2.  Why sports sponsorship?
 Definition of sports sponsorship
 Advantages and reasons
- For the sponsor
- For the performer
- For the sport
 Disadvantages
- For the sponsor
- For the performer
- For the sport

3.  Sports events
- Olympic Games
- World Cup soccer
 Different kinds of sports sponsorship
- Sports events & sports leagues
- Sports club
- Individual athlete
- Sports accomodation

4.  Advicesto be successful
 Our own opinion

5.  Interested
 Marketing
 Sportsmen
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

6. •Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

7.  For the sponsor
 For the performer
 For the sport
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

8.  Sales
 Brand reputation
 Brand image
 Success
 Contact
 Target group
 Motivate
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

9.  Free clothes/equipment
 Focus on practicing
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

10.  Financial support
 Grow
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

11.  For the sponsor
 For the performer
 For the sport
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

12.  Team or sportsman
performces/behave
badly
 Scandal
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

13.  Tied into a contract (
clothes, events,…)
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

14.  Black money
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

15.  Olympic Games
 World cup soccer
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

16.  4 years
 Sponsored by
McDonalds,
Acer,
Samsung
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

18.  Sponsorship of a
sports event or
sports leagues
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

19.  Sponsorship of a
sports club
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

20.  Sponsorship of an
individual athlete

22.  Sponsorship of a
sports
accommodation
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

23.  A long term
 Potential
 Positive in media
•Why sports sponsorship?
 Same image
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion

24.  Upgrade brand
reputation
 Improve brand image
 Reach a bunch of people
 Build up long-term
relationships
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful

25. Matthias Coppens
Frederik Dejonghe
Thibault Verschaeve