Enviar búsqueda
Cargar
Localised EVP Attracts Talent in China
•
1 recomendación
•
795 vistas
Título mejorado por IA
Maximum Nederland
Seguir
Localise Bristol-Myers Squibb’s global EVP for the Greater China region
Leer menos
Leer más
Reclutamiento y RR. HH.
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 11
Descargar ahora
Descargar para leer sin conexión
Recomendados
Pursue Excellence - Boehringer Ingelheim
Pursue Excellence - Boehringer Ingelheim
Maximum Nederland
Personal profile
Personal profile
Greeshma Thampi
Early Bird's Profile-2
Early Bird's Profile-2
Early Bird Agency
Assignment on qubee
Assignment on qubee
mehedi hasan
Success Breeds Success - Jebsen
Success Breeds Success - Jebsen
Maximum Nederland
Monisha Resume
Monisha Resume
Monisha Antony
Life in Boehringer Ingelheim
Life in Boehringer Ingelheim
Maximum Nederland
Top media agencies in Chennai
Top media agencies in Chennai
lemuriya
Recomendados
Pursue Excellence - Boehringer Ingelheim
Pursue Excellence - Boehringer Ingelheim
Maximum Nederland
Personal profile
Personal profile
Greeshma Thampi
Early Bird's Profile-2
Early Bird's Profile-2
Early Bird Agency
Assignment on qubee
Assignment on qubee
mehedi hasan
Success Breeds Success - Jebsen
Success Breeds Success - Jebsen
Maximum Nederland
Monisha Resume
Monisha Resume
Monisha Antony
Life in Boehringer Ingelheim
Life in Boehringer Ingelheim
Maximum Nederland
Top media agencies in Chennai
Top media agencies in Chennai
lemuriya
Advertising Project
Advertising Project
dharmendra Prajapati
Salamon george Resume
Salamon george Resume
Solomon George
Strategic Presentation
Strategic Presentation
Ranjeet Kumar
Unit 2 d1 distinction
Unit 2 d1 distinction
alpermertekci
How to validate your product idea, creating value for customers
How to validate your product idea, creating value for customers
Smitha Hemmigae
MangoRain Company Profile and Case Study
MangoRain Company Profile and Case Study
Udom Sar
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
iNFINITY brandcom
A Better You - Baidu
A Better You - Baidu
Maximum Nederland
A Tool to Make Life Easier - Bristol-Myers Squibb
A Tool to Make Life Easier - Bristol-Myers Squibb
Maximum Nederland
We secure your future - Xian Janssen Pharmaceutical Ltd
We secure your future - Xian Janssen Pharmaceutical Ltd
Maximum Nederland
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
think moto GmbH
Win Your Career - BMS
Win Your Career - BMS
Maximum Nederland
Let us guide your career - Deloitte
Let us guide your career - Deloitte
Maximum Nederland
One for All - Schaeffler
One for All - Schaeffler
Maximum Nederland
Jwt Presentation
Jwt Presentation
Holostik India Ltd.
39solutions services
39solutions services
39solutions
Your Best Start - Deloitte Green Dot
Your Best Start - Deloitte Green Dot
Maximum Nederland
39 solutions services
39 solutions services
Sandeep Sharma
Do as the Chinese do - Starbucks
Do as the Chinese do - Starbucks
Maximum Nederland
Opple Lighting Report - A Case of Mumbai Region
Opple Lighting Report - A Case of Mumbai Region
Ayush Bhatnagar
Good Enough to Eat - Yum!
Good Enough to Eat - Yum!
