Matthew Holt's slides from his talk at the CaBIG annual conference Sept 12, 2010

1. Health 2.0,
the Universe &
Everything
Matthew Holt
Co-founder, Health 2.0 &
Founder/Author, The Health Care Blog

2. Source:
Globescan/BBC/Reuters 2006

3. What’s he going to talk about?*
Web 2.0
Health 2.0—The Present
• Search, Communities & Tools
Health 2.0—What’s Next *A relatively good faith
effort will be made to stick
to this agenda but no
• Data utility layers & unplatforms guarantees will be given
that I’ll actually stick to it,
especially if I can find a
marketing guru in the
Health Care audience who can make
me as famous or as rich as
the guy who lives 4 doors
The Universe, Everything down from me and started
YouTube

4. What the hell is Web 2.0?

6. Web 2.0 Ecosystem

7. Services, not packaged software

8. Data sources that get richer as
more people use them

9. Trusting users as co-developers

10. Harnessing collective intelligence

11. The Long Tail
Picture by Hay Kranen

12. Leveraging the long tail through
customer self-service

13. Software above the level of a
single device

14. Lightweight user interfaces

15. Easy Development Platforms

18. What
is ?

19. Americans’ on the Internet for Health
Pew: Percentage of Internet Users and Adults Who Have Looked Online for
Information About a Specific Disease or Medical Problem, 2002-2008
Source: Social Life of Health Information, Pew 19
Internet & American Life Project, June 2009;

20. ―...Social software and lightweight tools that promote collaboration between...
stakeholders‖
- Matthew Holt and Jane Sarasohn-Kahn
―... all the constituents focus on health value…improving safety, efficiency
and quality of healthcare‖
- Scott Shreeve
"health 2.0 is participatory healthcare... we the patients can be effective
partners in healthcare.‖
- Ted Eytan

21. What is “Health 2.0”
Matthew Holt’s best guess at the constituent parts
• Personalized search that looks into the long tail, and
cares about the user experience
• Communities that capture the accumulated
knowledge of patients and caregivers – and explain it to
the world
• Intelligent tools for content delivery -- and transactions
• Better integration of data with content
And not just a maybe….
Technologies fusing as patients increasingly guide their
own care

22. Health 2.0: User-Generated Healthcare
Content Social
Networks
Search
Tools
Transaction
Data

23. SEARCH:
Gets deeper and more personalized
• Presentation
• Deep Search
• Real Time
• Answers

25. SEARCH:
Presentation

29. SEARCH:
Deep Search

31. SEARCH:
RealTime

33. SEARCH: Answers.
one example is
Matching, Rating & Recommendation
Doctors Hospitals, Procedures Clinical Trials

34. COMMUNITIES:
Providing support, answering questions,
aggregating data & tracking outcomes

43. Search & Online Communities
+

44. TOOLS:
Unlocking databases with
new interfaces and analytics

45. Emergence of Consumer-Focused Tools
1. Personalized
2. Analytical
3. Supporting
Decisions
4. Enabling
Transactions

53. A Continuum of Health 2.0?
User-generated Users connect to Partnerships to Data drives
health care providers reform delivery decisions and
discovery

54. Health 2.0:
What’s coming next?
• Integration of the three constituent parts (search,
communities, tools—all mash up)
• The data utility layer allows easy inclusion of same
data between different services (liquidity)
 (You may have heard of HealthVault, Google Health)
• Greater diversity in data types
• The emergence of new “unplatforms”

55. On top of the data utility layer

56. Unplatforms
• For Applications
• Over Channels
• Intermingling of Applications
• Integration of Data

57. Unplatforms for applications

58. Unplatforms over channels

59. Intermingling of applications sharing
Unplatforms

60. Integration of data across Unplatforms

62. A Continuum of Health 2.0?
User-generated Users connect to Partnerships to Data drives
health care providers reform delivery decisions and
discovery

63. Health 2.0: User-Generated Healthcare
Content Social
Search Networks
Data Utility Layer
Tools
Transaction
Data