My presentation on Local SEO, Link Building etc. at the East Valley Business Round Table event.

1. Is finding your business online like this?

2. What Good Is The Tool, If You
Don’t Know How To Use It?
Fail to plan, plan to fail.

3. “…the use of specialized Internet search engines that
allow users to submit geographically constrained
searches against a structured database of local
business listings.” – wikipedia.org
Local SEO

4. “Over 20% of searches contain some kind or reference to
locality…”
– SEOmoz.com

5. Local Results are now blended with Organic

6. Keyword Research
http://adwords.google.com/select/KeywordToolExternal
tools.seobook.com/keyword-tools/seobook/
www.keyworddiscovery.com/search.html
www.wordstream.com/keywords
Google Suggest

7. Which phrases are you targeting on your website?
Where to put those phrases?
Title Tags
Meta Descriptions
Page Names
Friendly URLs
Internal Links
Categories
Content

8. Descriptions
Friendly URLs:
http://www.yourdomain.com/?=p3455_64ne.php
vs.
http://www.yourdomain.com/restaurants-in-tempe
Title Tag

9. Link Building - Content Creation - Viral

10. Think Outside The Box.

11. Need Proof?

12. Google Local
Yahoo Local
Bing Local
Yelp
Citysearch
Urbanspoon
AngiesList
Merchant Circle
SuperPages
Insider Pages
Kudzu
Hotfrog
Trip Advisor
Judysbook
IYP
Build Citations

13. •Picked up by “other” Local Directories
•Mentioned on HyperLocal Sites
•Opportunities to be listed on Coupon Sites
•Local Events Websites
•Chamber of Commerce
•Local Bloggers
•Local Image Video Search Opportunities
•Local News Perhaps?
•Social Media mentions (tweets, foursquare checkins)
Local Citations/Benefits

14. Why a slide dedicated to Yelp?

15. Now Go OUTRANK Your Competition!

16. Matt Siltala
Dream Systems Media, President & Founder
DreamSystemsMedia.com