1. i
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
Prepared For:
Prof. Dr. M AlimullahMiyan, PhD
Vice-Chancellor
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Sector 10, Uttara Model Town
Dhaka 1230, Bangladesh.
Prepared By:
Md. Habib- Ul- Hasan
Program# MBA
IUBAT- International University of Business Agriculture and Technology

2. ii
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
Prof. Dr. M AlimullahMiyan, PhD
Vice-Chancellor
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Sector 10, Uttara Model Town
Dhaka 1230, Bangladesh.
Letter of Transmittal
Dear Sir,
This is a great opportunity for me to submit this proposal on the topic of “Problems and
Prospects of Industrial Potato in Bangladesh”. I have made this report by the Global Agro
Resources Incorporation. I have prepared this report as partial fulfillment of the course BUS
490. I have tried my level best to prepare this report to the required standard. It was certainly a
great opportunity for me to work on this paper to actualize my theoretical knowledge in the
practical arena.
I express my heart full gratitude to you to go through this report and make your valuable
comments. It would be very kind of you, if you please evaluate my performance regarding this
proposal.
Thank you
Sincerely Yours,
-----------------------------------
Md. Habib- Ul- Hasan
ID# 10304017
Program# MBA

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
Student Declaration
I am declaring that, this report on the topic of “Problems and Prospects of Industrial Potato in
Bangladesh” has only been prepared for the partial fulfillment of the course requirement of
“Practicum.” It has not been prepared for any other purposes.
Md. Habib- Ul- Hasan
____________________________

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
Acknowledgements
First and foremost I would like to express my thanks to my adviser Kazi Khaled Shams Chisty,
Faculty, College of Business administration, IUBAT- International University of Business
Agriculture and Technology. He has helped me a lot throughout the entire study period by giving
me his precious time and directed me properly with proper guideline to efficiently conduct the
study. I am also grateful to him for his useful guidance, positive analysis and encouragement
during the preparation of this study.
I would like to express my gratitude to Mr. Tanvir H DeWan, Course Coordinator College of
Business Administration at IUBAT for his support and guideline which has enabled me to
prepare such a report.
I am grateful to Mr. Md. Belayet Hossain CEO, of Global Agro Resources Incorporation for his
useful guidance, cooperation and encouragement during the preparation of this study.
I express my sincere gratitude to my caring parents for guiding me all through my life, including
that for my research project. I am very grateful to Mr. Md. Foysal Mahedi (Manager, HR &
Admin of Global Agro Resources Incorporation) and other colleagues, who encouraged me
enormously.
Finally, all extol and commendation should go to almighty ALLAH the most merciful who
enabled me in completing this work soundly and orderly.

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
Table of Content
Topic Page No.
Title Fly
Letter of Transmittal II
Student Declaration III
Acknowledgements IV
Table of Contents V
List of table X
List of figure XI
Executive Summary XII
Chapter One 1-5
1.0 Global Agro Resources Incorporation 2
1.1 Over years we are specialized in the following aspects: 2
1.2 Our Vision 2
1.3 Our Mission 3
1.4 Company History: 3
1.5 Core Strategies 4
1.6 Management Team: 4
1.7 Major Competitors 5
Chapter Two 6-9
2.0 Organizational Over view 7
2.1 Organizational Structure 7
2.2 Recent performance 7
2.2.1 Product wise: 7
2.2.2 Financial Condition at last year: 8
2.2.3 Exchange rate impact 9
Chapter Three 10-16
3.0 Company Profile 11-13
3.1 Emergence of Global Agro Resources Incorporation 13
3.2 Product mix 13
3.3 Product category wise Performance of the company 13-16
3.4 Logo of the company 16
Chapter Four 17-29
4.1 Sales & Marketing 18
4.1.1 Structure of the department 18
4.1.2 Major function of the department 18
4.1.3 Major responsibility of the key personnel 19
4.1.4 Observation 19
4.2 Finance & Accounts 19
4.2.1 Structure of the department 20
4.2.2 Major function of the department 20

