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1!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved!
NEVER
STOP
GROWING

案例分析
HR和招聘经理的雇佣⾏行
为⼿手册
客户
诺华
地区
中国
⽇日期
2009
关键词
概念的发展
项⽬目管理
内容管理
平⾯面设计
2!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved!
背景
诺华是中国第六⼤大、世界第⼗十⼤大制药公司。他们刚创⽴立了
⼀一个新的雇主价值主张,为了吸引更多⼈人才。
3!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved!
任务和挑战
传递诺华新的雇主价值主张,帮助招聘经理、HR经理和招
聘⼈人员去理解它,并以此吸引有潜⼒力的⼈人才。
4!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved!
解决⽅方案
马克西姆为诺华的四个职能部门——市场部、媒体部、销
售部和辅助部门分别做了⼀一本双语招聘⼿手册。

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