Maximum Nederland
One Day at Unilever - Unilever
One Day at Unilever - Unilever
Maximum Nederland
Más contenido relacionado
La actualidad más candente
Advertising Project
Advertising Project
dharmendra Prajapati
Salamon george Resume
Salamon george Resume
Solomon George
Strategic Presentation
Strategic Presentation
Ranjeet Kumar
Unit 2 d1 distinction
Unit 2 d1 distinction
alpermertekci
How to validate your product idea, creating value for customers
How to validate your product idea, creating value for customers
Smitha Hemmigae
MangoRain Company Profile and Case Study
MangoRain Company Profile and Case Study
Udom Sar
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
iNFINITY brandcom
La actualidad más candente
(7)
Advertising Project
Advertising Project
Salamon george Resume
Salamon george Resume
Strategic Presentation
Strategic Presentation
Unit 2 d1 distinction
Unit 2 d1 distinction
How to validate your product idea, creating value for customers
How to validate your product idea, creating value for customers
MangoRain Company Profile and Case Study
MangoRain Company Profile and Case Study
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
Infinity brandcom - Outdoor Advertising, BTL, Ambient Media
Similar a Localised EVP Attracts Talent in China
A Better You - Baidu
A Better You - Baidu
Maximum Nederland
A Tool to Make Life Easier - Bristol-Myers Squibb
A Tool to Make Life Easier - Bristol-Myers Squibb
Maximum Nederland
We secure your future - Xian Janssen Pharmaceutical Ltd
We secure your future - Xian Janssen Pharmaceutical Ltd
Maximum Nederland
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
think moto GmbH
Win Your Career - BMS
Win Your Career - BMS
Maximum Nederland
Let us guide your career - Deloitte
Let us guide your career - Deloitte
Maximum Nederland
One for All - Schaeffler
One for All - Schaeffler
Maximum Nederland
Jwt Presentation
Jwt Presentation
Holostik India Ltd.
39solutions services
39solutions services
39solutions
Your Best Start - Deloitte Green Dot
Your Best Start - Deloitte Green Dot
Maximum Nederland
39 solutions services
39 solutions services
Sandeep Sharma
Do as the Chinese do - Starbucks
Do as the Chinese do - Starbucks
Maximum Nederland
Opple Lighting Report - A Case of Mumbai Region
Opple Lighting Report - A Case of Mumbai Region
Ayush Bhatnagar
Good Enough to Eat - Yum!
Good Enough to Eat - Yum!
Maximum Nederland
One Day at Unilever - Unilever
One Day at Unilever - Unilever
Maximum Nederland
BUS PLAN 2
BUS PLAN 2
King Gil Reyes
SAP
SAP
Olivia Guillum Scott
(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf
(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf
Mai Hong Ngoc
Ng Soo Chien Resume
Ng Soo Chien Resume
Soo Chien Ng
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency
Similar a Localised EVP Attracts Talent in China
(20)
A Better You - Baidu
A Better You - Baidu
A Tool to Make Life Easier - Bristol-Myers Squibb
A Tool to Make Life Easier - Bristol-Myers Squibb
We secure your future - Xian Janssen Pharmaceutical Ltd
We secure your future - Xian Janssen Pharmaceutical Ltd
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Win Your Career - BMS
Win Your Career - BMS
Let us guide your career - Deloitte
Let us guide your career - Deloitte
One for All - Schaeffler
One for All - Schaeffler
Jwt Presentation
Jwt Presentation
39solutions services
39solutions services
Your Best Start - Deloitte Green Dot
Your Best Start - Deloitte Green Dot
39 solutions services
39 solutions services
Do as the Chinese do - Starbucks
Do as the Chinese do - Starbucks
Opple Lighting Report - A Case of Mumbai Region
Opple Lighting Report - A Case of Mumbai Region
Good Enough to Eat - Yum!
Good Enough to Eat - Yum!
