The document discusses SAS's use and engagement with social media. It summarizes the results of a survey of 686 SAS respondents on their social media usage, finding that LinkedIn and Facebook were most popular and that usage was primarily personal. It then discusses specific opportunities for SAS engagement on social platforms like LinkedIn, blogs, YouTube, and Facebook to connect with user groups like GHSUG.

1. SAS and Social Media:
What’s In It for Me?!?!
Matt Malczewski, Communities Manager, SAS
Canada
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2. What is Social Media?
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3. SHOW
OF
HANDS
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4. SAS Social Media Engagement Survey
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5. Overall Results
 686 respondents (16% response rate)
 Spread across all geographies
 LinkedIn, Facebook most popular
 Most usage is at home (56%) not at work
 Clear desire to keep public/private separate
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6. Overall Results: Golden Horseshoe
 7% of all respondents from Golden Horseshoe
 55% using SM (LinkedIn) for professional networking
 SAS and Social Media
 52% search for Education-related items
 55% for user group meetings/discussion groups/assets
 Even split between LinkedIn/Facebook for usage (social v
professional?)
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7. And now…. the gifts! Thank-you, GHSUG!
David Borth
Jim Burkhardt
Bill Droogendyk
Martha Fabri
Barry Hong
Ron Kaine
Mark Morreale
Kristen Palmer
Leonardo Perdomo
Martin Pomaranski
Sueheir Saddik
Denis Semwogerere
Leslie Urquhart
Debbie Weisensee
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8. SAS Brings It All Together
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9. LinkedIn
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10. LinkedIn: GHSUG
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11. Blogs
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12. Blogs: Non-Corporate
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13. Blogs: Non-Corporate
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14. Blogs: Non-Corporate
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15. YouTube
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16. YouTube: SAS Canada Users Group Playlist
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17. Facebook: GHSUG
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18. Twitter
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19. DIVE
RIGHT
IN!
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20. Matt Malczewski, Communities Manager
Email: matt.malczewski@sas.com
Twitter: @Malchew (www.twitter.com/Malchew)
LinkedIn: Matt Malczewski
Blog: Musings from An Outlier: the SAS Users Blog
YouTube: SASSoftware Channel
THANK YOU!
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