2. Challenges and Goals
There is a "Marriott Way." It's about serving the
associates, the customer, and the community.
Marriott's fundamental beliefs are enduring
and the keys to its continued success.
This is their main goal, to achieve a “Marriott
Way” and to improve it.
3. Challenges and Goals
Large global market, experiencing problems in
Egypt, Bahrain, and Libya
Mark Satterfield lead an evacuation in Tripoli
Much turmoil in these regions
4. Over-arching theme
Include aspects of Public Relations, Social
Media, and promotions to persuade consumer
that it is safe with Marriott Hotels.
5. Public Relations
Get word of mouth recommendations from
satisfied clients in the situation from Tripoli,
that prove that Marriott is safe to stay with
6. Social Media and Promotions
Give extra Marriott award points to the
customers that participate in contests.
Such as, “Describe your best Marriott
experience.”
7. Promotions
Offer rewards to customers who were afflicted
by the issues that occurred in the troublesome
nations
8. Metrics of Success
Monitor success through sales in theses
nations. Have sales increased or have they
remained stagnant?
9. Marriott’s Peak Season
Offers a peak season for golfers from May 16th
to October 16th
Offers special benefits such as two free rounds
of golf and free use of driving range
