Jason Swenk, digital-preneur shares his 12 strategies for digital marketing agency success, the same strategies that helped him sell his own agency in 2012.

1. 12 Surefire Strategies that can get
your Digital Agency "UNSTUCK"
and more PROFITABLE.

2. !
@jswenk
Tweet me using #AgencyPlaybook
!
Facebook.com/JasonSwenk
“Like” my page and Comment
Tell me why you joined today…

3. @jswenk

4. @jswenk
+
Founded
&
Sold

5. 0
3000000
6000000
9000000
12000000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Over Million
Over $500k

6. You might be thinking…
“This could never happen to me”

7. First website
was $500

9. But then I realized I had to do things in a
particular order to grow to the next level.
0
3000000
6000000
9000000
12000000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Over Million
Over $500k

10. This webinar is for you if…
• You’re agency is stuck
• You’re starting an agency
• Your income looks like a ride at Six Flags
• You feel like you are on a hamster wheel
• You want to take your agency to the next level

11. Growing your agency isn’t just
about increasing your prices &
getting bigger clients.
!
It’s about being more profitable

12. “As I am sure many marketers can relate,
we were spending so much time
focusing on our clients that I was
missing out on opportunities for
improving and growing my own
company. !
!
Jason has helped me focus on my
business and help me implement
strategies to improve our internal
operations, sales cycle, and much more.”
Max Prokell, Venta Marketing

13. Here’s what you’re going to
learn today…
1. 12 lessons I learned in building my agency
2. How an agency can get unstuck
3. How you can start a successful agency
4. How you can mirror my agency’s success and
avoid my failure.

14. over the past 15 years

15. 1. Where are you going?

16. Have clarity and a crystal
clear path that you can share
with your company.

18. Imagine saying…

19. 2. Who do you serve?

20. Specializing is the key
Common fear - “I don’t want to
scare anybody away?”

21. QUESTION?!
How can you relate to your audience
and show them you can help them
overcome their biggest challenges

23. 3. Have an outbound sales
strategy

24. Solve a challenge is the easiest
way to get the 1st meeting

25. 4. Produce valuable content
that helps your audiences

26. Education is KEY
3% active
open
not yet
unconscious
neverx
CROWED
67%
7%
30%
30%
30%

27. 5. Capture and nurture leads

28. 1. Learn from me
2. Buy from me
3. Hire me
What you want them to do

29. 6. Eliminate the Profit Leaks

30. 1. Scope Creep
2. Under Billing
3. Under Scoping
Profit Leaks

31. 7. Convert the business that
indicated interest

32. 8. Streamline the
delivery process

33. 9. Build strategic partners

34. 10.Automation

35. 11. Operation process
& structure

36. 12. Invest into the agency

37. @jswenk

38. How you can mirror and
grow your own profitable
agency?

39. The Digital Agency Playbook

40. Here’s what will happen…
1. You’ll become an authority in your market.
2. Get your ideal client calling you.
3. Speed up the sales process.
4. Charge what you are really worth.
5. Eliminate most of your scope creep.
6. Streamline your delivery for more profit.
7. Learn how to take on more work with limited resources.
8. Create a business that makes you money when your not
working your butt off.
9. Create processes and system where most is automated.
10.Get all of my agency documents I used to manage the
business on an operation side. From the operating
agreements, to how we setup our bonus plans, etc…
11.Discover who and when you should hire.
12.How to attract the top talent and not pay the top dollar.

41. “We were running 1.5
months behind in accounts
receivable before getting
the playbook. Since the
cash flow worksheets
Jason provided we are now
running current and no
longer have to utilize our
credit line to fund payroll..”
Alex Membrillo, Cardinal Web Solutions

42. Here’s everything that you’ll get…
1. Clarity
2. Specialize
3. Attack
4. Attract
5. Nurture
6. Profit
7. Convert
8. Deliver
9. Partner
10. Automate
11. Operate
12. Lead
Coaching

43. Here’s everything that you’ll get…
1. Agency proposal template
2. Project plan document
3. Change order document
4. All the project approval
documents
5. New project checklist
6. Design team checklist
7. Creative brief template
8. Agency pro forma
spreadsheet
9. Pre-call preparation
!
and much more…
Done for you Resources

44. “I used Jason’s closing
strategies” and have closed
two retainers in a week!
Now, I just have to figure out
how to hire to manage the
workload!”
!
Krista Sherkey, Streamline6

46. First 5 people get a
FREE 30 minute
coaching call

47. You may be thinking…
• I’m just getting started
• I don’t have the money for this
• I’m to busy
• This isn’t the right time
• I don’t trust myself to do the work

48. Total value: $24,000

49. Price of resources: $2,000

50. Limited Time!
!
FREE TEST DRIVE!
!
1. $99/month for 12 months
2. One time $999
http://jasonswenk.com/cmb/

51. • If you buy and it’s not worth
it, cancel before the 14 days.
• Your card is not charged
until the 14th day at midnight
No RISK!
http://jasonswenk.com/cmb/

52. FREE 14 Day Trial
http://jasonswenk.com/cmb/
jason@jasonswenk.com
$99/month