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1. Common Search Engine Optimization
(SEO) Mistakes
(SEO) Mistakes

2. Complicated Process
Complicated Process
• Search Engine Optimization (SEO) is
Search Engine Optimization (SEO) is
a complicated process by which
techniques are employed to
techniques are employed to
increase the page rank of a given
website. As many good SEO tactics
website As many good SEO tactics
as there are, there are at least as
many that should be avoided.
many that should be avoided

3. Do Not .
Do Not .
• Do not use long or complicated uniform
resource locators (URL). Search bots give
resource locators (URL) Search bots give
preference to URLs that are concise and easy
to understand. Use your most important
to understand. Use your most important
keyword in the URL if possible. Do not embed
special characters in your URL, as many search
special characters in your URL, as many search
bots will not include such websites in their
indices.

4. Do Not ..
Do Not ..
• Do not use splash pages as an introduction to
your website. Users don t like them, as they
your website Users don't like them as they
are often slow to load and temporarily
prevent access to your website. Furthermore,
prevent access to your website. Furthermore,
since splash pages usually contain very little
content, search bots will assign a low page
content, search bots will assign a low page
rank to such sites.

5. Do Not …
Do Not …
• Don't forget to take full advantage of the title
tag. Include your most important keywords or
tag Include your most important keywords or
keyword phrases if possible. This will make
your keywords more accessible to the all
your keywords more accessible to the all‐
important search bots.

6. Keyword Density
Keyword Density
• Keyword density should not be under or
y y
overdone. Density should be approximately 5%
‐ 8% as a general rule of thumb. More than
that would be classified as keyword stuffing.
that would be classified as keyword stuffing
Less than that would be missing an opportunity
to present your keywords to the search bots.
Also, pay particular attention when selecting
your keywords. You must think like the
y g y
customer who is trying to find your website.
What search terms would the customer use?
All too often the wrong, or at least inferior,
keywords are used.
keywords are used

7. Do Not ….
Do Not ….
• Do not attempt to keyword‐stuff your site by
using hidden text. This will be detected by
using hidden text This will be detected by
search bots and will negatively affect your
page rank. This should definitely be avoided.
page rank. This should definitely be avoided.

8. Do Not …..
Do Not …..
• Do not use duplicate content to make your
website seem more extensive than it really is.
website seem more extensive than it really is
This, too, will be detected and result in a
negative impact on your page rank. All content
negative impact on your page rank. All content
on your website should be original and should
not be duplicated on multiple pages, multiple
not be duplicated on multiple pages, multiple
domains or multiple sub domains.

9. What to Avoid !
What to Avoid !
• Avoid implementing outbound links to sites
with a low page rank. Also, only provide
with a low page rank Also only provide
outbound links to sites that contain content
that is original and relevant. Doing otherwise
that is original and relevant. Doing otherwise
can and will drop your page rank appreciably.

10. Benifits !
Benifits !
• By avoiding the many pitfalls of SEO work, you
y g yp ,y
can spare your website from being ranked
poorly. Most of these traps are easy to navigate
around provided sufficient attention is paid to
around provided sufficient attention is paid to
them. If you follow the aforementioned tips,
your page rank will most certainly improve.

11. For Assistance !
For Assistance !
• Search Engine Optimization (SEO) can be a
complicated process for expert SEO
complicated process ‐ for expert SEO
assistance, please see www.maximumhit.com
or
nitin@maximumhit.com