Borne from the hate of bad activations we add value by strategically engineering creative solutions to make brands live and breath in the real world...
Deliver turn-key brand activation solutions to the ICC (Cricket World Cup 2011, ICC Champions Trophy, ICC World T20) as well as to the BCCI (DLF IPL and Champions League)
Conceptualised and ran two of the highest rated fan experiences at the FIFA World Cup for MTN at MonteCasino and V&A Waterfront.
Ran the FIFA Mascot programme for 18 months pre and during the World Cup.
Manage and stage the SA Cricket Awards, and associated live broadcast as well as the SAB Sports Media and SAB Environmentalist of the Year awards.
Retail based activation clients include Samsung, FNB, PayPal, Nestle and Standard Bank
Specialties
Integrated creative strategy.
Brand Activation
Sports Marketing.
Sponsorship Strategy and Activation.
Event Activation and Management.
2. Maverick is a 100% South African borne and bred,
activation innovator.
Started 13 years ago, Maverick has grown from a single
person operation into a turn-key solutions driven, multi
faceted provider of activation solutions.
We work in every space, around the country, around the
continent, and around the world.
Welcome to our playground!
4. Maverick is an award winning partner to your brand.
We are a certified level 3 BB-BBE contributor
employing 40 staff between JHB and CT offices and
have a strong skills development programme in
place.
We are strategically aligned to add value to an
existing above the line campaign, or assist in
developing a below the line strategy, from scratch.
Our teams are conversant in most areas of traditional
eventing, brand activation, launches, branding,
sponsorship activation, exhibits and retail displays.
5. Maverick stages over 100 events annually..from pharmaceutical
product launches, to live broadcast awards dinners.
6. Maverick creates ALL concepts, designs and visuals, including
Audio Visual in-house usings a team of skilled designers.
7. Maverick has 3
companies within the Maverick
group. A diverse offering • Brand Activations
with a singular mindset. • Events
To develop and deliver • Launches
outstanding activations • Conferences
that exceed • Sponsorships
expectations. • Exhibitions
• Sampling
Alternative Branding Co Chaos Theory
• Source, Import, and Distribute • Source, Import and activate
branding equipment and other products specifically to the event
solutions . and activation industry.
• Digital PhotoBooths
• Roll Up Banners
• Scent Marketing
• Point-of-Sale
• Mobile Phone technology
• Outdoor Branding • Augmented Reality
• Major event branding plan • Touch Screen technology
implementation • Promotors
• FlashMobs
8. Maverick holds the record for the single largest Fireworks and
Pyro display, ever staged, on the African continent.
9. We use a multi disciplinary 3D approach to all activation strategies
balancing creative execution derived from strategic objectives and
our hands on execution expertise.
Idea
Execution Strategy
10. Maverick creates, develops and manages in-house team building and
sales incentives for various clients, including Tiger Wheel & Tyre.
11. The World is a small place – and Maverick operated
globally for key brands in and around the sponsorship
space.
Maverick has, through innovation in the sponsorship
space, been instrumental in the global re-invention of
cricket, through the format evolution ideas surrounding
Twenty20 cricket for all South African sponsors.
In addition Maverick staged all activations surrounding
the 2009 Indian Premier League (IPL), 2010 Champions
League.
Maverick is currently contracted by the ICC to run all of
its stadium environments, globally at both the ICC
Cricket World Cup, and the ICC World Twenty20
tournaments.
12. Maverick is responsible for conceptualising most of the ideas used
around the world in global Twenty20 cricket activations.
13. Maverick believes people, are people – and should
be treated as such.
Activations may be based in boardrooms, but they
live in the real world, in real time, touching real
people.
We understand the boardroom brief, but believe in
the reality of the environment, and the dynamic
opportunities this creates.
14. 0 – 9 Year Activities Area
•
BHP be erected on bottom field.
Inflatable cube marquee to
BILLITON
• Size of marquee 30 x 15
• A crew of 20 individuals qualified and/or trained in working with
younger children JHB Community manager will attend to
overseen by 1 senior Event
the safety and planning of the days activities.
4TH DECEMBER 2007
• All children to be signed in by an adult.
• An arm band with parents contact number will be
attached onto each child. The child will not be
allowed out the demarcated area on any condition.
Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD
Maverick constantly investigates new activation trends and technology
such as inflatable venues, like this turn-key project for NIKE.
17. Our wholly owned branding division, The
Alternative Branding Company, imports,
distributes and prints branding solutions for a
wide range of disciplines.
We are unique in that we use all of the
equipment we store, and install – so we only
use optimum value solutions that combine
Rand Value with Brand Value.
We store, maintain and install branding for a
variety of clients including Liberty Life and
Tiger Wheel and Tyre.
We also plan, manage, maintain and install the
entire branding portfolio for major events such
as Momentum 94,7 Cycle Challenge and 702
Walk the Talk.
22. Our sister company CHAOS THEORY, housed
within the Maverick Head office in Jozi is a
development partner who stays abreast of
global technology trends in the eventing and
activation space.
Key product ranges and services include
• Touch Screen Technology and
Interfaces
• Digital PhotoBooths
• Scent Marketing
• Mobile Phone Technology for activation
purposes
• Promotors and Promotions
• FlashMobs
• Industrial Theatre
23. 0 - 9 Year Games
BHP BILLITON
JHB Community Event
4TH DECEMBER 2007
Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD
Touch Screen Kiosks at NIKE JOZI RUNS event.
24. 0 - 9 Year Games
BHP BILLITON
JHB Community Event
4TH DECEMBER 2007
Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD
FlashMobs in Morphsuits for Samsung.
26. What Next?
We believe life is too short for bad activations!
Call us – or drop us a mail and we will call you!
That’s how we roll!
Andrew Ross – Joint MD
andrew@mavericksa.co.za
+27 (0) 83 400 9031
Martin Swart – Business Development Manager
martin.swart@mavericksa.co.za
+27 (0) 83 645 0355
www.mavericksa.co.za