One Day at Unilever - Unilever
One Day at Unilever - Unilever
BUS PLAN 2
BUS PLAN 2
SAP
SAP
(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf
(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf
Ng Soo Chien Resume
Ng Soo Chien Resume
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service Portfolio
Más de Maximum Nederland
2015 Social Recruitment Management Benchmarking Survey
2015 Social Recruitment Management Benchmarking Survey
Maximum Nederland
2014 社交招聘管理基准调查
2014 社交招聘管理基准调查
Maximum Nederland
Luxury Career Journey - Porsche China Career Mini Site
Luxury Career Journey - Porsche China Career Mini Site
Maximum Nederland
I Am Porsche - Porsche China Testimonial Videos
I Am Porsche - Porsche China Testimonial Videos
Maximum Nederland
Global Message, Local Meaning - BMS EVP Localisation
Global Message, Local Meaning - BMS EVP Localisation
Maximum Nederland
A tool to make life easier bms onboarding v3-jy140730
A tool to make life easier bms onboarding v3-jy140730
Maximum Nederland
Never Stop Growing - Novartis Manual Design
Never Stop Growing - Novartis Manual Design
Maximum Nederland
Good enough to eat yum!brands-career website v3cz140627
Good enough to eat yum!brands-career website v3cz140627
Maximum Nederland
Win your career bms internal-v2nq140624
Win your career bms internal-v2nq140624
Maximum Nederland
We Secure Your Future - Xian Janssen EVP
We Secure Your Future - Xian Janssen EVP
Maximum Nederland
The best start deloitte dancev2nq140604
The best start deloitte dancev2nq140604
Maximum Nederland
Pursue Excellence - BI EVP Development
Pursue Excellence - BI EVP Development
Maximum Nederland
One for all schaeffler toolkitv2nq140624
One for all schaeffler toolkitv2nq140624
Maximum Nederland
One day at unilever unilever-virtual experience-v2nq140623
One day at unilever unilever-virtual experience-v2nq140623
Maximum Nederland
One Day at Baidu - Baidu Virtual-tour
One Day at Baidu - Baidu Virtual-tour
Maximum Nederland
Making Hiring More Inclusive - Deloitte Match
Making Hiring More Inclusive - Deloitte Match
Maximum Nederland
Made with Users in Mind - McDonald's
Made with Users in Mind - McDonald's
Maximum Nederland
Life in Boehringer Ingelheim - BI Virtual-tour
Life in Boehringer Ingelheim - BI Virtual-tour
Maximum Nederland
Find Your Fit - Deloitte
Find Your Fit - Deloitte
Maximum Nederland
Do As the Chinese Do - Starbucks
Do As the Chinese Do - Starbucks
Maximum Nederland
Más de Maximum Nederland
(20)
2015 Social Recruitment Management Benchmarking Survey
2015 Social Recruitment Management Benchmarking Survey
2014 社交招聘管理基准调查
2014 社交招聘管理基准调查
Luxury Career Journey - Porsche China Career Mini Site
Luxury Career Journey - Porsche China Career Mini Site
I Am Porsche - Porsche China Testimonial Videos
I Am Porsche - Porsche China Testimonial Videos
Global Message, Local Meaning - BMS EVP Localisation
Global Message, Local Meaning - BMS EVP Localisation
A tool to make life easier bms onboarding v3-jy140730
A tool to make life easier bms onboarding v3-jy140730
Never Stop Growing - Novartis Manual Design
Never Stop Growing - Novartis Manual Design
Good enough to eat yum!brands-career website v3cz140627
Good enough to eat yum!brands-career website v3cz140627
Win your career bms internal-v2nq140624
Win your career bms internal-v2nq140624
We Secure Your Future - Xian Janssen EVP
We Secure Your Future - Xian Janssen EVP
The best start deloitte dancev2nq140604
The best start deloitte dancev2nq140604
Pursue Excellence - BI EVP Development
Pursue Excellence - BI EVP Development
One for all schaeffler toolkitv2nq140624
One for all schaeffler toolkitv2nq140624
One day at unilever unilever-virtual experience-v2nq140623
One day at unilever unilever-virtual experience-v2nq140623
One Day at Baidu - Baidu Virtual-tour
One Day at Baidu - Baidu Virtual-tour
Making Hiring More Inclusive - Deloitte Match
Making Hiring More Inclusive - Deloitte Match
Made with Users in Mind - McDonald's
Made with Users in Mind - McDonald's
Life in Boehringer Ingelheim - BI Virtual-tour
Life in Boehringer Ingelheim - BI Virtual-tour
Find Your Fit - Deloitte
Find Your Fit - Deloitte
Do As the Chinese Do - Starbucks
Do As the Chinese Do - Starbucks
Último
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook | May 2, 2024
ClearedJobs.Net
VIP Russian Call Girls in Indore Komal 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Komal 💚😋 9256729539 🚀 Indore Escorts
aditipandeya
How Leading Companies Deliver Value with People Analytics
How Leading Companies Deliver Value with People Analytics
David Green
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resources
mnavarrete3
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
hyt3577
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
Delhi Call girls
Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislation
PayScale, Inc.
