
– Streamline your response phase and make it
less chaotic
– Improve your chances of a successful
recovery and return to business
Preparedness

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• Preparedness efforts take the most time
as they are divided into the following
areas:
– Planning and plan writing
– Training / equipping
– Drills and exercises
– Evaluation
Preparedness

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Plan Writing
• Plans are a written reference on how you
will respond, under certain circumstances
– Overarching Emergency Management Plan
– Supporting “incident specific” annexes
– Goal specific
• Solicit help from your departments to
create buy in and ownership
• Avoid specific names / contact numbers
Use positions and titles instead
Preparedness

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Preparedness

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Preparedness

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Training
• Classroom / Computer Based Training
• Instill the knowledge first, and ensure
competency in the knowledge base
• Seek out gaps, and fill those gaps
• Make sure your training addresses the
scope of limitations of your response
Preparedness

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Drills and Exercises
• “the plan looked good on paper!?!?!”
– Discussions
– Table tops (directed or pressured)
– Drills
– Exercises
• Create an environment of trust
– Learning is key
– No fault situations
– “test the plans and the procedures, not the
people”
Preparedness

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47. Drill and Exercise Examples
• Building fire evacuation /
earthquake drills
• Location medical response
drills
• Equipment deployment drills
• Interagency coordination drills
• Business Continuity
• Sweat the small stuff!
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Preparedness

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Drills and Exercises
• Don’t conduct a drill or exercise “just
because”
– Must be objective driven (SMART Objectives)
– Take the all hazards approach
– Exercise all aspects of your response and
recovery
– Consider all aspects of the incident, try to
uncover what has not been addressed or is
unclear
Preparedness

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Evaluation
• Evaluate everything!
– Formal vs. informal evaluation
• Honesty in evaluation
• Lessons learned and improvements
should be incorporated into the written
plan revision
• When able, seek external evaluation for
an objective, impartial vantage point
Preparedness

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Response
• Something bad has happened- time to
enact your plan
– Don’t expect a textbook response
• Attempt to get ahead of the incident
• You set the pace of the response
• Remember- objectives based response
Response
Response
“EGBOK”

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Recovery Phase or
Business Continuity
• Also requires time and effort up front
• Think “normal business operations triage”
• Your organization may be ready to
function, but the community may still be
having difficulty
Recovery

52. PUTTING IT ALL TOGETHER
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Keys to Success
• Senior Executive support through to the
front line employee
• Build a culture
• Financial- what do you want to do/be after
the disaster?
• Learn to communicate on different levels
UNDER
CONSTRUCTION……. !

54. “Aside from safety, the
number one thing to manage
in an incident is
communication.”
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Where to Go Wrong
• Surprise drills / no notice drills
• Weak / no management support
• Accept sole responsibility for
your organization’s EMP
• Rely on the written plan
• The “Island Effect”
• Have your EMP become a static
process

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Resources
• American Red Cross -oc-redcross.org
• Ready OC -readyoc.org
• Ready.gov -ready.gov/business
• FEMA Emergency Management Institute
–training.fema.gov
• California Emergency Management
Agency (Cal EMA) -oes.ca.gov
• Business and Industry Council on
Emergency Planning and Preparedness –
BICEPP.org

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Thank You!
• http://linkedin.com/in/MattAnkley
– Presentation download
– Contact information