1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Matthew Rogero

2. Apple
Apple own themselves, it is an American
Multinational corporation. It was founded by three
people. Steve Jobs, Steve Wozniak and Ronald
Wayne. They specialize in computer hardware,
computer software. Apple make so much profit
because they are one company. They don’t share
their income with any other company. They main
selling products are iPhone, iPad, iMac etc.

3. Who owns Apple?
The owners of Apple are Steve Jobs, Steve Wozniak
and Ronald Wayne. It was established in April 1,
1976 in Cupertino, California.

4. How is it organized?
The company is vertically integrated company.
Here is a table to explain it.

5. Competitors
 In recent years, it could be argued that most PC manufacturers were rivals to
Apple, like Dell, Alienware, Gateway etc. but of course you can also factor in
Microsoft as a rival to their Operating System (OS X/XP).
 But in recent years they have branched out considerably, into online media
(iTunes, Mobile Me, iPhone) so you can factor in Napster and other legal music
download sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike.
 Also, they rival in the server markets with HP, Sun, SGI and IBM with regards to
High Performance Computing, Web serving, Centralised storage (which also
brings further rivals like Brocade and Sanrad).
 There's also networking, the Airport lines now rival Cisco, Net gear and alike.
 So, they now have a very diverse range of products, and there are many rivals
that are fighting with Apple in those markets.

6. Customers
 Apple appeals to both male and females.
With there products being very simple to
use everyone would appeal to their
products.
 ‘A survey of 24,000 people over the age of 18 in the U.S. from October
to December found Mac owners tend to be younger, too, according to
consumer data provider BIGinsight.com. Over 41% of Mac owners were
34 years old or younger, compared with 32% for wireless laptop users
and 23% for desktop owners, the study found’.

7. Controversy
 TOI Tech
Here's a controversy Apple could have very much done without.
Apple Maps, the company's home-grown map application
developed to take on Google Maps in iOS devices, is facing
scathing criticism from users for geopgraphical errors and
missing information. While several users have taken to social
media to express their discontent, rivals Nokia and Motorola
have the seized the Apple Maps app fiasco as an opportunity to
tout about their location services.
However, this is not the first time that controversy is dogging an
Apple device launch. The most valuable company in the world
has seen its share of issues marring its product launches.
Here are some of the major gaffes by Apple.

8. Bibliography
 Find at least 6 sources of your info -
don’t use wikipedia
 Place the list in this order
 Surname, first name, title of book,
website, date, place it was published,
who it was published by