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
parisharma5056
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socialization
Rishik53
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplace
Davide Donghi
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership Management
Boundless HQ
Último
(11)
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook | May 2, 2024
VIP Russian Call Girls in Indore Komal 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Komal 💚😋 9256729539 🚀 Indore Escorts
How Leading Companies Deliver Value with People Analytics
How Leading Companies Deliver Value with People Analytics
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resources
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislation
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socialization
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplace
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership Management
Localised EVP Attracts Talent in China
1.
1© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved CASE STUDY A localised EVP to attract talent in Greater China. Client Bristol-Myers Squibb " Region China " Date 2013/2014 Keywords Applicant Tracking Career Sites Employer Brand Management GLOBAL MESSAGE LOCAL MEANING
2.
2© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved BACKGROUND Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. Their global employer value proposition (EVP) is well-known worldwide apart from Greater China.
3.
3© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved BRIEF Localise BMS’s global EVP for the Greater China region
4.
4© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved SOLUTION BMS’ Global EVP “Leading from the Front” was expressed using a theme called “Leading Lights”. Our job was to reinterpret that theme and make it applicable to the Greater China Market. Maximum identified the most effective messages for the target audience and adapted the art direction to fit. Photography now used forced perspective and “broken” depth of field effect to create metaphorical visuals. The distant lights represented career goals and ambitions, which the viewer was reaching out for through first person photography. In addition to the advertising concepts, Maximum also build a careers site, with rich media and a custom integrated applicant tracking system.
5.
5© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved http://careers.bms.com.cn
6.
6© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved SOLUTION BMS’ Global EVP “Leading from the Front” was expressed using a theme called “Leading Lights”. Our job was to reinterpret that theme and make it applicable to the Greater China Market. Maximum identified the most effective messages for the target audience and adapted the art direction to fit. Photography now used forced perspective and “boken” depth of field effect to create metaphorical visuals. The distant lights represented career goals and ambitions, which the viewer was reaching out for through first person photography. In addition to the advertising concepts, Maximum also build a careers site, with rich media and a custom integrated applicant tracking system.
7.
7© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved DETAILS http://careers.bms.com.cn Maximum took the EVP and developed a campaign, including employer branding concepts and careers website, which were both aligned with the global EVP and relevant and resonant to the local market. The campaign included a careers website, videos and print ads.
8.
8© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved DETAILS Each business unit had an overview which was presented by the head of that unit.
9.
9© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved MODERN A modern design layout within the pharmaceutical industry. REAL A video where employees gave their own answers within scripts. EXPLAINING A leader of each business unit explains in an interview “Why join me?” TALENT POOL Build a talent pool with The BioPharma Talent Club by sharing BioPharma news, facts and tests. INNOVATION Automatically parse information for CV’s into the application form. GAMIFICATION Find 3 lights to become member of The BioPharma Talent Club.
10.
10© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved For more information, talk to me. Emile MacGillavry Managing Director! ! ! T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
11.
11© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.
Descargar ahora