2. Google had established its supremacy amongst the ranks
of search engines being the most preferred and most
popular search engine on the web. I remember the
instance when the son of a friend of mine refused to
accept the information we gave him about Christmas, until
he was convinced that the content had indeed been pulled
off Google. In 2000, as Google won the race over the
other search engine it was also involved in creating a
program that would catapult its position as a viable
advertising medium and generate more revenue. The
initial advertising model that Google had developed was
primarily for the use of big companies however, it later
also developed the Google Adwords program which offers
beneficial results to all companies, big and small.
3.
4. With Google Adwords, you choose which keywords you
choose to advertise and hence when your ad is displayed
on the search page it will display what you feel is your
most relevant content. This way you are guaranteed a
click if your domain name or the content appears relevant
to the user. It is PPC advertising which means that you
only pay if the user clicks on your domain name and hence
visits your site. Adwords also makes sure that your ad
stays at its position on the search engine page because the
program Discounter reduces the price you pay per click to
one above your competitor which also means that you are
not required to constantly check on the position of your
advert, Google Adwords does that for you.
5. Another plus point for Google Adwords over others is that
Google Adwords maintains the position of your ad
through not only Pay Per Click but also Click Through Rate,
this is essentially important because this way even the
small fish have the chance to stay alive. The company
with the bigger bank balance does not win hands down;
each company must strive to stay at the top. If your
content is good, and your CTR is good then you can keep
your place on the search results page easily.