The winning team presentation as part of the IPA Summer School(presented with Matilda Wilding Coulson and Lucy McLaren).

1. IPA Summer School Presentation September 2010

8. THE BIG IDEA:

9. SOLUTION:

11. MICROSITE WIN YOURS! Answer the trivia questions below for your chance to win a free Countryman, customised to your personal style. It’s that simple. Hang on, lads, I've got a great idea is a quote from what iconic film CLICK TO ANSWER

12. Raising awareness of car and competition 100k Imp 5,000 Inv 300k Imp 15000 Inv 200k Imp 10000 Inv 200k Imp 10k Inv 100k Imp 5000 Inv 100k Imp 10k Inv TOTAL INVOLVED:100,000 c.20,000 completed all clues

13. FACEBOOK

14. EMAIL

16. THE TIMES ‘ Hang on lads, I’ve got a great idea.’ Who said this and in which film? Enter your answer at www.miniquest.com for your chance to win A MINI Countryman, customised to your personal style. At MINI, we think we have a pretty great idea too. The MINI Countryman, whilst retaining MINI’s infamous go-kart handling and iconic styling, has more space (with a whopping 350l luggage capacity). We’re sure you’ll agree, it’s a great idea.

17. FACEBOOK AD

18. BANNER ADS

19. Mr Bean LIVE FEED

20. COSTINGS Activity Cost Email £10,000 Secondary Prizes £15,000 DM – (fulfilment) £30,000 Microsite SEO £50,000 £10,000 Banner Ads £40,000 The Times £40,000 Rowan Atkinson cost £8,000 Total £213,000 (£10,000 contingency)

21. POOL OF LEADS Convert Engage Fulfilment Banner ads Website MINI Quest DM Email