Social Media Marketing Systems

1. www.indypendance.com
www.MaureenMcBride.com

2. By Show of hands on
a scale of 1 to 10
(1) being neanderthal
(10) being wizard
Raise your hand
to indicate your level
of expertise in using
computer technology.

3. Marketing
All Public Communications
Branding
Evokes Feelings
Advertising
Media Driven Outreach

5. Small Business Owners
Can Spend
Between
$12,000
and
$150,000
Annually on Marketing

6. I know half the
money I spend on
advertising is
wasted, but I can
never find out which
half.
John (Nelson) Wanamaker
(July 11, 1838 – December 12,
1922) was a much respected
and admired United State
merchant, religious leader, civic
and political figure, considered
the father of modern advertising

7. Creativity, Art & Persuasion
manipulative - skillful in influencing or controlling others to your own advantage;
"the early manipulative techniques of a three-year-old child"

8. Create Desire & Fulfill Expectations
“Push”
Monologue

9. How is Social Media Marketing Different?
The Old Way The New Way
One Way Interactive

10. Word of Mouth
Create Desire & Fulfill is now and has always
Expectations been the strongest way
to build your brand.
Social Media is a product of
Web 2.0
Web 2.0 is Word of Mouth
on Digital Steroids.
People don’t
trust advertising.

11. Social Media
Marketing?

12. Researchers say that
a little bit of gossip is
healthy. It's what
keeps the culture
going, greasing the
social machinery.
“It’s a social skill, not
a character flaw,” says
Frank McAndrew a
professor of
psychology at Knox
College in Galesburg,
Ill. “It’s only when
you don’t do it well
that you get into
trouble.”

13. The Digital Water Cooler
Geographically Unlimited

14. Backyard bar-b-que with friends and neighbors
Now! Right now, personal and professional
Fastest growing social networking site on the web
Secret to success: Easy! Easy! Easy!

16. Facebook Fan Page

17. SEO
Build interest
Desktop client

18. Annual Company Party Black Tie Required
Professional presence
Good for job searches
Takes itself seriously
Makes me crazy

20. I Don’t Have the Time!
No Time
Out of Time
Who has The Time
Running Out of Time
Busy
Too Busy
Who Has The Time?

21. Complete
Social Media
Marketing Package

22. SEO Search engine optimization, the use of various techniques to improve a web
site's ranking in the search engines and thus attract more visitors

23. somebody@email.com
The email address is one of your single most
cost effective marketing assets.

24. According to research
conducted by the Direct
Marketing Association, email
marketing generated an ROI of
Email $43.62 for every dollar spent
Marketing on it in 2009. The expected
Service figure for 2010 is $42.08. As
such, it outperforms all the
Avoid other direct marketing
Spam channels examined.
Blacklist

26. Complete
Social Media Package
Package

27. IF Only I had been born
100 years later!
I’d have a Wordpress
Site with Goolge
Analytics and Seo Plugins
Behind My Site
And I would KNOW
Where my advertising
dollar was working for
me. Dang!
Half My Advertsing Money Wasted?
No Longer True

28. Www.yourname.com
Home Base
Plugins & Widgets
Facebook
Twitter
Email newsletter signup

29. I Don’t Have the Time!
No Time
Out of Time
Who has The Time
Running Out of Time
Busy
Too Busy
Who Has The Time?

30. One Picture.
One Paragraph. Plugins & Widgets
Facebook
Once a week. Twitter
Linkedin
Published Email newsletter signup
Five Places
Automagically
This post is all about the
meeting we had last week
after the conference in
Vegas. We learned a ton.
Unfortunatley because
what happens in Vegas stays
in Vegas we already forgot
everything we learned.
Good thing the trip was
tax deductable.

31. Domain Name
www.whateverisavailble.com
Essential Part of Your Branding
Domain Name Servers
Great big computer centers
where your website
“lives”

32. Cpanel Server Side

37. Social Media Dr. Stan
Marketing Packages Discount
• Facebook Fan Page $149.00…… $99
• Wordpress Basic $499.00…… $449
• Wordpress Deluxe $1,099.00… $ 999
“Who You Know” Discount Good 2/20/2010 Only

38. Social Media Instant
Online
Marketing Packages Discounts
• Facebook Fan Page $149.00…… $89
• Wordpress Basic $499.00…… $405
• Wordpress Deluxe $1,099.00… $ 899
Instant Online Discounts Good Until 2/22/2010 Only