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HEY THERE
ARE YOU SURE?
:(
“APPLY YOURSELF 
WITH SOME SERIOUS 
MOTHERFUCK-I-TUDE 
IN DIRECTIONS FOR 
WHICH WE HAVE NO 
ACCURATE 
MEASUREMENT. ! 
! 
I’M TALKING ABOUT 
WORK. AND LOVE.”
• Become a better 
human being. ! 
• Keep growing as a 
designer.! 
• Work towards my 
dream job.! 
• Make enough 
money to one day 
do adult things.
FREELANCE LIFE
EXPECTATION VS. 
REALITY
THIS IS REALLY HARD
THINGS I DO TO FIND 
PEOPLE WHO PAY ME
ASK FOR HELP
REACH OUT 
TO YOUR 
“NETWORK”
NETWORKING
TRY TO BE NICE ON 
THE INTERNET
REFERRALS. 
THEY’RE 
GREAT.
DO THE WORK 
YOU WANT TO 
GET PAID FOR
HOW DO I CHOOSE 
FROM ALL THE PEOPLE 
WHO WANT ME?
HOW MUCH 
WORK CAN I DO?
WHITE SPACE.
“The notes I handle 
no better than many 
pianists. But the 
pauses between the 
notes—ah, that is 
where the art 
resides.”! 
– Arthur Schnabel
NICK 
NICK
THANKS, ! 
BUT NO THANKS.
SAY NO TO THE MESS
“I can’t exactly describe our 
business model, it’s sort of like 
Pinterest meets Secret meets 
Foursquare.”
“Well the CEO has 
a different vision 
than I do, but I 
think together we 
can convince her 
I’m right.”
“ONCE THE 
DESIGN IS IN 
PLACE, WE’LL 
BE ABLE TO 
TALK ABOUT 
OUR CONTENT 
STRATEGY.”
SAY NO ! 
TO THE 
NARCISSIST
“You are very 
lucky to be 
working on 
this project, 
this is such a 
good 
opportunity 
for you.”
“I know 
exactly what 
the site should 
look like, I just 
need someone 
to bring my 
vision to life.”
A STORY 
ABOUT FAILURE
WOOD. THE 
ULTIMATE SYMBOL 
OF HEALTH.
old people, can you read this.
AWW YEAH 
SUNFLOWERS
RED 
ACCENTS 
CAN YOU READ THIS? 
DOESN’T IT HURT? 
EVERYWHERE
Let’s definitely get 
more people in here.
DANG
Doing good work is 
about finding a 
balance between 
humility and 
confidence.
“But they have so 
much money” 
“But they seem sexy and 
they will make me seem 
sexier” 
“They’re 
making a lot 
of promises 
that sound 
pretty good”
BUT HOW 
DO I KNOW 
IF I HAVE 
THE RIGHT 
CLIENT?
PAPERWORK!
1. Questionnaire! 
2. Proposal! 
3. Contract! 
4. Deposit
THE 
QUESTIONNAIRE
WHO ARE YOU?
WHY ARE YOU 
DOING THIS?
HOW CAN WE DO 
THIS RIGHT?
http://goo.gl/4CXK0H
THE 
PROPOSAL
I GOT THIS
DELIVERABLES 
AND PROCESS
Chaos theory 
suggests 
otherwise.
HOW LONG IS THIS 
GOING TO TAKE?
1.2X LONGER THAN YOU 
THINK YOU CAN STAND
FEE SUMMARY & 
SCHEDULE
http://goo.gl/rfZS6e
CLOSE THE DEAL
http:// 
stuffandnonsense.co.uk 
/projects/contract-killer/
HOW DO I KEEP GOOD 
CLIENTS ONCE I FIND THEM?
STOP. COLLABORATE 
AND LISTEN.
To listen is to lean in softly! 
With a willingness to be changed! 
By what we hear ! 
! 
– Mark Nepo
THIS IS SO 
HARD
COMMUNICATE 
CONSTANTLY
DO! 
“STANDUPS”
I know. 
Don’t 
make fun 
of me.
IT’S HARDER 
TO EMPATHIZE 
WITH THOSE 
WHO APPEAR 
TO POSSESS 
MORE POWER, 
STATUS, OR 
RESOURCES.
BE 
HONEST.
ADMIT WHEN 
YOU’RE STUCK.
BEHIND INTIMIDATING MESSAGES 
ARE MERELY PEOPLE APPEALING 
TO US TO MEET THEIR NEEDS.
DOING THE 
WORK 
GETTING THE 
WORK DONE
“IN THE 
NEXT 20 
MINUTES, I’M 
GOING TO 
MAKE 
SOMETHING 
TRULY 
AWFUL.”
Don’t just give 
clients what 
they want.
What’s the most beautiful 
thing I can make that 
achieves the client’s goals?
THANK YOU
@OWLTASTIC! 
! 
OWLTASTIC.COM

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Be Less Terrible at the Business of Design