My presentation from the "New School of SEO" event held at the E-Web Marketing offices 30-05-2012. Covers content best practices, authorship demonstrations as well as how to setup the authorship markup with a Google+ account.

1. Content and Authorship
30-05-2012 | @MatthewForzan

2. Benefits of Quality Content
• SEO
• Adds Freshness
• Adds Relevance
• Authoritative
• Improved engagement
• Increased traffic
• Link-magnet
• Social-spread

3. Content Types

4. Content Structure
• Headings & Sub-Headings
• Author Info
• Time/Date Stamp
• Text Formatting
• Media Elements
• Relative Links (Internal and
External)
• Easy Navigation

5. Ongoing Discussion

6. Ongoing Discussion
• Allow for comments to be added to your
content
• Allow for users to interact socially with
your page via social media

7. Social Media Discussion

9. Content Strategy: Hire a Writer

10. Content Strategy: Outsource It!

11. Content Strategy: Utilise Your
Team!

12. Page Strategy: Be a Resource!
VS

13. Authorship

14. Authorship
• NOTE* Google+ Required!
• Connecting authors to their content
• Connect readers to authors
• Potential solution to the ol’ “duplicate
content” issue

16. Benefits
• Stand out from the crowd
• Increase CTR (click-through-rate) and therefore
traffic
• What increases CTRs?
– Credibility
– Relevancy
– Trust
– Placement
– Authorship

17. Implementation – Part 1
Your Website

18. Implementation – Part 1
• Add some code to your website
• Link to your Google+ account
• Add rel=“author” on the link to your
Google+ account

21. Code
<a
href="https://plus.google.com/10
0444082801433837344"
rel="author">Matthew</a>
Replace red text with your G+ ID and my name
with your name!

22. Implementation – Part 2
Your Google+ Account

25. Create the relationship

26. Let it Cook! (~2weeks)

28. Summary
• Create and share great content
• Own content with authorship markup
• Gain the trust of readers
• Become an authority in your industry
• Win!

29. Questions?