Major Accomplishments & Responsibilities
and IR Program Examples: IR Best Practices, IR 2.0, Social Media for IR (Twitter, StockTwits Examples), IR Website Examples
Nicola Mining Inc. Corporate Presentation April 2024
Matt Balfour Major Accomplishments Responsibilities and IR Program Examples - 27Dec11 – Slideshare
1. Major Accomplishments
& Responsibilities
and
IR Program Examples
IR Best Practices
IR 2.0
Social Media for IR
Twitter, StockTwits Examples
IR Website Examples
Matthew Balfour
Director, Investor Communications (NYSE:PRO)
27-Dec-11
1
2. Major Accomplishments & Responsibilities
Investor Relations
• IPO/Secondary – Managed process internally, major contributing author for
Prospectus Business Sections, major contributor/author of Roadshow PPT and
“Kickoff/Teach-in” PPT, managed coordination of and preparation for
roadshow meetings, lead evaluation of 3rd party vendors and rollout of new
systems/processes, authored responses to key SEC inquiries, developed NYSE
Magazine 1/2 add (included in IPO package)
• IR Company Overview Presentation – develop/enhance/distribute
• IR website – plan, develop with outside vendor (Thomson), and maintain
(continuous improvement by adding additional features/functionality,
leverage Social Media)
• Social Media – implement new outlets to broaden the reach of messaging and
improve understanding of “Our story and our Market” StockTwits/Twitter/IR
Website/Wikinvest pages (contributed to NYSE:PRO page and added PROS to
Enterprise Software “Article”)
• Investor Kits – develop, maintain fresh content, fulfill requests (snail mail and
electronic)
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3. Major Accomplishments & Responsibilities
Investor Relations
• Annual Report – planning/project management, development (balance
professional look with costs), manage design/creation (coordinate
printing/publishing and distribution, lead author of “wrapper” and CEO letter
contents), distribution support, continuous improvement/evolution
• 10-Q/K filings – lead author for business sections (company overview,
product science, competition, etc.)
• Earnings Results Press Release and Call – Lead author for prepared remarks
and CEO/CFO quote, manage review cycles with audit firm, IR firm, and BOD
Audit committee, distribute via Bizwire, PROS IR, and Corporate sites, submit
to NYSE, conference call prep (Press Release #s, confirm call details, post calls
with analysts, transcript redlined, etc.)
• IR Calendar – plan, manage, coordinate, and prepare support info for Analyst
Day, Investor Conferences, Analyst and Corporate Access firm roadshows and
on-site meetings
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4. Major Accomplishments & Responsibilities
Investor Relations
• Analyst Day – plan, coordinate, prepare presentations and technical
requirements (author CEO/CFO presentations and assist in development of
other PROS executives and customer presentations), Investor/analyst
attendee invitation and follow up [Garnered attendance and inclusion of PROS
in a non-covering analyst’s research report based on our Analyst Day event]
• Shareholder Meeting – plan, coordinate, prepared remarks
• Onsite and Virtual VIP Meetings – define procedures, moderate and/or lead
meetings for current/potential investors and analysts, Partners, Insurance
Underwriters, and Press/Media (host onsite or coordinate/moderate calls and
prep interviewees, refine/review interview transcripts prior to release
including Investor’s Business Daily and The Wall Street Transcript)
• All IR functions moved in house per cost cutting initiatives in 2008 (reduced
IR consultant firm expense by $7,000/month)
• R&E tax credit advocate letters to politicians
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5. Major Accomplishments & Responsibilities
Corporate Governance and Compliance
[Board of Director Support]
Board of Directors portal - created and managed internally with SharePoint, met need,
saved company ~$20,000/year in costs (additional savings in eliminating BOD quarterly
binder production and related shipping costs)
Ensure consistency of message for IR/CorpComm – review Marketing PRs, Collateral,
Presentations, mentoring new members and leadership of Marketing, Sales, and
Professional Services to ensure consistency of corporate message including financial
results and product, target market, and partner initiatives
Proxy – publishing/distribution support, investor solicitation/outreach, work to ensure
fair/accurate Proxy Firm “ratings/scores” work with 3rd parties to gather input and then
execute on best course of action to improve “CGQ scores”
Whistleblower systems – selection, implementation, oversee/audit systems quarterly,
provide quarterly reports to BOD
BOD updates/reports – IR Updates (Monthly/Quarterly), Internal Corporate
Governance Committee (Quarterly), and Shareholder/Analyst Updates (Quarterly)
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6. Major Accomplishments & Responsibilities
Corporate Governance and Compliance
[Board of Director Support]
Internal Corporate Governance Committee Member, author quarterly BOD
report: report findings from SEC/Proxy/etc. related continuing education
events, monitor proxy advisory firm ratings for PROS and
comparable/competitor companies, data validation and recommend changes
to policies to improve score/ratings (ISS/RiskMetrics “GRI Score” and Glass
