From Boomers & Xers to Generations Y & Z
Consumerography: A snapshot of today's key consumers
Macro customer segments
The power of brand in a fragmented market
Understanding Niche: An analysis of micro segments
Emerging drivers of consumer behaviour
Innovative research methods for the new generations
Global generations, world consumers
17. Meme key elements are:
Creativity: content
Community: sharing
Currency: now issues
Comedy: fun driven
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39. Big data
Game playing research
In-situ research
Online focus groups
Online surveys
App-based research
Mystery shopping Observational studies
Geo-tag links
Focus groups Observational research Social research
Tablet interviews
Phone interviews Taste testing Ethnography
Co-creation groups
Mall intercept Customer satisfaction Online forum/
Community forums
Data analysis Polling surveys discussion boards
Audience response
Pen & paper surveys Audience ratings CATI Generational research
Video diaries