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
4.2.3 Major responsibility of the key personnel 20
4.2.4 Observation 21
4.3 Human Resource Department 21
4.3.1 Structure of the HR & Administration department 21
4.3.2 Major function of the HR & Admin department 22
4.3.3 Major responsibility of the HR & Admin key personnel 22
4.3.4 Observation 22
4.4 Procurement Department 23
4.4.1 Structure of the Procurement department 23
4.4.2 Major function of the Procurement department 24
4.4.3 Major responsibility of the Procurement key personnel 25
4.4.4 Observation 26
4.5 Laboratory Department 26
4.5.1 Structure of the Laboratory department 27
4.5.2 Major function of the Laboratory department 27-28
4.5.3 Major responsibility of the Laboratory key personnel 28
4.5.4 List of equipment’s 29
4.5.5 Medicine to be used 29
4.5.4 Observation 29
Chapter Five 30-40
5.0 Brand Profile 31
5.1 Industrial Potatoes 31-32
5.2 Global Product- Product Integration 32-38
5.2 Product Upgrade 38
5.2.1 Vision 38
5.2.2 Mission 38
5.3 Market Background 39
5.3.1 The Market 39
5.4 Product & packaging Evaluation 39
5.4.1. Product Evaluation 39
5.4.2 Packaging Evaluation 39
5.5 Advertising / Positioning Evaluation 40
5.5.1 Advertising Media 40
5.6 Potato Brand Footprint 40
5.6.1 Values 40
5.6.1.2 Integrity 40
Chapter Six 41- 46
6.0 Product Profile 42
6.0.1 About Potato 42
6.0.2 Potato Sizes 42
6.1 Uses 42
6.2 Global Agro Resources Incorporations claims: 43
6.2.1 Buyer claims 43
6.2.2 Schedule claims 43
6.3 Feature & Benefits 43-45
6.4.1 Values of Market share 45

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
6.4 Market Share 45
6.4.2 Reason to increase market share 45
6.5 Major Product market of the World 46
Chapter Seven 47- 52
7.0 Conceptual Frame work 48
7.1 The Topic Define 48
7.2 Theoretical Review of Marketing Mix 48-49
7.3 Analyzing the present marketing mix of the Global Agro Resources Incorporation 50
7.3.1 Definition of Product 50
7.3.2 Definition of Price 51
7.3.3 Definition of place 51
7.3.4 Definition of Promotion 51
7.4 Identifying the factors for Enhancing customer Attraction 52
Chapter Eight 53 -59
8.0 Origin of the report 54
8.1 Report Preview 55
8.2 Objective of the report 55-56
8.3 Methodology 56
8.3.1 Population Definition 57
8.3.2 Research Design 57
8.3.2.1 Sample Frame 57
8.3.2.2 Data Sources 57
8.3.2.2.1 Primary Sources 57
8.3.2.2.2 Secondary Sources 57
8.3.2.2 Data collection procedure and instruments 58
8.3.2.3 Data Analysis 58
8.4 Rational of the Study 58
8.5 Scope of the study 58-59
8.6 limitation of the Study 59
Chapter Nine 60 -68
9.0 Hypothesis Findings 61-68
Chapter Ten 69-73
10.0 Findings 70
10.1 Recommendation 71
10.3 Conclusion 72
10.4 Bibliography 73
Questionnaire 74

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
List of Table
Topic Page No.
Balance Sheet of Global Resource Incorporation 8
Company Profile 11
Company Profile 12
Global Agro Pricing 33
Product Costing for exporting 37-38
Hypothesis Findings 61

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
List of Figure
Topic Page No.
Major Competitor 5
Organizational Structure 7
Product category wise Performance of the company 13-16
Logo of Company 16
Structure of Department 18
Structure of Department 20
Structure of the Procurement department 23
Major function of the Procurement department 24
Structure of the Laboratory department 27
Major Product market of the World 46
Theoretical Review of Marketing Mix 48
Analyzing the present marketing mix of the Global Agro Resources
Incorporation
50
Bangladeshi environment is appropriate for cultivating the industrial potato. 63
Cultivating permission from the government for cultivating the industrial potato
is a lengthy process.
65
Industrial potato is the relevant source for developing the Bangladesh
economy.
67
Industrial potato’s price is very much high. 69
Industrial potato is able to fill up the food deficit 71
Respondents are agreeing that the industrial potato pricing is high. 72
Respondents view towards the satisfaction with the pricing 72
Respondents view towards the satisfaction activities are enough for establishing
the industrial potato market.
73
Executive Summary…

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PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH
While surveying the organizations for analyzing the problems and prospects of industrial potato
in Bangladesh by the Global Agro Resources Incorporation. I have noticed some of ambiguities
in the market, they are –
for the product we noticed that –
As Bangladesh is going to face economical crisis in near future, so the product of industrial
potato absence the desired capacity to capture the economical condition in order to meet the
future demand of food and economical development.
The product is not always easily bearable. The message of Global Agro Resources Incorporation
product industrial potato in some cases isn’t clear to the customer or our people. Even it is export
their product in 15 countries.
Global Agro production is medium level, Marketing & Sales structure, HR & Admin department
and Finance & Accounts department is strong and applicable on the different environment.
The prices in some cases fail to fulfill the demand in domestic chores.
One of the reasons of customer knowledge about the product is lack of advertising and frequent
promotional activities in urban, sub-urban & rural area. In urban area customer have few little
knowledge about some particular potato because of short of huge promotional and advertising
activities about the product. The company may do the campaigning and influence the
government for spreading knowledge bout this particular product.
Most of the times for customer, it becomes difficult to choose the right decision to purchase this
new product. But when customers are known about the product and they realize the product test
then they would be use to and encourage.