Inbound marketing agencies can't always do a website project for their clients. But when visit to lead conversion rates are low, something needs to be done. A website optimization project is a strategic deliverable that tells your clients exactly how to organize the pages on their site to match the buyer's journey, and gives a detailed overview of the role that each page will play in the buyer's process for making a purchase.
5. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
16. www.contentmarketingblueprint.com
Why are we doing this?
If users don’t find the content they want, they will go
somewhere else.
Your website needs to lead a user down the buying
process in order to make a sale.
Let me help you get more out of your website.
20. www.contentmarketingblueprint.com
Home Programs Campus Life Admissions Blog
Residential
life
Food
services
Academics How to apply
Financial aid
Schedule a
call
Awareness Consideration Decision
• Programs
overview
• Why choose an all
boys school
• Virtual Tour • Admissions
Event
• Schedule a call
with
admissions
Converting visitors to admissions leads with
valuable offers. (must fill out a quick form to
access)
Health
center
Arts
Athletics
Library…
Calendar
A plan that reflects the evaluation process
21. www.contentmarketingblueprint.com
Purpose Map
Detailed plan for each page of the website
Who is this page for?
What does this page need to accomplish (objective)
How will the page accomplish the objective? (brand messaging)
What do we want the user to do next? (action)
What might stand in the way of the user taking the next step? (pushbacks)
How will we address that pushback? (Secondary Action)
Additional direction for content/design team.