Lewis, monitor financial reform impacts such as “Dodd Frank Bill” related to
proxy access, NYSE and SEC rulings/policy changes
Corporate Governance Continuing Education Events –
provide BOD with lists of events, attend and report back to management
and BOD on best practices/concerns
BOD Special Projects – Competitive/Pricing market overview
binder/presentations, IPO lessons learned and CEO succession planning
presentations, M&A Support (target identification, research and tracking), CEO
transition (distribution of PR and execute needed changes to IR/Corporate
websites and documentation)
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7. Major Accomplishments & Responsibilities
Corporate Communications and Marketing
Corporate Press Releases – plan, author, distribute via wire service,
advise/review Marketing releases for Legal/IR message compliance, PR
examples include: New BOD members/Executive Officers, key hires (CEO
Transition, Chief Sales/Marketing Officers, SVP/VPs), Major Event
Announcements (NYSE bell ringing, Corporate Partnership Announcements)
Internal Training – plan development and content creation for corporate
messaging training for client facing employees and senior executives,
certification testing (Corporate Messaging, Pricing Software, Gartner vendor
rating, Industry Analyst Reports, and Price Advantage Book Exams)
Competitive/market intelligence program – develop program, monitor,
analyze and disseminate
Manage media/press inquiries – coordinate, coach/prep participants
Collateral/Presentations – author content for Corporate, Sales, and Marketing
RFP/RFIs – Partner, Vendor, and Industry Analyst response contributing author
Research – Target market geographic research and analysis
7
8. IR Program Examples
IR Best Practices
IR 2.0
Social Media for IR
Twitter, StockTwits Examples
IR Website Examples
8
16. IR Social Media Benefits
• Extend Reach of IR Message,
Event Notifications
• Leverage Marketing and
PR Releases
• Extend Reach of Earnings PRs
• Distribute Messages to
where investors are
[Yahoo!Finance, CNN Money,
Reuters, Bing Finance, and
TheStreet.com]
16
17. Extending Reach with Social Media
• Use and awareness
of effectiveness
growing
• Financial Press,
IR Consultants,
IR Service Providers
• Practitioners are
championing use
17
IR’s Forgotten AudienceOctober 10, 2011 by Rob | Tagged under: investor relations, investors, iro, groupon6 While there are those that continue to want to hang Andrew Mason in effigy for the twists and turns relating to Groupon's proposed IPO, I think he deserves some credit for not overlooking IR's forgotten audience - the employees. It's been my experience that - more often than not - senior management teams are so focused on their large institutional holders that they completely lose sight of the loyal shareholders right under their noses. Among other things, these employee-owners can represent an important voting block each proxy season and, thus, should hear from management directly throughout the year on financial performance, strategic accomplishments and "... all the stuff that one would want to look good..." Of course, the communications to this constituency needs to be consistent with all other public disclosures to investors and in accordance with Reg. FD. But it should not be left to chance or assumed word will trickle down. Certainly employee-owners have a unique purview on their part of the company's operations, but they likely know less about the entire business and its strategy than you think. They - like all investors - need to have the dots connected for them and the metrics examined regularly.Have you talked with your employee-owners lately?This article has 6 comments. Join the conversationThe ConversationTom Newberry on October 10, 2011Great point Rob. I found this particularly true for growing mid-size companies. Matthew Balfour on October 21, 2011Great article, totally agree at PROS we strive to keep our employee base as informed as our Analysts/Investors. Robert Berick on October 22, 2011Matthew - that’s great to hear. Any tips you’d be willing to share as to how to achieve that goal? Matthew Balfour on October 28, 2011Absolutely Rob. At a high level, we keep it simple. There is no need to create on-off new slide deck, reports, etc… We send a calendar invite to all of our Senior Leadership and Managers to sit in a large conference room to listen live to our Earnings/Special Announcement Conference Calls with the Street. For remote folks they can call in to the conference call line as any other Investor/Analyst does. Post Call/Event we send an internal only email to All Employees spelling out key messages, Revenue/earnings performance, and headlines from Analyst and Press be it traditional and non-traditional. Non being publications/websites such as Seeking Alpha who in my opinion provides a great service to the investment community as they truly have no bias at all and the community of investors and experts authoring commentary is fabulous. Hope this helps and I look forward to more great posts from you and the team in the future.Matt BalfourDirector, Investor CommunicationsPROS Holdings, Inc. (NYSE:PRO) Rob Berick on October 28, 2011Thanks, Matt. Really appreciate your giving us some insight into the “Pro” playbook.
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